Matthew Tod

Matthew Tod Email and Phone Number

Non Executive Director @ Snowplow Analytics
London, England, GB
Matthew Tod's Location
London Area, United Kingdom, United Kingdom
About Matthew Tod

I help the leaders of large and small organisations take advantage of data, analytics and AI by:- Explaining the art of possible and helping their organisations imagine a data driven future- Creating and validating a strategy and a practical roadmap for data, analytics and AI- Defining the required data analytics products- Supporting the development of the essential data science capabilities- Coaching the executive team to lead the journeyI work as a Non-executive Director, a Board advisor, coach and a consultant as required. I have a portfolio of roles, supporting leaders in what ever way suits their particular circumstances, but always focused on achieving their goals.Additionally I’m working with a team to launch a new business which will help organisations that deliver positive outcomes for society, such as health, education, emergency services, public services and environmental organisations, develop their use of data and analytics.My background is that of a analytics and data science entrepreneur; starting with joining a young mathematical software company as it launched in Europe, then creating one of the first digital advertising agencies in the UK and followed by founding the UK’s leading digital analytics company which after a decade I sold to PwC. More recently I have been part of the leadership team reviving the fortunes of an AIM quoted Plc by developing and executing a data services focused strategy, including developing customer data platform (CDP) software, which resulted in a more than doubled share price in less than three years. My area of data and analytics expertise is centred on all forms of customer data including CRM, customer experience, behavioural, voice of customer, digital and marketing data. I have industry experience covering financial services, retail, e-commerce, telecoms, media, health and automotive.If you think I can help your organisation please do get in touch, I love to work on interesting challenges!

Matthew Tod's Current Company Details
Snowplow Analytics

Snowplow Analytics

View
Non Executive Director
London, England, GB
Website:
snowplow.io
Employees:
163
Matthew Tod Work Experience Details
  • Snowplow Analytics
    Non Executive Director
    Snowplow Analytics
    London, England, Gb
  • 8Foldgovernance
    Non Executive Board Member
    8Foldgovernance Dec 2023 - Present
    Brighton, England, United Kingdom
    Providing guidance and support to 8foldgovernance's leadership as they develop new data and AI governance services for digital health technology firms, and advising the management team in addressing emerging challenges during the company's swift growth and evolution.
  • Logan Tod & Co
    Non Executive Director
    Logan Tod & Co Oct 2019 - Present
    Building a team to support organisations that are trying to deliver positive outcomes for society undertake and succeed at digital, data, IOT and AI led transformation. Creating a group of passionate, committed, consulting, insight and technology people to help clients reimagine, reshape and deliver ever better services. Current focus areas are patient flow analytics using process mining and vulnerable customer detection using advanced text analytics.
  • Trustmark
    Non Executive Director
    Trustmark Sep 2020 - Present
    TrustMark is the Government Endorsed Quality Scheme covering work a consumer chooses to have carried out in or around their home. As a ‘not for profit’ social enterprise TrustMark continually invests in the scheme, supporting Scheme Providers and Registered Businesses to improve consumer protection and standards across all sectors. I will be providing digital, data and analytics expertise to the Board and Leadership team.
  • Snowplow Analytics
    Non Executive Director
    Snowplow Analytics Apr 2020 - Present
    I am supporting the development of Snowplow as it accelerates the growth of its unique behavioural data capture platform globally and advising on strategy, go-to-market plans and the product roadmap.
  • Gemseek
    Strategic Advisor & Coach
    Gemseek Nov 2019 - Feb 2024
    I am supporting the leadership and the directors grow the digital and analytical capabilities of Gemseek as they accelerate the development of their award-winning propositions across the globe. The company is focused on customer experience innovation, technology and services, all delivered via a low-cost operation in Bulgaria.
  • The Book People Ltd
    Non Executive Director
    The Book People Ltd Sep 2016 - Dec 2019
    Assisting the company transform into a digitally enabled multi-channel children’s book seller that uses data and analytics to accelerate growth.
  • D4T4 Solutions Plc
    Chief Data & Analytics Officer
    D4T4 Solutions Plc Apr 2016 - Sep 2019
    I led the strategic transformation of D4t4 Solutions Plc (https://www.d4t4solutions.com), an AIM quoted PLC, from being a general purpose systems integrator into a highly focussed data company that develops and builds data platforms for financial services organisation. As a full Plc board member I was involved fully in all strategic, financial, planning and regulatory matters that impacted the business. My day to day role was to grow new data services and increase focus on developing intellectual property, including the Celebrus customer data platform, as well as develop the analytics function.The result has been >50% growth in the business and a share price rise of more than 125% over the three and a half years.
  • Celebrus - A Division Of D4T4 Solutions Plc
    Vice President Of Analytics
    Celebrus - A Division Of D4T4 Solutions Plc Jun 2016 - Jul 2019
    Leading the advanced analytics team in developing new approaches to marketing attribution, cross sell modelling and customer journey analysis using integrated data and machine learning.
  • Pwc
    Partner
    Pwc Jan 2013 - Feb 2016
    London, United Kingdom
    Currently I am leading the Customer consulting group within PwC Consulting for the UK and EMEA, building up the PwC customer facing digital transformation capabilities, propositions and marketing presence. We deliver complete digital solutions, from strategy though to execution, for large national and international organisations, across a wide range of sectors including retail, finance, media, local government, education, industrial products and technology.Our core consulting strengths are customer strategy, customer experience and analytics, coupled to marketing, sales and customer service transformation, including deployment of relevant technologies. The team's strength comes from the diversity of talent, made up of a combination of people from varied backgrounds including agencies, systems integrators, digital boutiques, industry, user experience consultancies as well as traditional consulting firms. I am also a leading participant in the firm's retail and digital thought leadership activity, developing content and delivering talks to a wide range of audiences, clients, including internal groups, and external conferences in the UK and around the world.
  • Pwc
    Partner
    Pwc Apr 2012 - Dec 2012
    London, United Kingdom
    Developing the Digital Analytics & Optimisation team at PwC, focussing on the Retail & Consumer sector. My team and I work with clients like Debenhams, Carphone Warehouse, JD Sports, BSkyB, BBC, HSBC, RBS, Premier Inn and Sony to improve the performance of their online businesses.The team has in-depth analytical expertise, using web analytics, customer and online marketing data to diagnose the underlying performance issues. We then work with clients to deliver a program of change, ranging from site optimisation to repositioning, that leads to improved business results.
  • Logan Tod & Co
    Ceo
    Logan Tod & Co Oct 2002 - Mar 2012
    London, United Kingdom
    In 2002 I founded Logan Tod & Co, Europe's leading online business optimisation consultancy, building up a team of more than 20 people and offices in Covent Garden. Our client list included Debenhams, Carphone Warehouse, JD Sports, BSkyB, BBC, HSBC, RBS, Premier Inn and Sony.In March 2012 I sold the company to PwC and took on the role of Partner.
  • Publicis Groupe Sa
    Ceo, Publicis Networks
    Publicis Groupe Sa Feb 1998 - Feb 2002
    London, United Kingdom
    I created the first UK digital advertising agencyfor the Publicis Groupe. Starting with nothing we built an agency that won Renault, Post Office, ASDA, HP and The European Central Bank as clients, and delivered creative campaigns in the UK and across Europe. The highlight was the development and launch of the official website for the Euro currency when it was created in 1999.
  • Mathsoft
    European Sales Manager
    Mathsoft Jun 1993 - Jan 1998

Matthew Tod Skills

Web Analytics E Commerce Analytics Online Marketing Strategy Digital Strategy Online Advertising E Business Seo Marketing Strategy Customer Experience Digital Marketing User Experience Retail Customer Analysis Marketing Crm Multi Channel Marketing Direct Marketing Business Strategy Start Ups Mobile Devices Omniture Google Analytics Mobile Marketing Product Management Email Marketing Sem Strategic Partnerships Conversion Optimization Campaign Management Integrated Marketing Digital Media Customer Insight Affiliate Marketing Ppc Usability Web Marketing Competitive Analysis Lead Generation Customer Analytics Customer Acquisition Web Project Management B2b Marketing Segmentation Ecommerce A/b Testing Google Adwords Information Architecture Social Media Measurement

Matthew Tod Education Details

Frequently Asked Questions about Matthew Tod

What company does Matthew Tod work for?

Matthew Tod works for Snowplow Analytics

What is Matthew Tod's role at the current company?

Matthew Tod's current role is Non Executive Director.

What is Matthew Tod's email address?

Matthew Tod's email address is ma****@****s.co.uk

What is Matthew Tod's direct phone number?

Matthew Tod's direct phone number is +4419328*****

What schools did Matthew Tod attend?

Matthew Tod attended University Of Warwick, King's College London.

What skills is Matthew Tod known for?

Matthew Tod has skills like Web Analytics, E Commerce, Analytics, Online Marketing, Strategy, Digital Strategy, Online Advertising, E Business, Seo, Marketing Strategy, Customer Experience, Digital Marketing.

Not the Matthew Tod you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.