Vice President Sales And Marketing
Middletown, Ri, Us
Lead inside sales operations across 12 national markets for this $30M telecommunications company, managing strategic planning, performance optimization, pricing, recruitment, talent development, mergers and acquisitions as well as 123-person staff. Revenue grew from $5M to $30M during tenure. SPECIFIC ACCOMPLISHMENTS INCLUDE:o PERFORMANCE OPTIMIZATION: Increased installed revenue per account executive from $475 to $1,440 over 6 years → evaluated historical performance data, interviewed staff members, identified challenges, restructured KPIs, optimized incentive compensation, retrained team and galvanized supporto ORGANIZATIONAL DEVELOPMENT: Grew annual channel sales from $35K to $165K over 4 years by leveraging post-acquisition synergies to meet growth milestones → Researched acquired company components, collaborated with key stakeholders, facilitated cross-functional meetings and launched new vertical.o PROCESS IMPROVEMENT: Initiated formalized sales training → Interviewed direct reports, evaluated skill-sets, outlined individual action plans, established KPIs and facilitated weekly coaching sessions resulting in reduction of boarding time from 24 to 16 weeks; boosted ARPU from $239 to $681 over 4 months. o TALENT DEVELOPMENT: Retrained 50-person sales team; grew average revenue per account executive by 203% over 6 years; authored sales training playbook, raising new hire productivity by 12%o SALES GROWTH: Optimized geographic location of inside sales team; boosted market revenue by 32% over 6 years; planned and launched new sales channel program, increasing annual revenue by 368% over 3 years; spearheaded planning and opening of remote sales center; achieved 112% of quota in first 6 months. o RECRUITMENT AND STAFFING: Recruited and staffed sales and operations roles in a 100 seat inside sales center. Oversaw sales, marketing, installations and customer care functions.