Matthew Trapp Email & Phone Number

Orlando, Florida, United States

• Define Your Digital Footprint: Craft a winning product strategy & roadmap to execute on your goals.• Optimize Customer Journeys & Engagement: Identify friction points and build seamless experiences that convert.• Digital Transformation and AI: Digitize business processes, implement cloud infrastructure, automate CRM functions and exploit AI tools

Orlando, Florida, United States

Orlando, Florida, United States

Access Connected Care Telehealth and Patient Engagement startup.• Digital Marketing• Telehealth UX• CRM Sales & Marketing Integration

Orlando, Florida, United States

• Establishing product-market-fit validation feedback loops• Optimizing the new user experience, onboarding, activation and customer success processes• Prioritization of feature and roadmap creation• Collaborating with founders on the Go-to-market strategy

Orlando, Florida

• Improved free trial experience with design optimizations that resulted in an increase of conversions• Established growth KPIs and usage metrics in the customer journey that informed the strategy and priority of initiatives on the product roadmap• Designed the first self-service onboarding experience to reduce time-to-value and lower the average cost of service• Led creation of an end-to-end customer journey map that identified the highest value touch-points to improve• Proposed automated customer buying experience designed to reduce CAC by 15%

Orlando

▪ Led development team to deliver insurance partner claim integration that led to an increase of 6% top-of-line sales at participating storefronts▪ Rebuilt core POS UX/task-flows that drove down customer check-in time by 20%▪ Implemented mobile-first UX repair flow that Increased aggregate 2nd step click-through by 48% combined with click-to-call that increased store calls by 23% on ubreakifix.com▪ Built business-goal-prioritized road map with cross-functional teams, value-prioritized product features with digestible development release deliverables▪ Integrated a permanent proto-type-first design dev process as a component of the evidence-driven development process▪ Implemented dynamic feedback-loop mechanism that captures inbound customer, support, executive, and employee feature requests/observations that are synthesized into the product roadmap

Orlando, Florida Area

►UX Research - Ran live, moderated usability tests to discover problem areas around user pain points that informed design solutions.►Design Sprint Master- Led team in design sprint that informed what problems we intend to solve and informed design how to implement a solution. ►Task Modeling - Collaborated with stakeholders to validate core tasks that have to be performed by users to be successful.

Winter Park, Fl

► Mobile Growth - Establishing a consumer-facing, mobile product as a valuable resonator in the connected travel space. Continually identifying and improving on the delivery of value to the customer and Fortune 500 partners. Directing UX as a core-business competency. ► User Analytics - Enabling the product team and executives to identify and measure user engagement, uncover any obstacles and learn how to maximize opportunities. Running multiple quantitative and qualitative experiments to validate learning.► Navigation App - Managing a custom, mobile consumer navigation app from concept to production build. Currently fusing classic notions of navigation content with well-timed, travel-consumerist-angled, geo-location-based content and CTAs.► Rich APIs - Conducting market and UX validation of multiple, brand-name, content providers. Continually assessing value for the target customer, our technological aims, economic targets and product growth.

Orlando, Florida Area

►Ran usability research to enhance product experience►Optimized web presence/landing pages ►Oversaw digital marketing and product management►Increased Google Analytics/Ad infrastructure capabilities to include experiment tracking►Produced product video for various channels

Orlando, Florida Area

►Created Google Analytics implementation to track custom events and sequences that aligned with business goals ►Performed UX heuristic evaluation for web app and delivered recommendations

Lake Mary, Fl

Lead project to overhaul UX and technical architecture of the client services reporting section of the enterprise NetX360 platform. Performed customer research and analysis including customer interviews, log analysis, user journeys, task models, identified and created personas, built user stories and created base functional requirements. Created interactive wireframes as a proof-of-concept in combination with base functional requirements to evaluate and recommend a dashboard vendor.

Maitland, Fl

Liaison between business and global systems development. Work with executives and other stakeholders to develop and define business requirements and interpret them into technical requirements. Lead role in integration and user acceptance testing, Supports the development of training and implementation material, participate in production deployment, and provides post-production support

Maitland, Fl

Worked with business stakeholders, project managers and IT development to create web-based and thick-client GUI applications that formatted and displayed trading system information.Technologies include ASP, ASP.Net, PHP, Flash, Flex, JSP, HTML, AJAX, Perl, Java. Data feed technologies include XML over HTTP, Web-services include: SOAP,, REST and RPC. Databases include MySQL, Oracle, SQL Server and Sybase. ETL technologies include SAS, GreenPlum, Natizza and Ab Initio

Altamonte Springs

Original start-up employee charged with creating the web presence and GUI design for enterprise applications. Participated in conceptual and task based interface design and UAT. Develop e-marketing material from concept to production.

Orlando, Florida Area

Organized and executed production IT products including internal and external web presence

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

Mba, Entrepreneurship

Education record