Matt Shea Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

• Drove customer activation and improved retention by implementing lifecycle campaigns including email and push• Project managed the launch of a $10M+ email advertising program for a large national brands including overseeing creative, client & legal reviews, email coding, audience targeting, deployment, post launch analysis, and building for scale which drove $8.5M in GTV and $2.5M in ad revenue from 44 campaigns in 6 months• Forecasted potential spend based on audience size and coupon values to ensure efficient, in budget spend• Analyzed lifecycle touch point performance to identify key moments for customer retention & activation.• Increased engagement and revenue by executing tests to add new messages, segment customers differently, optimize content, and offer new coupon types• Diagnosed deliverability challenges and oversaw improving performance through vendor management, analysis by ISP, and stakeholder management, resulting in a 30% increase in email open and click metrics• Partnered with engineering to develop new capabilities and features to expand email functionality, resulting in a 40% increase in CTR and a 130% increase in coupon spend efficiency

San Francisco, California, Us

• Developed strategy and oversaw production of retention marketing campaigns• Created segmentation approach and playbook for automated CRM campaigns• Led analysis of CRM and paid marketing campaigns to optimize performance & develop new strategies• Utilized data visualization tools and SQL queries to uncover findings• Created the lifecycle marketing campaign strategy for Sonder’s past guest audience• Oversaw production of campaigns from conception through analysis; including copy and design direction• Performed A/B tests and experiments to increase channel engagement, LTV, and revenue

New York, Ny, Us

• Owned experimentation for email, push, and SMS, covering content, design, segmentation, deployment, personalization, and testing into industry best practices• Oversaw an analyst to assist with pre and post test analysis• Improved health and overall performance of marketing programs by monitoring metrics and constructing test plans based on real-time changes • Partnered with other teams to create and execute test plans based on their ideas and business needs• Coordinated with various internal teams and external vendors to execute experiments• Regularly reported to senior leadership on successes and areas for improvement• Implemented recommendations, including establishing processes and creating success metrics

New York, Ny, Us

• Run self-directed projects to increase revenue, ranging from testing new strategies & models, exploring new initiatives, and reporting on sales performance and trends• Increase conversion rate across channels by developing an omni-channel marketing strategy encompassing email, SMS, app notifications, direct mail, site content, and website personalization• Build and optimize campaign segmentation for email, app notifications, SMS, and website personalization• Create and execute testing plans to continuously improve campaign performance, including plan design, stakeholder approval, execution, and post test analysis• Work closely with the engineering teams to implement additional features and technical fixes• Act as company liaison for questions about campaign strategy and performance

San Francisco, California, Us

• Owned digital programs including SEM, Social Media Marketing, Display Advertising, Content Syndication, SEO, webinars, and site performance/optimization• Implemented a new analytics tool and maintained the Salesforce and Hubspot instances including creating a lead scoring system• Tracked and analyzed campaign data to optimize performance and find underutilized strategies that could lead to a higher ROI• Conducted and promoted a recurring webinar with the CTO to connect with a technical audience to feed the top of the funnel• Created and maintained relationships with content syndication vendors and communicated best practices for follow up tactics with the sales development team• Worked cross functionally with the development team to implement website changes and updates using JIRA• Created and executed a process for running A/B tests on the website, which lead to an increased conversion rate• Communicated our SEO and SEM needs and expectations with an agency and helped implement their recommendations• Ran full funnel analytics for visitors on our site and utilized this information to make decisions on what campaigns should be focused on in the future

San Francisco, California, Us

• Spearheaded the development of the inbound SDR program including establishing strategic processes surrounding lead distribution and follow up• Worked cross functionally with the marketing team on strategic advertising campaigns and conferences to increase conversion rates and sales pipeline• Negotiated and launched content syndication programs to increase inbound lead flow• Consistently exceeded quota by 25% on average, directly resulting in increased revenue for the company

New York, Ny, Us

• Pursued outbound accounts and inbound leads using “Challenger” based selling• Worked with marketing to plan and execute direct mail campaigns and conference presence, which resulted in increased inbound demand and closed deals• Created relationships with a network of high level technical executives and directors in target accounts through content heavy and highly targeted outreach• Ensured successful meeting hand-off with regional sales directors through weekly syncing calls to align meeting expectations and create a targeted account list

Bachelor Of Science (Bs), Marketing

Minor, Finance

Minor, Economics