• Responsible for all operations of advertising monetization efforts including direct sold campaigns, programmatic display, in-stream video, native, email, and other ad types across three business units: 1) our owned-and-operated property, Just A Pinch Recipes (justapinch.com), 2) a network of represented digital properties, and 3) our Trending Content Platform running recipe widgets and ad placements on hundreds of news and media sites across the United States. Publisher partners include BLOX Digital (formerly TownNews), CNHI, AIM Media, Community Media Group, CitySpark, and others.• A key contributor, along with the CRO, CTO, and Chief Yield Officer, in creating and maintaining our Prebid-based header bidding ad stack. This platform generated a 3x increase in annual programmatic ad rates on justapinch.com, opening the door to monetizing publisher partner sites and an entirely new line of business with the Trending Content Platform.• Day-to-day management of multiple header bidding and programmatic ad tech vendors with regards to integrations, reporting, product enhancements/updates, discrepancies, and monetization of inventory; over 500 million impressions managed monthly across display, video, and other ad types.• Supervisor to the Digital Account Manager, our day-to-day contact and company representative for publisher clients; responsible for onboarding new publisher domains to the platform, troubleshooting issues, conducting regular site audits, and providing clients with regular platform updates.• Manage day-to-day reporting of revenue generated across all business units, monthly finalized revenue reports and payouts to publishers, and annual financial projections.• Create responses to agency RFPs including proposal decks, mock-ups, and detailed media plans.• Work closely with other team members on website and product design, user experience, qualityassurance, and marketing initiatives.

• Managed day-to-day operations of ad trafficking and campaign management with the Google Ad Manager (previously DoubleClick for Publishers) ad server and LiveIntent email ad server for desktop, tablet, and mobile inventory.• Created proposals for direct advertising leads and acted as liaison with partners to set up, monitor, and optimize campaign for full delivery.• Managed and optimized remnant advertising inventory with third-party network partnerships.• Coordinated billing and reporting for advertisers, remnant networks, and accounting/finance team.

• Supervisor to the quality assurance department and its operations.• Developed original company QA process including creation and execution of test plans for both newfeatures and regression testing of the platform.• Responsible for tracking issues found during the release process and communicating severity and priorityappropriately with development team.• Worked closely with engineering, product, customer experience, sales, and business development teamsin release planning to ensure new features were delivered with high quality and on schedule.• Managed builds of custom ad units by working with customer experience team on gathering appropriateassets from clients, assigning to engineering team for development, and ensuring quality of final unit.

• Day-to-day operations manager for our largest client, Procter & Gamble; worked with the P&G eStore team on marketing strategy, creating campaigns, troubleshooting, launch, and analysis of results.• Assisted new clients with onboarding to the Moontoast platform.• Created documentation, blog posts, and videos for best practices that clients used to be successful withtheir social marketing efforts using Moontoast applications across multiple networks.• Worked directly with clients to develop a social marketing strategy using Moontoast applications, assistedwith launching campaigns, and helped analyze results.• Worked with development team, design team, and senior management to create new product featuresand software improvements based on client data and feedback.• Clients included Universal Music, Big Machine Records, Def Jam Records, Ford Motor Company, Gigi'sCupcakes, Athlon Sports, Antique Archaeology, TNA Wrestling, Inpop Records, Kirkland's, Magazines.com, Maxim Magazine, Netrada, Sony Music, and Procter & Gamble.

• Online Marketing• Search Engine Optimization through site redesign and restructured taxonomy• PPC ad campaigns with Google AdWords and Yahoo• Designed and implemented email campaigns, newsletters, online banner ads, magazine ads, online surveys/polls, apparel• Produced promotional video for site• General site user experience• Analyzed site data through Google Analytics, Brightcove, Operative reports• Day-to-day banner ad operations including setup, reporting, and pacing

• Assisted VP Marketing in marketing MyOutdoorTV.com through PPC ad campaigns, SEO, email marketing campaigns, print ads, and promotions.• Worked with Designer and Developer on implementing new site features.

• Responsible for editing incoming shows into Flash format for uploading to MyOutdoorTV.com website.

• Created school supply bundles for elementary school-aged children. Sold supply bundles through direct relationship with school and STATT Supplies website.