It all humbly started in a small garage. But that garage had one helluva good roof. Thirty years later, building up one customer at a time, Bone Dry has emerged as one of the largest, privately held, residential roofing, insulation and masonry companies in the country. A collection of family-owned and operated locations that prides itself on being a company rather than a franchise. At Bone Dry University, every member of a Bone Dry crew is trained and certified in their task at hand. That starts with respect for the homeowner and their property. Those traits learned in that garage over three decades ago still guide us today.

HVAC & Plumbing contractor with locations in Indiana (Williams Comfort Air + Mr. Plumber), Kentucky (Jarboe's Plumbing, Heating & Cooling), and Ohio (Thomas & Galbraith Heating, Cooling & Plumbing + Buckeye Heating, Cooling & Plumbing).Improved company revenue from $56MM (2018 - prior year to start) to $61.6MM (2019), $66.5MM (2020), $85MM (2021), $100MM (2022) + $112MM (2023) consecutively. Revenue targets met with minimal increase to marketing spend, as a percent, through gained efficiencies in demand generation, strategic brand building, and operational efficiencies.Teams Under Leadership: Marketing, Client Care, Service Dispatch, Sales Dispatch, Inside Sales/Follow Up, Client AssuranceAs of June 1, 2021, MAX Service Group and the family of brands joined Wrench Group, an industry-leading group of HVAC and Plumbing companies.

HVAC & Plumbing contractor with locations in Indiana (Williams Comfort Air + Mr. Plumber), Kentucky (Jarboe's Plumbing, Heating & Cooling), and Ohio (Thomas & Galbraith Heating, Cooling & Plumbing + Buckeye Heating, Cooling & Plumbing).Improved company revenue from $56MM (2018 - prior year to start) to $61.6MM (2019), $66.5MM (2020), $85MM (2021), $100MM (2022) + $112MM (2023) consecutively. Revenue targets met with minimal increase to marketing spend, as a percent, through gained efficiencies in demand generation, strategic brand building, and operational efficiencies.As of June 1, 2021, MAX Service Group and the family of brands joined Wrench Group, an industry-leading group of HVAC and Plumbing companies.

Responsible for developing and implementing all B2C client marketing strategies. Led a team of experienced marketers to deliver client results.• Assisted in growing company revenue from $0 to $3.5M (annual recurring revenue) in one year.• Delivered 32,500 Marketing Qualified Leads to 11 contractors in 2018.• Achieved a combined $5+:$1 Return on Marketing Spend for home services clients.• Provided 21,100 additional phone leads (in addition to MQL leads) to contractors through the Google My Business platform with local search engine optimization strategies in 2018 (a 45.75% increase year-over-year).Overall Search Engine Optimization, Local Search Engine Optimization, Conversion Rate Optimization, Content Marketing, Link Building, Website Design, Website Development, Social Media Engagement, Social Media Advertising, Social Media Retargeting, Pay Per Click Advertising, Display Advertising, Landing Page Design, Email Re-Engagement, Email Lead Nurturing, Direct Mail, Shared Mail, Directories, Lead Generation, CRM Technology

Developed and implemented the marketing strategy for a multi-location residential HVAC contracting business. • Grew company revenue from $6.1M (2015) to $7.1M (2016).• Delivered new lead opportunities to the team, resulting in $1.8M in marketing-attributable revenue in 2016.• Achieved a combined $14+:$1 Return on Ad Spend for 2016 calendar year ($125,000 Ad Spend).

Developed and implemented new business growth programs. Responsible for expanding product offering through ecommerce channels including websites, Google Shopping, Amazon and eBay.• Grew company revenue 640% from 2012 to 2015.• Developed a network of 1,500 HVAC contractors to deliver installation and service lead opportunities.Company Awards...★ 2012 Inc. 5000 (No. 948)★ 2013 Inc. 5000 (No. 1352) ★ 2014 Inc. 5000 (No. 999)★ 2013 Cincinnati Business Courier Fast 55 Finalist★ 2014 Cincinnati Business Courier Fast 55 Finalist★ 2012 Tri State Success Award★ 2013 Tri State Success Award★ 2013 Greater Cincinnati Best Places to Work★ 2014 Greater Cincinnati Best Places to Work★ 2013 BBB Torch Award Honoree★ 2013 Tech 200★ 2013 Bizrate Circle of Excellence

Responsible for growing the Dayton and Cincinnati markets through new dealer acquisition. Led ecommerce efforts for Ohio and Kentucky regions.• Grew dealer loyalty by developing new business and marketing strategies.• Delivered $22.2M of sales through the ecommerce contractor platform in Ohio and Kentucky. Led the team in ecommerce performance.

My Role...Held a wide range of responsibilities within the Product Marketing Department that utilized my communication and analytical skills.► I worked primarily on the Menards and True Value retail accounts to provide crucial recommendations of current and proposed product, future product line enhancement, current and proposed margin analysis, competitive mix analysis, and current aisle strengths & gaps.► I bridged the various gap of analysis tools across all major retail accounts including Lowe’s, Home Depot, Menards, and True Value.► I provided follow up information to the Product Marketing Department regarding the Menard’s line review and completed several follow up tasks to ensure the cycle is completed efficiently and strict deadlines are met.

My Role...Developed membership initiatives that would increase the membership within the Noblesville Chamber of Commerce.► I researched area businesses to find businesses that would fit properly into the Noblesville Chamber of Commerce, creating a mutually beneficial business relationship.► I actively recruited area businesses and prospective members of the Noblesville Chamber of Commerce.► I performed daily cold calls to area businesses as part of the recruitment process then proceeded with the follow-up process resulting in 17 new members.► I researched and created a Green Initiative for the Noblesville Chamber of Commerce to further promote green practices and reward companies who practice environmentally responsible behavior.