Matthew Whitney Email and Phone Number

Solution design and enterprise system integrations for digital and data products to reduce food waste and increase food quality, ultimately driving a better ROI for customers.

• Orchestrates onboarding and tailoring technology solutions to align clients with their specific business KPIs.• Fractional Head of Product for financial technology startup, responsible for the product backlog,roadmapping, prioritizing, and go-to-market strategies.• Manages Scrum events with business leaders and offshore development teams.• Leads software and infrastructure decisions, as well as Quality Assurance strategies for non-technicalclients.• Responsible for software solution architecture strategies and feasible tactics for small to medium sizeadvertising agencies in growth stages.• Develops and delivers custom process gap analysis, proposes technical solutions and software roadmaps.• Cross-functionally aligns client needs with in-house proficiencies in business intelligence, softwaredevelopment, and vendor management.• Acts as a fractional CIO/CTO for small to medium-sized clients.

• Collaboratively defined and executed the product vision and strategy for two leading digital agricultural SaaS products through strategic partnerships.• Coordinated day-to-day tasks and team activities including planning, story mapping, resource alignment, and prioritization.• Primary partner with Engineering and tactical Delivery to define and produce roadmaps for the flagships and infrastructure.• Leveraged design system and streamlined feature set to increase brand cohesion and contemporary technology, resulting in lower foundational ongoing expense.• Led customer advisory panels and user interviews to collect and cross-analyze Voice of Customer feedback with product analytics data.• Partnered with business groups across the organization to evangelize understandings of data and explore areas of opportunity to improve client experiences.• Cultivated stakeholder relations between Product Marketing and Sales to drive go-to-market (GTM) tactics and increase new customer deposits and existing customer retention..• Spearheaded the centralization of disparate customer payment processing platforms into PowerBI for an objective executive dashboard and reporting suite.• Reorganized the engineering and product staff, after a 30% reduction in force, to maintain momentum on product features and customer support.• Prioritized work streams for resolving complex customer issues for all software and firmware teams on Tier 3 Production Support escalation classification, reducing queue and time-to-resolve by more than 50%.

• Transitioned delivery department from waterfall to kanban delivery methodology, resulting in greater project velocity.• Responsible for the delivery of all digital and marketing automation offerings including proprietary products and platforms.• Led integration of all technical roles and processes through 6 individual company acquisitions while maintaining a 94% associate retention rate for acquired specializations.• Led executive process to standardize statements of work and contract administration, organization-wide resulting in time savings of 58% from request to delivery.• Determined needs for 3rd party partners and contractors for gaps in skill-set and managed vendors to ensure all client projects due dates were not compromised during transition.• Product Owner, responsible for prioritizing and refining product backlog for the flagship marketing website platform and integrations to be used on hundreds of production customer solutions.• Delivered configurable and customized lead generation solutions with scaled automated marketing channels while fostering a DevOps culture to incrementally enhance client performance.• Expanded team to include Marketing Automation Analysts and associated capabilities to meet new client demands.• Led the executive initiative by developing the standard and transformed hundreds of agency client solutions to be within ADA compliance according to WCAG guidelines with a minimum AA grade.

• Expanded supervision and oversaw a team of Front-End Software Engineers, Quality Assurance, Digital Producers and Technical Directors approximately 20 in size.• Reduced technical and operational debt by partnering with Digital Strategy and Project Management to optimize and standardize delivery solutions.• Supported Business Development by proposing pricing strategies and bundling complimentary marketing services, winning key RFPs and securing $100k+ projects, consistently.• Designed and launched client support production hub and ticketing system using JIRA and Confluence enabling us to maintain SLAs.• Trained team to manage multiple delivery methodologies, waterfall and kanban, for the varied work streams.• Spearheaded GDPR and CCPA reviews and created company POV and risk mitigation plan.

• Directly supervised the Technical Director team, supporting 200+ clients.• Identified technical architecture solutions for key client digital marketing channels. Wrote functionalspecifications to meet client objectives and business requirements.• Created scope of work governance and implemented continuous cost analysis with quote vs actual reporting.• Responsible for technical project oversight focusing on timely delivery and accurate estimation.

• Responsible for maturing technical operations, scaling internal software development, increasing release quality, and providing technical project leadership for digital marketing projects.• Established standard operating procedures for delivery team including platform and software selections, asset intake procedures, source control governance, Quality Assurance practices, release management, project estimation, and project proposals.

• Developed web applications using .Net (C#), WordPress, and AngularJS.• Mobile application development for iOS and Android using Phone Gap/Unity and Xamarin.• Standardized department documentation and organization within the Atlassian suite.• Technical and procedural liaison between Account and Creative teams to clients, providing guidance on feasibility and capacity planning.

• Resolved complex data transformation issues as a tier 2 support leader, from client operations systems to the VinSolutions custom software.• Trained and cross trained new data integration team associates.• Created standard operating procedures for debugging and troubleshooting.• Managed team of data integration implementation associates and data support associates, team size of approximately 10.• Evaluated data integration implementations and established a feedback loop from install to support, gaining visibility to common misconfigurations, resulting in 50%+ fewer data related issues reported.•Acted as point-of-contact for 1000+ customers with data synchronization questions or needs.

• Managed and facilitated CRM and ILM software to maximum opportunities for sales representatives.• Designed and implemented marketing strategies to increase SEO and lead submissions to dealer website.• Developed code, wrote copy, and art directed email and physical letter templates to be used during and after customer acquisition.• Photographed and marketed vehicles online with compelling descriptions and staging.• Developed newsletter website for dealer.• Developed and executed marketing and customer relations email campaigns.• Analyzed metrics and reports to determine areas of sales targets.• Managed inbound sales leads acquired through lead service technologies.• Managed P&L as well as staffing and technology budgets for department.