Responsibilities include identifying, creating, and managing multiple revenue streams through the sale of B2C, B2B, and email direct response marketing tools. Developing and nurturing long term customer relationships which drives and grows business through new product sales designed to achieve client's marketing goals. Operate within a self-motivating and entrepreneurial environment.

Main responsibility was to recruit and retain members. Developed a wide range of targeted outreach material and activities to successfully market the value of membership. Increased membership through a number of strategic and creative marketing methods including contests, promotions and outreach programs-Membership at the Association increased 14.3% in my first year. Was involved in managing, planning, and staging all operational and logistical aspects of trade shows exhibits.

Built and managed media department. Responsible for determining clients’ media needs, marketing and media strategy, planning, and implementing successful advertising programs.

Managed client relations and established new business clientele. Developed and implemented strategic marketing programs for high-technology and consumer client roster.

Worked pro-actively with clients who had multiple marketing needs. Responsible for implementing multi-faceted advertising programs that included traditional and non-traditional media.

Managed and developed programs for a number of high-technology advertising clients. Responsible for establishing a clear and consistent brand identity and introducing new products into the marketplace.

Launched and managed strategic advertising programs for a roster of Silicon Valley clients, with a focus on establishing brand position and increasing market share.

Formulated advertising programs using both traditional and new media with focus on attaining marketing goals and objectives. Utilized marketing research and negotiating skills to effectively and efficiently reach advertisers’ target audiences.

Gathered, analyzed, interpreted and presented marketing research to develop strategies to increase advertising revenue. Used marketing tools including Claritas, MRI, Monroe Mendlesohn, and Simmons.

Used creative research skills to formulate results-oriented media plans

Supplied sales staff with primary and secondary marketing research material.