Matthew Shaw work email
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Matthew Shaw personal email
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Creative problem solver who has the ability to see the big picture and identify insightful recommendations to bridge marketing and technology and quickly cut to the core of the problem. Diverse background across multiple disciplines including advertising technology,(media/website/creative/performance analytics), data visualization, multi-channel optimization, SEO, SEM, digital campaign execution, behavioral segmentation, online privacy, lead generation, dealer profitability, market representation, automotive remarketing and residual values.
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General MotorsDetroit, Mi, Us -
Digital Experience ManagerGeneral Motors Feb 2021 - PresentDetroit, Michigan, Us
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Data Strategy And Solutions Manager, Chief Data And Analytics OfficeGeneral Motors Aug 2019 - Feb 2021Detroit, Michigan, Us
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Manager, Residual Value ManagementGeneral Motors Apr 2016 - Aug 2019Detroit, Michigan, Us
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Manager, Global Digital AnalyticsGeneral Motors May 2012 - Apr 2016Detroit, Michigan, UsBuilt and led the team designed to support a previous unsupported area within the analytic capability of General Motors. The team is currently providing support across multiple analytic disciplines ranging from creating tools for channel optimization to providing the organization tracking reports across global divisions (Chevrolet, Cadillac, Buick, Opel, Vauxhall, Holden, etc), vehicle segments and nameplates which was previously unavailable within the company. The support globally includes work within multiple Adobe tools (Adobe Analytics, Target, Audience Manager), DoubleClick, Marin, Oracle, Tableau, etc.Designed a set of standards across analytic definitions with media and website channels and there is a current task group working to work across over 200 markets to discover the impact of these definitions to their local business. The end goal is design global solutions with a common vocabulary while accounting for local nuances when necessary. The range of this project will incorporate all potential diagnostic measures across digital and traditional channels. So globally we are truly speaking one language from the local marketer to the CEO.
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Manager, Data Integration And Strategy - In-Market Digital AdvertisingGeneral Motors Dec 2009 - May 2012Detroit, Michigan, UsCreated and executed a strategy designed to bridge the gap between digital advertising (search & display) and CRM activities. Responsible for managing in-market campaigns utilizing various targeting techniques for consumers in various stages of the automotive purchase cycle.Led multiple "first mover" initiatives including linking online behavioral data to automotive showroom behavior, syncing GM's customer database with large digital publishers to find GM's in-market shoppers beyond the endemic auto shopping sites moving GM's capabilities closer to 1 to 1 marketing.Represented the marketing department on the companies digital privacy board to insure our digital advertising and websites were compliant globally with all of the various legislation around the use of behavioral data.
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Lead Internal Search Administrator -Ford Motor Company May 2009 - Dec 2009Dearborn, Michigan, UsManaged the day-to-day operations of the internal search application for all of Ford Motor Company's branded websites. (Ford, Lincoln, Mercury, Fleet and Commercial, etc.)Prepared and analyzed internal search analytics to highlight trends and allign the overall brand strategies with the internal search tool experience on the websites. This included support of various audiences which influenced optimization and brand strategies in the areas of site content, SEO and SEM campaign strategies and holistic testing plans.Provided subject matter expertise and was responsible for development and communication of best practices to the marketing and IT departments. These best practices insured a consistent experience across all Ford digital properties and increased customer satisfaction with the sites. -
Digital Strategist - Vehicle RemarketingChannelnet May 2007 - Jan 2009Dearborn, Mi, UsAnalyzed business problems within the vehicle remarketing teams at Ford and Ford Credit and translated those problems into more efficient and profitable solutions through the use of technology. Examples include process improvements with vehicle auctions to launching pricing algorithms to enable automated pricing and online vehicle sales. -
Business ConsultantSnap-On Business Solutions Mar 2006 - May 2007Richfield, Oh, UsServed as a liaison between ProQuest Business Solutions and Ford Motor Company to ensure that the customer is satisfied and their business needs are being met. Responsible for specification writing, quality audit and assurance of the integrity of the data and calculations.Led multiple initiatives focused on market representation, vehicle allocation and dealer profitability. -
Content ManagerFord Motor Company Jun 2004 - Jan 2006Dearborn, Michigan, UsManaged and led the operation and content strategy for the Fleet and Commercial website. Ensured that website content was current, met usability guidelines and aligns with the overall corporate internet marketing strategy. Integral in the website redesign and development of a custom content management tool which was utilized by both business and IT to manage the flow of content, navigation layout as well as a complex security model which enabled the ability to provide a custom user experience based on the user's profile.
Matthew Shaw Skills
Matthew Shaw Education Details
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Lawrence Technological UniversityE-Commerce -
University Of Detroit MercyMarketing
Frequently Asked Questions about Matthew Shaw
What company does Matthew Shaw work for?
Matthew Shaw works for General Motors
What is Matthew Shaw's role at the current company?
Matthew Shaw's current role is Digital Experience Manager.
What is Matthew Shaw's email address?
Matthew Shaw's email address is mw****@****mac.com
What is Matthew Shaw's direct phone number?
Matthew Shaw's direct phone number is (888) 887*****
What schools did Matthew Shaw attend?
Matthew Shaw attended Lawrence Technological University, University Of Detroit Mercy.
What skills is Matthew Shaw known for?
Matthew Shaw has skills like Digital Marketing, Online Advertising, Web Analytics, Sem, Digital Strategy, Mobile Marketing, Business Process Improvement, Crm, Analytics, Web Design, Management, Content Management.
Who are Matthew Shaw's colleagues?
Matthew Shaw's colleagues are Deonte Paschall, Marcelo Paciente, Gregory Leschander, Cindy Winters, Don Kastler, Sadiq Patel, Riccardo Romanelli.
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