Matthew Yu Email & Phone Number

New York, United States

New York, United States

Remote

• Implement project and asset management tools, build intake systems, and master templates for cross-functional team collaboration with the in-house studio.
• Define clear project scopes, determine final deliverables, set up timelines, and assign roles and responsibilities for all creative requests across website, content, design and experiential projects.
• Facilitate creative review sessions with brand team to understand design decision making, solve any bottlenecks and encourage forward progress. Collect and filter feedback from reviews to implement in final delivery of.
• Research solutions to creative issues, weighing out tradeoffs before prompting a decision from stakeholders.
• Strategize a website roadmap that aligns with product marketing and Editorial plans. Brief in content, design and front end teams to execute releases. Propose improvements and new features that will enhance user.
• Show up with a bright outlook, build team momentum, game plan with positivity at every stage of the creative process.

New York, United States

• Clients: Timberland, US Soccer, Microsoft, EA
• Develop influencer go-to-market strategies suited to the brand’s “CMVP” consumer for the launch of key seasonal products.
• Scope out the terms of talent partnerships and influencer agreements for global campaigns entailing content shoot, social media participation, appearance at launch event and global usage at retail.
• Ideate big picture concept ideas in early stage pitch meetings. Evolve + refine those concepts based on marketing goals through consumer segmentation, partnerships and cultural events.

Brooklyn, New York, United States

• Artists: Kelsey Lu, lophiile, Radiant Children
• Negotiate brand and press engagements across No Tricks artists. Brands and media include: Converse, Miu Miu, Gucci, Jil Sander, H&M, Kaleidoscope Magazine, SSENSE, The Guardian, Fact Mag/ Vinyl Factory, iD Mag, Another.
• Be the glue across all teams involved - feed information to Label Services, PR, Radio, Touring, Creative, Biz Mgmt, Legal to execute their respective plans.
• Build artist roadmaps that visualize the long term strategy, consisting of single releases, album releases, merch store drops, and creative projects.
• Supervise the label’s Marketing and A&R spend across three artists. Allocate, adjust, and reconcile funds when necessary.

New York, United States

• Client: Apple
• Build a post pro workflow that facilitates the hand off of art + media files between motion designers, animators and editors for the localization of an Apple Watch social campaign (30+ countries).
• Filter and organize revision feedback between brand and agencycreative teams. QA assets for accurate product feature specs and language translations before client postings.

New York, New York

• Clients: Nike, Ciroc, Gap, ASICS, Beats by Dre
• Pitched Global SNKRS on seasonal editorial content resulting to 14 photo shoots for key apparel and footwear, all featured on the app and across Nike social channels at product launch.
• Engage external vendors for projects requiring additional resources. Supply our partners with necessary materials such as brand guidelines, art files, marketing strategy, to deliver on the scope of work.
• Prepare film + photo bids, line produce shoot crews, generate production timelines and manage project budgets.

New York, NY

Clients: Walmart, Tide

New York, NY

Clients: Smirnoff, Xfinity

New York, NY

Clients: Lockheed Martin, MasterCard

Greater New York City Area

• Assist the Brand Manager and RBP team during fabrication and installation phases for retail build outs at NikeLab 21M and DSM NikeLab.
• Serve as point of contact for athletes + influencers at brand activations and campaign shoots (brief, meet + greet, walk through, host).
• Place Tier Zero product buys aligning with territory influencer strategy. Fulfill product seeding packages to influencers.

Greater New York City Area

• Integrate Nike+ Membership strategy across territory brand activations, incor- porating @NikeNYC and NET tool as a key stage in the consumer journey.
• Source content capture teams for assets to be used in session recap emails, city specific event announcements and product launches.
• Gather marketing activation plans from the category teams to strategize social rollouts and how brand events are visually promoted on the NYC City Page.

www.missinfo.tv

Manhattan, New York

East Brunswick, New Jersey

Bachelor Of Arts (B.A.), Journalism And Media Studies

Education record