Matt Zahn Email & Phone Number

St. Louis, Missouri, Us

Nashville, Tn, Us

Developed and executed brand overhaul/relaunch to better position the company as a leader in VIP experiences and technology streaming partner. Onboarded external PR agency to assist in brand awareness and exposure campaigns within industry publications to highlight proprietary technology advancements. Worked with the CEO to begin securing interviews and company press to increase business awarness. Developed a robust outreach plan with PR agency to deliver press kits to key decision makers within target agencies in Nashville, New York and LA. Partnered with client management teams to develop robust marketing plans for touring VIP experiences and create personalized fan experiences leading up to the event as well as on the day of show. Created monthly marketing team development reports to share with executives during monthly board meetings.

Nashville, Tennessee, Us

Carried out all digital marketing efforts for artist roster including Kenny Chesney, Old Dominion, Brantley Gilbert and more. Created and managed $500k annual marketing budget for independent artists on roster. Developed and executed dynamic social media and email marketing campaigns surrounding music releases, tour announcements and merchandise launches from artists in conjunction with external partners such as press, touring and record labels. Led the artistic direction for music and touring artwork, music videos and other digital and physical media content for artists. Directed on-site fan club activations for the Top Country Tour of 2022 (Billboard) - Kenny Chesney’s “Here And Now Tour” which grossed $135 million.

Montreal, Québec, Ca

Collaborated with executive team and shareholders on the brand transition of Morris Light & Sound to Solotech after acquisition. Partnered with the Vice President of Marketing to develop and execute marketing strategies for North America Live Productions, Systems Integration and e-commerce verticals. Developed and executed a strategic launch of region-specific social media accounts to better connect with target audience. Collaborated with the internal marketing team to create digital assets and advertisements for industry trade publications and company project portfolio. Developed and managed a $500k marketing budget to be used to promote Solotech’s services within North America - this was divided between business verticals and used for robust digital campaigns and collaborative press pieces with industry trade publications.

Managed and developed marketing plans to achieve revenue growth objectives for three company divisions. As a member of the executive team, collaborated to define sales, growth and communication strategies. Oversaw $400k annual marketing budget and allocated funds to each division base on secured projects and annual revenue. Ensured deliverables and goals were met utilizing email marketing, digital advertising, public relations and social media based on market analysis and industry trends. Partnered with PR agenecy to write and distribute compelling business case studies and stories highlighting client success. Collaborated on the strategic rebranding of a company division into an independent entity. Supported Morris Enterprises ownership during liquidation process and transition during company acquisition by Montréal-based global audio/visual production company, Solotech.

Generated social media campaigns to promote dynamic, focused content that encouraged community growth and brand awareness. Edited and maintained website. Coordinated video and photography strategy to include pre-live and post event footage. Managed and cataloged company press and shared articles to appropriate channels. Assisted in creation and development of press releases, news materials, fact sheets, and talking points. Coordinated and implemented media-related training for staff as necessary. Aided in the creation of annual marketing budgets and strategies. Oversaw production of projects, including quarterly reports, print pieces, video, and other special projects. Developed and maintained cross-departmental collaboration to support business initiatives, products & services. (ExperienceMorris.com)

Nashville, Tn, Us

Managed the brand overhaul and refresh for Beckon’s website, social media, merchandise, digital advertisements and sales documents. Collaborated with executive team to define company goals and managed agencies throughout brand overhaul. Developed social media marketing strategy and brand standards for the company.

Edwardsville, Illinois, Us

While working at SIUE I contributed in the following areas:-Generated, edited, published and shared content that encouraged students to take action through social media which led to 12.4% increase in followers-Researched competitive Universities by identifying and evaluating target markets, advertising and social media strategies-Created and implemented the Crisis Communication SOP for the University-Implemented and optimized pages within each platform to increase visibility of social content-Developed and created promotional fliers and campaign visuals

Madison, Il, Us

While working at Gateway Motorsports Park (now named World Wide Technology Raceway) I worked closely with the Director of Business Development to manage promotional events. This included the coordination of transporting racing vehicles such as NASCAR Trucks and official Pace Cars to event destination. While working with the Business Development team I acted as the first point of contact for all potential sponsors for the facility which included, Anheuser-Busch, Kräftig, Red Bull, Mello Yellow and more. I worked closely with William K. Busch Brewing Company to book and manage all corporate events as well as sponsorships at the racing facility. I also worked with he Director of Creative Services to maintain Gateway’s social media presence and update the website which ran on Wordpress.

Bachelor Of Applied Science (B.A.Sc.), Applied Communication Studies | Public Relations | Minor In Mass Communications

High School