Matthew Chen Email & Phone Number

New York, United States

Beverly Hills, California, Us

coralstudios.co•Creative consulting and marketing strategy for brand clients, with a focus on project management, operations, and copywriting•Notable clients: Nike, "jeen-yuhs: A Kanye Trilogy", Nordstrom, Umbro, Aurora Anthony

•10+ years experience in digital strategy, creative consulting, and project management for artists and brands with a strong focus in creative industries•Notable clients: Fatima B, Boathouse Group, Jiu Jie Decor, Hester Street Fair, About U Outreach, Shah Luxury

Mountain View, Ca, Us

•Contractor embedded on US Ads Agency Marketing team (full time).•I managed virtual and in-person Google & YouTube GTM events, external partner programs, internal sales enablement, and multiformat activations & touchpoints at B2B industry tentpole moments (i.e. Cannes Lions, Advertising Week New York). I drove product adoption and product awareness by reaching B-C level agency and brand execs through US, Americas, and Global Ads Marketing campaigns.•PgM of YouTube Creative Partnership Program. We developed YouTube ads for 4 brands (Uber, Sephora, Bayer, and Dove) to tell their sustainability stories through experimental, AI-powered creative formats. We shared the learnings at the 2023 Cannes Lions via a cross-industry CxO Luncheon and panel, co-hosted by Ad Net Zero. (See link below)•Owned audience development, project plans, and XFN stakeholder steering committees. Wrote external and internal comms. Briefed and oversaw creative and written deliverables produced by agencies and vendors. Handled event venue, production, and on-site logistics. Improved internal tools throughout the technical events ecosystem.

London, Gb

wma.agency•Developed social media content strategy, copywriting, asset creative, post publishing, and content calendar for Republic Records, Sony Legacy Recordings, and other music and brand clients. Created pitch decks for new business proposals for music artists and brands

New York, Us

[Furloughed due to COVID-19]rocnation.com•Managed digital marketing strategy and content publishing for JAY-Z’s brands portfolio and philanthropic orgs. Collaborated with Roc Nation’s music and sports talent roster on brand partnerships, product placements, and sponsored events. Developed cutting-edge go-to-market creative and conducted competitive analyses to ensure brands’ cultural relevance. Functioned effectively under pressure in a 24/7 on-call environment.•Clients included Champagne Armand de Brignac (a.k.a. Ace of Spades Champagne), D’USSÉ Cognac, Made In America Festival 2018-2019, Shawn Carter Scholarship Foundation, Team Roc, and Roc Nation (company brand).•Developed digital content strategy based on market research and consumer segment-specific insights. Developed creative agency RFPs for clients, provided constructive feedback regarding text, picture, and video assets to external partners and freelancers•Performed real-time social coverage at live events and handled time-sensitive requests from executive leadership in a fast-paced, 24/7/365 on-call environment•Project manager of 3 brand websites revamps, and launched all 3 on or ahead of schedule. Owned stakeholder reviews and addressed inputs from UX & webdev team, executive leadership, and brand partners/sponsors.

New York, Us

dirty-snow.com•Project manager for global artist collective specializing in fine art and multihyphenate creative production. Key responsibilities included project management, operations, and creative direction. Please contact for more information.•Notable clients: Blonded, Frank Ocean, Yehaiyahan (ChaCha)

New York, New York, Us

eugeniakim.com•Organized press clippings, research projects for future events, and press kits for main line, diffusion line, and shoes•Updated and created market reports for international and North American accounts for Spring, Resort, Pre-Fall, and Fall 2017-2018•Researched and targeted potential boutique North American brick-and-mortar and e-commerce accounts

London, Gb

blue449.com•Managed pacing for Google Adwords, Bing Ads, and Yahoo! Search for T-Mobile account•Updated keyword bids, buckets, and assigned search term lists in Google Adwords•Reported on campaign insights, weekly trends, and competitor bids to internal account teams and external client and search partners teams

vfiles.com

sociologyofstyle.comservices.sociologyofstyle.comannaakbari.com