Matthew Zybert Email & Phone Number

Lexington, Massachusetts, United States

Advance capabilities within existing communication channels.Drive expansion into new communications channels, that allow us to tap into new audiences to drive more revenue.

Lexington, Massachusetts Area

• Lead the development and deployment of industry-leading emails.• Responsible for leading and educating the marketing organization on email best practices.• Responsible for key metrics: Open Rate/CTR, Delivery rate, Transactor Rate, etc…• Responsible for implementing testing strategy to optimize creative/campaign performance across all clients and business units. • Lead innovation and leverage learnings across clients to optimize email performance, and reporting broad email channel trends to stakeholders.• Responsible for development/management of team.• Responsible for leading the relationship with Exact Target, ensuring volumes are within contract limits and we are on budget. • Responsible for ensuring all emails meet compliance and quality standards.• Responsible for delivery strategy and template development to meet the business requirements across marketing, merchandising and relationship management.

Partnering with design and merchandising teams to manage email templates and continually optimize for sales.Driving continuous improvement of the email process including use of dynamic content, targeting, personalization and template development.Participating in strategy development, including leveraging A/B and multi-variant testing to increase revenue.Monitoring the maintenance and integrity of campaign data and deliverability.Analyzing and using results to enhance effectiveness of future campaigns.Maintaining industry and competitive knowledge and best practices on lifecycle and email program development, email design, deliverability, CAN-SPAM compliance, and other email applications.Building, QAing and deploying email campaigns for key clients.

Newton, Ma

Newton, Ma

Manage implementing latest strategies for HTML coding and email design to help drive results.Accountable for emails driving strong results and testing into ways to increase revenue. Optimize emails for deliverability (desktop, web and mobile). Optimize email performance (increase: click rate, open rate, etc ). Drive new template/design strategies Report on results and provide insights and recommendations.Maintained appropriate level of expenses by implementing new, more efficient templates and processes.Helped drive email satisfaction Sallie Mae and Upromise customers.Code and Send emails from multiple systemsManage increased coordination with creative to ensure they are designing within our coding guidelines to keep things efficient.

Develop and Design HTML’s for mass email distribution.Daily Site updates (Includes – posting articles, new adds, and any updates.) (typo3 - Open Source content management).Manage Sponsor Packages, Schedule online community events (online seminars etc.).Create Graphics to be used for Web Site and Emails.Create Flyers, Ads, and Marketing Materials.Work with Salesforce to manage task and site contributors.