🦄 Matt Farina 🦄's Location
Austin, Texas, United States, United States
About 🦄 Matt Farina 🦄
Since 2014 when I first joined a startup in my hometown, I've been in the weeds of every sales, GTM, and revenue motion that you can think of across the modern B2B tech landscape. This decade of experience has helped mold me into a seasoned sales and business leader whose focus is providing customers with a best-in-class experience while elevating the stature of the people / teams / partners I’m collaborating with. I've also been fortunate to receive ongoing mentorship from successful entrepreneurs and business leaders both inside and outside of tech, which continues to inspire me to pay it forward and develop the next wave of young sales talent. When I'm not serving my customers / team / partners, posting actionable insights on LinkedIn, or managing one of my Austin investment properties, you can find me running marathons, watching live sports, or going for walks with my dog Buckley. If you want to network, have questions, or need help, shoot me a DM.
🦄 Matt Farina 🦄's Current Company Details
🦄 Matt Farina 🦄 Work Experience Details
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Account ExecutiveWriterAustin, Tx, Us
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Sales + Gtm AdvisorDiscern Nov 2024 - PresentNew York, Ny, Us**Fractional via UnicrnDiscern empowers SaaS companies to turn complex data into actionable insights. Its Operational Intelligence platform unifies ARR and MRR data into a single source of truth, offering intuitive dashboards and AI-powered alerts to identify financial trends, risks, and opportunities. With tailored Business Optimization Tools, we streamline workflows across marketing, sales, and customer success, enabling efficient, focused operations. Ultimately, Discern helps you make smarter decisions faster, driving growth and operational excellence. -
Revenue LeaderUnicrn 🦄 Mar 2024 - Present**Founding Management TeamTransitioning from a founder led sales motion to a scalable revenue engine is hard. It requires a multitude of skills and a very specific type of talent. It's no longer as easy as finding a single individual contributor and turning them loose to fix every GTM problem. Unicrn is THE answer. It helps founders get much further, much faster with our unique Revenue Pod model that aligns fractional GTM talent across Demand Gen, Sales Development, Sales, RevOps, and more to reduce CAC, improve LTV, and drive sustainable growth in ultra competitive markets. -
Director Of SalesBird Mar 2024 - PresentLos Angeles, California, Us**Fractional via Unicrn- Rebuilt and scaled Bird’s entire outbound SMB sales function for field partnerships.- Analyzed and developed ICP documentation, territory plans, outbound messaging, sales process and assets, pricing and commission models, and MSAs.- Secured $819K in net new revenue across 21 logos for field partnerships while onboarding and managing 3 AEs.- Developed and launched from zero Bird’s outbound Mid-Market sales function for ad partnerships, generating $1.5M+ in sales-qualified pipeline. - Reporting to Bird’s North American CEO and VP of Operations, accurately forecasting weekly KPIs and sales pipeline while optimizing the sales tech stack for scalability and efficiency. -
Director Of SalesPr73 Mar 2024 - PresentNew York, Ny, Us**Fractional via Unicrn- Rebuilt and scaled PR73’s entire outbound sales function for agency services. - Analyzed and developed ICP documentation, territory plans, outbound messaging, sales process and assets, pricing and commission models, and MSAs. - Generated $830K+ in sales-qualified pipeline and secured $141K+ in net new revenue.- Player-coach responsible for managing 2 AEs while personally closing the team’s biggest deals. - Reporting to the CEO, accurately forecasting weekly KPIs and sales pipeline while overhauling the company’s Hubspot instance and implementing a new sales tech stack alongside RevOps to improve rep efficiency. -
MemberPavilion Sep 2022 - PresentNew York, Ny, Us**Formerly Revenue Collective (Founder: Sam Jacobs)Pavilion is the leading professional association for B2B Sales, Revenue, and GTM operators. Joined Pavilion's Austin, TX Cohort to attend private events with tech leaders / founders while completing online course work including 20 credit hours of Front Line Sales Manager School. -
New Business Account Executive - Large Enterprise + StrategicMiro Feb 2024 - Mar 2024San Francisco, California, Us**2023 Forbes Cloud 100 ($17.5B Valuation)Miro is a visual workspace for collaboration and innovation that enables technical and non-technical teams of any size to dream, design, and build together. With Miro, you can take advantage of a full set of collaboration capabilities, make cross-functional teamwork effortless, and organize meetings and workshops with one click. It’s the ultimate work management tool built for visual thinkers who are creating the next BIG thing🚀 -
Enterprise Account ExecutiveMiro Feb 2023 - Jan 2024San Francisco, California, UsAchieved my long-time goal of becoming an Enterprise closer amid company layoffs and a down market. Hit 125% Quota and earned Grit Award honors (despite being the youngest seller on the team) by nurturing strategic C-Level relationships and building / executing / optimizing multi-layered account plans that unlocked short and long-term customer growth opportunities. Dedicated additional time beyond my "normal scope of work" to elevate the stature of Miro’s global sales org by continuing to refine internal systems with cross-functional partners, build scalable playbooks, recruit top talent, and mentor junior reps.
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Mid-Market Account Executive (President'S Club)Miro Feb 2022 - Jan 2023San Francisco, California, UsQuickly moved up selling to bigger, more sophisticated global Miro customers while leading a top-performing accounts team (SDR, SE, CSM) responsible for nurturing strategic, long-term customer relationships with business users and technical admins. Awarded President's Club honors after hitting 147% Quota carrying a $1M annual target for a second year in a row. Continued to work with sales leadership and cross-functional partners to build / test / optimize internal processes used segment-wide.
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Commercial Account ExecutiveMiro Apr 2021 - Jan 2022San Francisco, California, UsGot insanely lucky being asked to join the Founding Commercial Sales Segment as the company exploded with the onset of remote/hybrid work due to COVID. Hit 110% Quota carrying a $1M annual sales target while defining all aspects of our segment's new logo, expansion, and renewal motions for North America, APAC, and LATAM. Reported directly to the Global Director helping scale the segment from 7 → 60+ reps.
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Account ExecutiveTrendkite Feb 2020 - Mar 2021Austin, Texas, Us**Acquired by Cision in January 2019 ($225M)Earned the coveted AE promotion amid layoffs and was assigned to our top-performing sales team to generate, manage, and close new logo opportunities for assigned Commercial and Enterprise accounts. Despite ramping up in my first closing role during a global pandemic when marketing budgets were getting slashed, I found a way to out-hustle more tenured sellers to become the top rep for self-sourced revenue achieving as high as 133% Quota quarter-over-quarter. -
Enterprise Sales Development RepresentativeTrendkite Sep 2019 - Jan 2020Austin, Texas, UsPromoted within 5 months to an Enterprise SDR role where I prospected into our biggest and best customer accounts, worked directly with sales leadership to build / test / refine strategic campaigns, and trained new hires on my propriety process for generating and qualifying net new pipeline. Continued to break company records for individual performance receiving 2 more monthly MVP awards and achieving as high as 156% Quota.
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Sales Development RepresentativeTrendkite Apr 2019 - Aug 2019Austin, Texas, UsSold everything I owned in Florida and relocated to Texas to join TrendKite after they were acquired by the market leader Cision for $225M. Set a new standard of excellence in a 35-person SDR organization making 120 cold calls daily from 7am to 7pm to generate and qualify net new pipeline for Senior AEs. Quickly established myself as the top performer becoming the first SDR to receive two monthly MVP awards after achieving as high as 233% Quota month-over-month.
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Sales Development RepresentativeSeamless.Ai Sep 2018 - Mar 2019Columbus, Ohio, Us**2023 LinkedIn Top 50 US StartupDeclined an AE promotion from Gartner to join Seamless.AI's founding GTM team while I finished my final semester of college. Helped scale the company’s first high-touch Enterprise sales motion past $1M ARR. Reported to the CEO and VP of Sales while collaborating with Enterprise AEs to create account plans, execute outbound campaigns (cold call, email, LinkedIn), and source Net New Logo opportunities at a 23% closed-won conversion rate. -
Sales Development RepresentativeGartner May 2018 - Aug 2018Stamford, Ct, Us**Fortune 500 Company (NYSE: IT) Out-hustled 120 other college interns to achieve 245% Quota and a Top Five national ranking. Generated pipeline through strategic campaign development (cold call, email, LinkedIn) and set AE meetings with C-level healthcare executives / IT leaders. Got certified in ValueSelling and received additional training in the Challenger Sale. -
Sales Development RepresentativeShadow Health, Inc Aug 2014 - Dec 2014Gainesville, Fl, Us**Acquired by Elsevier (December 2020)Personally recruited by the CEO when I was selling Gatorade at SEC football games to join his founding GTM team as a high school intern. Generated leads and managed a pipeline of accounts for US nursing programs while reporting to the CMO and VP of Sales.
🦄 Matt Farina 🦄 Skills
Customer Service
Leadership
Social Networking
Social Media
Management
Event Management
Sales
Microsoft Word
Team Leadership
Marketing
Teaching
Writing
Public Speaking
Web Design
Event Planning
Online Social Networking
🦄 Matt Farina 🦄 Education Details
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University Of North FloridaCommunication & International Business -
University Of DubaiInternational Business
Frequently Asked Questions about 🦄 Matt Farina 🦄
What company does 🦄 Matt Farina 🦄 work for?
🦄 Matt Farina 🦄 works for Writer
What is 🦄 Matt Farina 🦄's role at the current company?
🦄 Matt Farina 🦄's current role is Account Executive.
What schools did 🦄 Matt Farina 🦄 attend?
🦄 Matt Farina 🦄 attended University Of North Florida, University Of Dubai.
What are some of 🦄 Matt Farina 🦄's interests?
🦄 Matt Farina 🦄 has interest in Education, Children, Health.
What skills is 🦄 Matt Farina 🦄 known for?
🦄 Matt Farina 🦄 has skills like Customer Service, Leadership, Social Networking, Social Media, Management, Event Management, Sales, Microsoft Word, Team Leadership, Marketing, Teaching, Writing.
Who are 🦄 Matt Farina 🦄's colleagues?
🦄 Matt Farina 🦄's colleagues are Pawan Gawari, Safeer Ali, Srsti Srsti, Shweta Gavhane, Edwin Garcia, Jane Chemacki, Kaiser Ansari.
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