Creative growth mindset with the ability to think multidisciplinary, strategically and tactically. Strong understanding and substantial know-how of digital transformation in various fields such as Tourism, Mobility, Transportation, Banking and Insurance. Focus on the development of human-centric solutions for the digital customer interface, mainly for mobile applications and web based platforms. Keen interest in technology and value adding interaction. Using behavior economic approaches such as engagement mechanism, gamification and loyalty. Experienced leader and inspiring coach with cross-sectoral knowledge in the field of business, technical development, marketing and communication.Good listener with a big pinch of humor. But also a critical mind with strong ethical principles. Digitization is powerful and should not be an end in itself. It must not be a gateway to control our thoughts, words and actions and thus limit our freedom and creativity.KEY SKILLS- Proven record at building, launching and running several highly successful digitalization projects and products from end to end- Leading, motivating and coaching performing teams across function and cultures at all levels- Setting up and steering multichannel Marketing campaigns (B2B, B2C, B2B2C, P2P) with a product or brand building focus- Building seamless customer journeys out of mappings, psychograms, qualitative and quantitative interviews, testings, observations and a structured design thinking process- Implementing engagement mechanisms, gamification and loyalty systems into mobile and web based applications- Emphatic with clear thinking, calmness and humor in fast paced and challenging environments- Accurate communication skills at all stakeholder levels- Creating and moderating innovation workshops with creative methods tailored to the specific situation- Experience in building brands with a sensitivity and foresight to brand patterns, design language and communication styles