Matthias Cada Email and Phone Number
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Hello, I am a Marketing, -Tech and Analytics native with a proven track record for many business models and company types.For the last 15 years, I was lucky to learn, design and lead several growth solutions in rising industries. If there is one success recipe I could name, it´s my intrinsic attitude to challenge the status quo.My strength is to design and lead multidisciplinary service models for client facing teams delivering actionable data, scalable software and experts to optimise advertising- and customer experiences measures.Together with my team and partners I love to build growth solutions by incubating technology integrations, operating models and strong partnerships.In my management function I follow an honest, participative leadership approach fostering efficient collaboration, data-driven and methodologically sustained decisions as well as high-potentials development.Besides my family and job, I`m heavily passionated about my private bike project: www.steelfightsback.com
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Managing DirectorAnnalect Germany (Omnicom Media Group) Mar 2023 - PresentDüsseldorf, De1. Lead People based marketing teams 2. Scale OMG Germany Privacy-first offering3. Engineer holistic solutions for OMG key accounts4. Extend global annalect cooperation5. Further roll out of Omni - the open technology-based operating system of Omnicom6. Drive Annalect marketing and thought leadership
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Managing Partner People Based MarketingAnnalect Germany (Omnicom Media Group) Nov 2021 - Mar 2023Düsseldorf, DeLead Omnicom Germany into a privacy-first and retail media product and service offering. Overall goal is to align with new market and marketing technology requirements to drive our client´s success in the areas of Data Strategy and Audience Management, Dynamic Creative Optimisation and Personalization, Analytics and Attribution as well as Performance Optimisation and Marketing Work Flow Management products.
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Vintage Mtb Mechanic & CollectorSteelfightsback.Com Dec 2017 - Present
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AdvisorExactag Gmbh Nov 2021 - Apr 2022Düsseldorf, North Rhine-Westphalia, DeManagement and product development consulting, Product and content marketing strategy. -
Svp Customer SuccessExactag Gmbh Feb 2018 - Oct 2021Düsseldorf, North Rhine-Westphalia, Deexactag technologies and -services enable it's clients to measure marketing effectiveness holistically and steer future marketing efficiency across off- and online media and business drivers.https://www.exactag.com/en/solutions/#Responsibility- Company leadership with CEO and SVP product / CPO- Responsibility for total customer base (transactional/recurring rev.)- Planning & controlling (>90% run rate, capacities and team comps)- Lead all customer- and professional service and sales operations- Own CRM, sales, billing, ticket management, forecast technologies- Innovate and scale customer related product- and service solutions- Project and team lead (professional, disciplinary, >20)
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Director Customer Success And AttributionMarketshare Jan 2017 - Jan 2018San Francisco, California, UsI lead highly specialized teams to implement constant, holistic marketing measurement and optimization programs using the Neustar | Marketshare Decision - Cloud and Services - www.neustar.biz/marketing/marketing-analytics -
Attribution Solution LeadGoogle Mar 2015 - Dec 2016Mountain View, Ca, UsMake attribution actionable by integrating Google products in Attribution best of breed solutions + leading end to end attribution modelling and media optimisation projects -
Attribution ExpertGoogle Feb 2014 - Feb 2015Mountain View, Ca, UsInitialize, concept, project management and optimisation of Attribution programs (Intra Channel Attribution, Cross Channel Attribution, Cross Device Attribution, Online to Offline Attribution), Multi Channel Advertising and CRM, Google Audience und Analytics Products (Google Analytics, Adwords, Universal Analytics, DoubleClick Campaign Manager)
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Web Analytics Consultant (Snr. Level)Feld M Jun 2009 - Feb 2014München, DeConceptual lead and management of Key Accounts in the field of: Digital Analytics Strategy; Concept, Development and Evaluation of Integrated Online KPI Systems; Multi Channel Tracking and Attribution Analysis; Customer Journey Analysis; Advanced Analytics; Alert Systems; Solution Design; Implementation Management; Management Reporting Systems; Online Reporting Cockpits; Custom Dashboards; Web Analytics Tools: Webtrends, Coremetrics, Omiture/Adobe, Nedstat/Comscore, Google Analytics -
Online-Marketing-Controlling.Companion 2009 - 2009
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Online-Marketing-ControllingSevenone Intermedia Gmbh 2007 - 2008Unterföhring, Bayern, De
Matthias Cada Skills
Matthias Cada Education Details
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Fh BrandenburgEconomics / Marketing
Frequently Asked Questions about Matthias Cada
What company does Matthias Cada work for?
Matthias Cada works for Annalect Germany (Omnicom Media Group)
What is Matthias Cada's role at the current company?
Matthias Cada's current role is Managing Director Annalect.
What is Matthias Cada's email address?
Matthias Cada's email address is ma****@****ld-m.de
What is Matthias Cada's direct phone number?
Matthias Cada's direct phone number is 4916331*****
What schools did Matthias Cada attend?
Matthias Cada attended Fh Brandenburg.
What skills is Matthias Cada known for?
Matthias Cada has skills like Web Analytics, Google Analytics, Webtrends Analytics, Attribution, Multi Channel Analytics, Digitales Marketing, Digital Media, Customer Journey Analysis, Data Management, Integrated Online Kpi Systems, Digital Analytics, Segmentation.
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