Matthias Conrad Email & Phone Number

Innovative and results-driven digital marketing leader with over 14 years of experience in transforming e-commerce landscapes and driving digital growth. As the Global Director of Digital Marketing & Activation at adidas, I thrive on challenging the status quo and implementing bold strategies that deliver exceptional business outcomes.Key Achievements:Leadership Excellence: Led a direct team of 6 and virtual project team of 15+ professionals, fostering a culture of innovation and high performance. Mentored and developed team members, boosting productivity and continues YoY growth in qualitativ and quantitative KPIs.E-commerce Growth: Engineered digital marketing strategies that propelled e-commerce sales by over 70% YoY. Expertly managed large (7 digit) € budgets and agency relations to deliver high-impact digital comms and channel activations & toolkits.Strategic Initiatives: Pioneered strategic seasonal rollouts and digital toolkits, significantly enhancing customer engagement and brand loyalty. Collaborated with Business Unit Teams, Go-to-Market and Buying teams as well as Digital Functional Teams to spearhead football growth initiatives.Innovation and Improvement: Drove functional improvements for platform and storytelling capabilities in partnership with UX and Digital IT Teams. Enhanced consumer journey and cross-category stakeholder alignments, resulting in a triple-digit increase in DTC touchpoint engagement.Global Event Campaigns: Orchestrated and led key global event campaigns (EURO, World Cup) across all digital functions. Revolutionized event consumer journey and experience, driving retention and digital product innovation around onsite and app experiences, achieving high double-digit growth in commercial (NetSales, FP ST%) and brand (traffic, engaged members) KPIs.

Listed skills include Digitales Marketing, Social Media Marketing, Marketingstrategie, Digital Marketing, and 26 others.

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  University Of Applied Science Erding

  Media Management