Matthias Geoffroy (이한석), Mba

Matthias Geoffroy (이한석), Mba Email and Phone Number

Corporate Director of Revenue and Sales @ STORY Hospitality
Cheonan-si, KR
Matthias Geoffroy (이한석), Mba's Location
Cheonan, South Chungcheong, South Korea, Korea, Republic of
Matthias Geoffroy (이한석), Mba's Contact Details

Matthias Geoffroy (이한석), Mba work email

Matthias Geoffroy (이한석), Mba personal email

About Matthias Geoffroy (이한석), Mba

Matthias has overall 15+ years of professional experience in the hospitality industry and is recognized as a Commercial Leader & Expert. Status quo challenger & outside of the box thinker.He has already worked in various countries and markets (France, Thailand, China, Indonesia, Morocco, Australia, Seychelles, Montenegro, United Arab Emirates). Having held different operational positions gives him the ability to thrive in a multi-tasked and fast-paced environment. His enthusiasm to tackle on new challenges, has gained him the ability to adapt quickly to his new environment while challenging his business surrounding to improve commercial performances.He is recognized as an expert in the Revenue Management discipline (Pricing, Forecasting, Strategies, Market Segmentation, Yielding & Systems) with a total revenue approach, which requires the combination of analytical, relational aptitudes and strong decision making. He is a good communicator and expresses himself clearly whether on a one-on-one or in a group setting. Furthermore Matthias has a strong commercial acumen and is always seeking opportunities to drive further results which his track records have showed. Moreover with a "get it done" attitude he is constantly striving to challenge the status quo while finding win-win situations.Matthias holds a MBA degree at ESSEC Business School, in which he received full sponsorship through a Revenue Management Apprenticeship. Currently residing in South Korea since 2021, with a strong international outlook he is tri-lingual (French, English, and Korean). Having lived and worked abroad (13 years in Singapore, 1 years in Bahrain, 5 years in France, 5 years in China, 5 years in U.A.E and currently 2 years in South Korea) he is comfortable being exposed and working with different cultures. His passion and international work experience has lead him in 2021 to co-found Team HM Consulting, a consultancy company that provides services and expertise on all Commercial aspect in the hospitality industry either for independent or major hotel companies. Passionate about the hospitality industry, Matthias dedicates on his free time enhancing the 'Revenue, Sales & Marketing' discipline by being part of the HSMAI Korea Chapter as an active Board Member since January 2023.Finally Matthias is confident that with his international revenue expertise, operational experience and cultural background coupled with his education that he is/would be a potential great asset for any international hotel/travel related company seeking talent in the commercial field.

Matthias Geoffroy (이한석), Mba's Current Company Details
STORY Hospitality

Story Hospitality

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Corporate Director of Revenue and Sales
Cheonan-si, KR
Website:
story-hospitality.com
Employees:
17
Matthias Geoffroy (이한석), Mba Work Experience Details
  • Story Hospitality
    Corporate Director Of Revenue And Sales
    Story Hospitality
    Cheonan-Si, Kr
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  • Story Hospitality
    Corporate Director Of Revenue & Sales
    Story Hospitality Mar 2021 - Present
    United Arab Emirates
    +TOTAL inventory of 576 Rooms>H Dubai (5*), 236 Rooms, (Dubai | U.A.E)>Story Seychelles (5*),100 Rooms, (Mahé | Seychelles)>Fisherman’s Cove Resort (4*), 68 Rooms, (Mahé | Seychelles)>Story Rabat (4*), 38 Rooms, (Rabat | Morocco)>Cue Podgorica (4*), 122 Rooms, (Podgorica | Montenegro)>Al Maya Island Resort (4*), 6 Villas (Abu Dhabi | U.A.E)(●) Duties, (■) Responsibilities & (▲) Achievements● Lead the execution of the Group's operative, sales & revenue management strategy, in line with the region-specific needs●Provide direction to General Managers to steer the development of annual business plans, sales & revenue KPI's & CAPEX plans●Lead strategy implementation & monitoring through the continuous tracking and assessment of properties commercial KPI’s achievement vs. targets ■Reporting directly to Group CEO , ■Direct the preparation, consolidation of budget for operations & monitor financial performance■Managing team of 12 members : Recruit, Lead, coach & develop■Ensuring that all systems are updated & used efficiently (Duetto, CRS, OTA extranets, STS)■Ad-hoc analysis on revenue projections for Abu Dhabi Capital Group on potential projects▲$21.79M Turnover in Room Rev. 2021 (growth 64% vs. LY )▲$31.4M Turnover in Room Rev. 2022 (growth 44% vs. LY , growth 22% vs. 2019 pre-pandemic)▲$33.3M Turnover in Room Rev. 2023 (growth 6% vs, LY)▲Revamped ‘Peak night Tracker’ fully automated tool in order to yield on peak period▲Introduced ‘All inclusive’ concept in Story Seychelles in Nov’21 ,the first hotel on the island, contributing to $1M Total revenue in the 1st year. Launched in Jan’23 at Fisherman’s Cove ‘All inclusive’ concept ▲Coordinating with Marketing to ensure brand website is maximized. Recovered 88% in 2021 vs. 2019 of the rev. and increased the % rev. contribution from 5.1% to 5.3% ▲Successfully implemented with IT: Sales & Catering system▲Renegotiated agreements to reduce commission fees from OTA, B2B wholesaler & other suppliers
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  • Hsmai Korea
    Board Member
    Hsmai Korea Jan 2023 - Present
    South Korea
    HSMAI (Hospitality Sales and Marketing Association International) was founded in 1927 in the U.S. and has it’s HQ in Washington, DC. HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality sales, marketing, and revenue management disciplines, as well as connecting its members with customers. HSMAI is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. HSMAI is an individual membership organization comprising more than 7,000 members globally with a presence in the Americas, Asia Pacific, Europe, Brazil and the Middle East. In Asia Pacific there are chapter in Singapore, Hong Kong and Mainland China, Indonesia, Thailand and Australia. January 2023 the Korean Chapter was established.(▲) Achievements in 2023(◼) Achievements in 2024▲January 27th, Hotel & Restaurant Magazine's HSMAI Korea Board Member Interview - March issue▲May 8th, Held 1st roundtable discussion with GM from Seoul Market▲June 23rd, 1st CSC held at Lotte Hotel Seoul: 107 Attendees▲September 21st ,1st Revenue leader networking event at AndAZ Gangnam Seoul 'A Night to Remember': Over 35+ Revenue Leaders attended▲October 30th, Lecture on Revenue Management at Sejong University.▲November 30th, Conference at Busan HORES show at BEXCO : GM Roundtable with Dong-Eui University◼ February 22nd: 1st Power Up Event at Ryse Hotel in Seoul : 28+ Attendees◼ June 24th: Korea Hotel show at COEX◼ June 26th : 2nd CSC held at Novotel Dongdaemun : 113+ Attendees
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  • Team Hm Consulting
    Co-Founder & Owner
    Team Hm Consulting Mar 2021 - Present
    South Korea
    Team HM Consulting (Haena & Matthias) (Hospitality & Music)In a highly competitive market ensuring that you have the right commercial strategies & support to deliver higher profitability is critical.Matthias is taking care of the hospitality side at ‘Team HM consulting’ providing a 360-degree review and approach on your hotel commercials for any independent/international companies.• Hotel performance review • Pricing strategy review & quality positioning• Segmentation strategy review• Incremental revenue (F&B, Spa, Rental)• Revenue system performance & delivery• Commercial audit• Distribution channel• Sales & Revenue manning review• Key reporting & Metric• TrainingYou can contact us for any inquiries by email at: consultingteamhm@gmail.com
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  • Rotana Hotels & Resorts
    Cluster Director Of Revenue
    Rotana Hotels & Resorts Jan 2015 - Jan 2020
    Dubai | United Arab Emirates
    +TOTAL inventory of 543 Rooms>Amwaj Rotana, Jumeirah Beach Residence (5*), 301 Rooms, (Dubai | U.A,E)>Arjaan by Rotana, Media City (4*), 242 Rooms, (Dubai | U.A.E)(●) Duties, (■) Responsibilities & (▲) Achievements ●In charge of revenue & reservation Department, managing overall a team of 12 colleagues directly●Design & implement a continuous pro-active, selling strategy & action plan, which will drive the optimization of hotels profits ●Have the foresight to capture any unexpected opportunities & implement recovery plans to counter act threats to business ■Oversee the maximization of revenues through the combined efforts of reservations, Sales & MICE & other operational departments.■Driving business performance (chairing weekly basis ‘revenue meeting, performance call’ )■Managing & deploying inventory controls in PMS (rate categories/room type/overbooking )■Pricing & selling strategy though IDeaS G3 & Group quotes■Analysis & monitoring (GOB report, displacement analysis, pace Analysis, peak nights strategies, no show summary & RGI growth report)■Competitive & demand analysis (monitoring CompSet price via Rate360 )▲$30 Million USD Turnover per year in Room Revenue▲Amwaj & Arjaan Top Key focus hotel within Rotana Hotels in Dubai▲2015 to 2019 Forecast accuracy within -2 to 2% accurate▲Set a new RGI record of 209 in Arjaan Rotana▲2016 Reduce the number of Room Categories in Amwaj from 9 to 5 to simplify sales offering▲Amwaj Rotana - IFH 2015 to 2019 ranked among top 6 hotels within Rotana amongst 54 hotels▲Promoted/Internal Transfers : 9 colleagues▲Assisted Director Front Office introducing attractive up-sell schemes resulted in 2015 vs. 2014 increase of 15% in Up-sell Revenue ( +100k AED ) : Amwaj Rotana #1 in Up-sell Revenue in 2015▲Piloting for the whole Rotana company of IDeaS G3 RMS in Arjaan Hotel▲2016-2019: Amwaj Rotana #1 in RGI for New Year period & vs. all Rotana Hotels vs. Compset
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  • Hilton Hotels & Resorts
    Cluster Revenue Manager
    Hilton Hotels & Resorts Feb 2014 - Oct 2014
    Rmcc Asia Pacific | Shanghai | China
    +TOTAL inventory of 572 Rooms>Hilton Brisbane (4*), 319 Rooms, (Brisbane | Australia)>DoubleTree Diponegoro Jakarta (4*), 253 Rooms (Jakarta | Indonesia)(●) Duties , (■) Responsibilities & (▲) Achievements ●To maximize revenue, market share and profits for a portfolio of hotels through the strategic coordination of revenue management processes, procedures & relational aptitude●Budgeting of Room Revenue 2015 , Forecasting on a weekly basis (3 Month ahead & ROY)■Conducting daily detail calls with hotels to discuss (STR performance, pick up per segment, restrictions & pricing decisions)■Driving Commercial Performance (Chairing weekly basis ‘Business Focusing Meeting’ & ‘Group Review Meeting’)■Managing & deploying Inventory Controls in OnQ R&I ( Overbooking level by Room Type, Length of stay restrictions per room type & SRP’s )■Pricing & selling strategy though IDeaS & daily Group quote (Managing extranet Price & inventory, SRP Group Management, Monitor Demand Calendar for Group Quotes)■Analysis and Monitoring (BOB Materialization Report, Yield premiums, Hotelligence, Displacement Analysis, Pace Analysis, Peak Nights strategies, No show Summary, Price Elasticity Tests & Sell out efficiency ) ■Competitive and Demand Analysis (Monitoring Competitor price via Rubicon Shop, Quarterly Price Quality Matrix )▲Hilton Brisbane Top 6 EBITDA hotel within Hilton Asia Pacific Region / Monthly Commercial call with VP Revenue Management▲Overall scored 90.5% Center of Excellence (Commercial Audit) after 2 month of boarding Hilton Brisbane in May 2014▲Maintaining RGI leader position with 113.9% YTD for Hilton Brisbane in a declining Market▲Build relationship with the ‘Big 4’ OTA market manager (Wotif, Expedia, Agoda & Booking)▲Provided covers for portfolio of hotels: DoubleTree Shenyang, Hilton Guangzhou Tianhe, Hilton Shanghai, DoubleTree Jiaxing, Hilton Pattaya, Garden Inn Bao’an Shenzhen
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  • Intercontinental Hotels Group (Ihg®)
    Revenue Manager (Pre-Opening/Opening/Ramp-Up)
    Intercontinental Hotels Group (Ihg®) May 2011 - Feb 2014
    Crowne Plaza Shanghai Anting | Shanghai | China
    Crowne Plaza Shanghai Anting Golf (5*,415 Rooms incl. 135 Service Apartments), (Shanghai | China)Proximity of F1 Racing Course(●) Duties , (■) Responsibilities & (▲) Achievements ●Recruiting of Reservation Department & Training For Sales & Marketing on Revenue Management principles & market segmentation & implementation of WISH,WANT,WALK in Group Quotes, Excel & English Training●Budgeting of Total Revenue 2012 & 2013●Integrated Business Plan System set-up, total revenue forecasting●Implementation of Pricing Strategy per segmentation, rate category & description set up in Holidex■Implementation of Revenue Room Concept & conducting weekly Revenue Meeting ■Sales call, contract negotiation & introducing new business to hotel (¥ 1.6 Million )■Conducting Sales & Marketing Monthly performance meeting which resulted in creating accountability of Sales Team▲Developed “Buffet & Menu Engineering Tool” for F&B profitability, “Cluster Wedding Pace Chart”, ”Wedding Yield Calendar” to yield on Wedding Business, “F&B Forecasting Tool” to improve forecast accuracy “Reservation KIT” to improve reservation efficiency▲2nd month of hotel opening in Oct ‘12, achieve positive GOP with a total Revenue of ¥ 4.75 Million▲5th month of hotel opening in Jan’13, ranked #1 in F&B Revenue among 8 Crowne Plaza hotels in Shanghai with ¥ 4.01 Million▲“Wedding Yield Calendar” & “Reservation KIT” tools recognized by IHG Greater China as Top 3 most adopted idea on Hotel solutions in 2012-Task force in Operations at the InterContinental Expo Shanghai during the "Greater China Leader Conference"-Task force in Operations at the Crowne Plaza Lake Malaren Shanghai during the "Shanghai Golf Master 2011"-Consultancy work in Revenue Management for Crowne Plaza Suzhou in 2011 on ARI Strategy for 2012
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  • Concorde Hotels & Resorts
    Cluster Revenue Analyst
    Concorde Hotels & Resorts Aug 2008 - Aug 2010
    Head Office Concorde Hotels | Paris | France
    In charge of providing & supporting with analytical reports & recommendations to revenue managers & lead manager on 5 properties (Paris , La Defense | France )+TOTAL inventory of 1977 Rooms>Concorde LaFayette (4*) ,950 Rooms>Lutetita (5*), 230 Rooms>Concorde Montparnasse (4*), 354 Rooms>Concorde Opera (4*), 266 Rooms>Hotel du Louvre (4*), 177 Rooms(●) Duties , (■) Responsibilities & (▲) Achievements●Daily Rates Changes on all systems for all 5 Hotels following the Revenue Manager’s restrictions●Weekly Report Generation (Lead Report, Length of Stay per channel per hotel)■Assisting Revenue Manager & Cluster F&B Revenue Manager with Monthly consolidation of all 5 hotels▲Developed & Automated "Big Fish" report to track high impact Total Revenue & number of Leads▲Developed & Implemented Banquet Optimization tool to measure Occupancy & Revenue per banquet space per status per market segmentation▲Assisted Branding Team to implement “FlickR” Social Media strategy
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  • Intercontinental Hotels Group (Ihg®)
    Guest Relation Manager
    Intercontinental Hotels Group (Ihg®) May 2007 - May 2008
    Crowne Plaza Shanghai Pudong | Shanghai | China
    Crowne Plaza Pudong Shanghai (5*, 398 Rooms, Business & Convention) (Shanghai | China )In charge of supporting daily Front Desk operations & handling guest request & complaints while increasing guest satisfaction(●) Duties , (■) Responsibilities & (▲) Achievements●Supervision of daily operations in front office ■Handled & Solved guest complaints, VIP Handling , updating guest profile with preferences▲Helped Increased the guest satisfaction quality service by constantly remembering guest name & preferences▲Participated in the acquisition of a fifth star▲Nominated champion for enrollments in the loyalty program "Priority Club Rewards"▲Nominated service star for receiving more than 30 guests appraisals within a year▲Nominated champion for up selling (30% of total contribution)
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  • Starwood Hotels & Resorts Worldwide, Inc.
    Management Trainee : Food & Beverage Assistant Manager, Sales Agent
    Starwood Hotels & Resorts Worldwide, Inc. Apr 2006 - Sep 2006
    Sheraton Pattaya | Pattaya | Thailand
    Sheraton Pattaya Resort (5*, 156 Rooms & 2 private villas, 4 outdoor swimming pools)Spent 5 months in Food & Beverage Department while assisting F&B Service Manage, in charge of daily operations of 3 restaurants & 1 bar ( all day dining, pool restaurant, signature restaurant & design bar). Spent 1 month in Sales & Marketing in charge of conducting Market Survey from competitors & hotel site inspections with guests. (●) Duties , (■) Responsibilities & (▲) Achievements●Rotation Supervision in operations of all F&B outlets●F&B Service training to associates●Sales & Marketing, Market Research survey, Hotel Site inspection■Implementation of new Sheraton Brand Standard in F&B Department▲Control of hygiene and safety measures (1st year audit score 83%)▲Rearrange the wine cellar & beverage store, creation of new wine list and new cocktails ▲Increase Beverage Check in All day Dining by introducing “Water Up selling” & “Ice Tea promotions”
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  • Hôtel Byblos Saint-Tropez
    Food & Beverage Trainee
    Hôtel Byblos Saint-Tropez Apr 2005 - Sep 2005
    Hotel Byblos | Saint-Tropez | France
    Hotel Byblos, (4* Luxury Jet-set Hotel, 96 Suites & Rooms) Member of “Leading Hotels of the World”Spent 3 months in Food & Beverage service department, in charge of setting up the breakfast buffet (full silverware breakfast) and service, taking food orders at the pool side restaurant. Hotel Byblos is a “jet-set” hotel with high demanding guests and celebrities. Spent 3 months in Kitchen within the pantry department was in charge of Afternoon shift service with Chef de Partie.(●) Duties , (■) Responsibilities & (▲) Achievements●F&B Service : Daily set up of Silverware buffet breakfast in "Le Bayader" & service●F&B Service: Taking order as “Chef de Rang” at the pool side restaurant●F&B Kitchen: Daily pantry Mise en Place, Western food service.▲During the afternoon shift was able to become a “Chef de Rang” because of excellent use of English & service.▲Executive Chef congratulated me for our 150 Covers afternoon shift with only 2 colleagues was given more responsibilities in Pantry.
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Matthias Geoffroy (이한석), Mba Skills

Revenue Analysis Hospitality Management Yield Management Hospitality Hospitality Industry Revenue Management Hotel Management Pre Opening Budgeting Revenue Forecasting Pricing Strategy Microsoft Excel Front Office Menu Engineering Competitive Analysis Pricing Analysis Food And Beverage Vba Business Strategy Property Management Systems French Thinking Outside The Box Data Analysis Analytics Driven By Results Opera Market Analysis Business Development Reporting And Analysis Microsoft Office Interpersonal Skills Managing People Driving Results Strategic Thinking Team Leadership Contract Negotiation Coaching Time Management Management Leadership Managing Performance Persuasive Speaker Generating Revenue Revenue And Profit Growth Ideas G2 Strategic Planning Planning Sales Forecasting Segmentation

Matthias Geoffroy (이한석), Mba Education Details

Frequently Asked Questions about Matthias Geoffroy (이한석), Mba

What company does Matthias Geoffroy (이한석), Mba work for?

Matthias Geoffroy (이한석), Mba works for Story Hospitality

What is Matthias Geoffroy (이한석), Mba's role at the current company?

Matthias Geoffroy (이한석), Mba's current role is Corporate Director of Revenue and Sales.

What is Matthias Geoffroy (이한석), Mba's email address?

Matthias Geoffroy (이한석), Mba's email address is ma****@****ana.com

What schools did Matthias Geoffroy (이한석), Mba attend?

Matthias Geoffroy (이한석), Mba attended Essec Business School, Vatel France, Lycee Francais De Singapour.

What are some of Matthias Geoffroy (이한석), Mba's interests?

Matthias Geoffroy (이한석), Mba has interest in Futurama, The Prince Machiavelli, Rugby, The Westin Paris, Essec Alumni, Tryo, Blue Mountain State, Bdj Essec, Matchbox Twenty, Lock.

What skills is Matthias Geoffroy (이한석), Mba known for?

Matthias Geoffroy (이한석), Mba has skills like Revenue Analysis, Hospitality Management, Yield Management, Hospitality, Hospitality Industry, Revenue Management, Hotel Management, Pre Opening, Budgeting, Revenue Forecasting, Pricing Strategy, Microsoft Excel.

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