General Admission is a private venture studio dedicated to designing, building and operating brands with purpose at the intersection of culture, commerce, and technology.

Founded with Kobe Bryant and made with powerful, clean ingredients, Art of Sport is the #1 Performance Skincare Brand for Athletes of every stripe and color. Available at ArtofSport.com, Amazon, Target, CVS, Walgreens, Kroger, Meijer, HEB, Dicks and beyond.Art of Sport was acquired by Starco Brands in 2022.

Vertically integrated DTC apparel brand and size-fit platform backed by leaders in fashion and technology.

Backed by Greylock and Index Ventures, SaaS fintech and marketing automation suite powering +5,000 NGOs, charities and universities in UK, IE, CA, US, SA and AUS.

The industry's leading creative invention and business transformation firm, servicing the world's leading brands including Nike, L’Oreal, Louis Vuitton, Amazon, Netflix, Google and more with a team of 2,100 designers and engineers across 25 offices around the world.AKQA was acquired by WPP for $540M.

Digital product and service invention for brands with offices in New York, London and Istanbul. Clients included Orange, Virgin, Skype, American Express, Topshop, Mulberry, Alexander McQueen, ING Bank, Turkcell and others.Poke was acquired by Publicis for $50M.

A digital product and service invention practice focused on incubating ventures + serving a small roster of partners including Puma, MTV, and NBC.Popsicle Vision was acquired in a private transaction.