Matthias Schaefer

Matthias Schaefer Email and Phone Number

Startup and Growth Mentor @ Unicorn Factory Lisboa
Palo Alto, CA, US
Matthias Schaefer's Location
Palo Alto, California, United States, United States
Matthias Schaefer's Contact Details
About Matthias Schaefer

My career is all about building great consumer products and changing the way we shop. I have done this for some of the most innovative consumer electronics brands and worked with the biggest retailers and marketplaces around the world. My domain expertise spans across Product Management, Business Operations and Consumer Marketing. There are 3 concepts that are tightly woven into the texture of my career: 1. Builder: I have had the chance of building and expanding the digital footprint of some of the most iconic brands: Apple, eBay, AOL, Roku, Jawbone. Big global companies and scale-ups in hyper-growth mode. Like taking Apple’s Online business to China, Russia and Turkey or building Jawbone’s DTC business from scratch… or rebuilding Roku’s Marketing organization into a full-stack Marketing power house. 2. Growth Generalist: Growth comes in many shapes and forms. I have managed growth along the entire product and customer lifecycle - from product and brand awareness, user/account growth, sales & revenue, profitability, market share, traffic, clicks, product & feature adoption, CSAT, customer lifetime value to churn reduction… Growth is all about connecting the dots and leveraging the right data to create customer delight.3. Lifelong learner: I gravitate towards roles that come with a stretch goal - repeatedly signing up for something that I have never done before. Like taking a brand / business global, or launching a $30M ad campaign or building the backend for offering same-day delivery to compete with Amazon. That feeds my curiosity and keeps me motivated.Someone once coined me a middle-brain person, who equally excels at using right and left brain for creative and analytical thinking. I enjoy jobs that give me the opportunity to put my entire brain to work. I thrive in fast-paced, cross-functional environments, both in start-up & matrixed corporate settings. I am known for my strategic thought leadership w/ execution horsepower. I have built and managed high-performing teams of up to 100 people across geographies and timezones. People say I am a great leader, mentor and coach because I lead with my brain and heart.Key Skills: General ManagementVision & StrategyConsumer MarketingMarketing CommunicationsBrand Development Advertising & Media PlanningMarket Research / Customer Insights & AnalyticsGo-to-Market & International ExpansionP&L ResponsibilityStrategic PartnershipsRetail - DTC / Wholesale / MarketplacesRetail Supply Chain, Fulfillment & LogisticsPricing & Monetization** Languages: English, German, Spanish, French

Matthias Schaefer's Current Company Details
Unicorn Factory Lisboa

Unicorn Factory Lisboa

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Startup and Growth Mentor
Palo Alto, CA, US
Matthias Schaefer Work Experience Details
  • Unicorn Factory Lisboa
    Startup And Growth Mentor
    Unicorn Factory Lisboa
    Palo Alto, Ca, Us
  • Squadra
    Mentor
    Squadra Feb 2024 - Present
    Lisbon, Pt
    Squadra is group of 30+ seasoned professionals offering on-demand services to startups and scale-ups globally. Whether you need a part-time CxO, coaching or mentoring, Squadra can offer you the expertize - tailored to your needs. We operate on a remote first basis, but can do in-person work around our business hubs in San Francisco, London and Lisbon.
  • Sidebar
    Founding Member
    Sidebar Nov 2023 - May 2024
    San Diego, California, Us
    Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.
  • Roku Inc.
    Vp Growth Marketing (Devices)
    Roku Inc. Nov 2019 - Mar 2024
    San Jose, California, Us
    Changing the future of TV! Hired to take Roku's Device Marketing to the next level - from building brand awareness, accelerating sales across all channels, and driving customer engagement to grow active accounts globally. Built and lead global Marketing team (up to 95) across Product Marketing, Go-To-Market, Customer Insights, Partner and OEM Marketing, Sponsoring, PR and Comms, Retail Marketing, Integrated Marketing, Growth Marketing, Social Marketing, SEO, Performance Marketing, DTC and Mobile, LIfecycle Marketing, Brand and Creation.* Launched Roku’s first integrated Marketing campaign ‘Ok, Roku does that’ across multiple markets and geographies* More than doubled the number of Active Accounts (from 37M to 80M), making Roku the #1 Streaming Platform in the US, Canada and Mexico* Drove channel shift towards more profitable channels, growing traffic and DTC contribution by more than 300%* GTM and new category introduction of Smart Home devices and Roku-built Smart TVs
  • Apple
    Director, Digital Channel Strategy & Partnerships
    Apple May 2017 - Jul 2019
    Cupertino, California, Us
    Creating strategic programs in partnership with the world’s largest eCommerce players and retailers. Concept development, channel & marketing strategy of joint initiatives that drive sales and user growth through consistent branding, premium digital experiences and exclusive service offerings.
  • Apple
    Director, Ww Retail Online Operations
    Apple Apr 2015 - May 2017
    Cupertino, California, Us
    Lead Delivery and Fulfillment Strategies for Apple's global retail business (Online & Stores). Driving customer satisfaction and conversion through competitive fulfillment and delivery services that give customers the ultimate choice of when, how and where they receive their orders. Optimization of supply chain, logistic networks and messaging infrastructure to provide accurate & real-time shipping / delivery data. Introduction of 2hr delivery service in 45+ US metros, increased coverage of same-day deliveries in China and 7-day/week deliveries in Japan.
  • Jawbone
    Vp Global Ecommerce
    Jawbone May 2013 - Apr 2015
    San Francisco, Ca, Us
    Took Jawbone’s direct business to the next level by re-designing the digital experience (desktop & mobile): P&L optimization across platform & systems, operations & supply chain, end-to-end user experience, digital marketing & CRM. Applied new customer acquisition, activation and retention strategies and cross-channel initiatives to drive engagement & conversion. Built global eCommerce team and grew online sales by 200% in year 1. Introduced new revenue stream with 'Works with Jawbone' IoT Marketplace, offering 3rd party products and complementing Jawbone's ecosystem.
  • Apple Inc.
    Head Of Global Expansion, Worldwide Online Stores
    Apple Inc. May 2010 - May 2013
    Cupertino, California, Us
    Leading the expansion strategy and execution of go-to-market plan for the worldwide Apple Online Stores. Managing the full eCommerce life cycle from market research, business plan creation & forecasting, supply chain & logistics, product compliance & localization, payments, pricing & marketing, requirements definition & development. Based in HQ but operating across all business & functional teams and geographies. Strong focus on market development and demand generation in emerging markets. Launched full sites in China, Russia, Turkey, UAE, Hungary, Poland and Czech Republic. Market development initiatives in Brazil, Thailand, Korea and China. Go-to-Market analysis for India, Chile, Colombia and South Africa.
  • Ebay Inc
    Director Global Product Strategy & Operations
    Ebay Inc 2008 - 2010
    San Jose, Ca, Us
    Led strategic product planning of eBay’s 2009 annual global roadmap ($180M dev budget). Ensured leverage, visibility, and decision support on executive level throughout all businesses and territories by establishing consistent planning and reporting. Led cross-functional effort to identify pain points and re-design eBay's product lifecycle which resulted in a higher efficiency and increased cross-functional collaboration. Built central Product Center of Excellence to reposition Product Management as the key competency at the intersection of business, technology and design.
  • Ebay Inc
    Director International Product
    Ebay Inc 2007 - 2008
    San Jose, Ca, Us
    Directed global product planning and roadmap execution for all 29 markets in Europe and Asia Pacific (generating 55% of eBay Inc revenues). Represented local business needs for all international eBay markets in ongoing product prioritization effort. Teamed with eBay Marketplace executive staff to develop 2008 turnaround strategy and investment allocation across vertical business units and geographies.
  • Ebay Inc
    Head Of Product And Innovation
    Ebay Inc 2003 - 2007
    San Jose, Ca, Us
    Built and led product team (Product Management, Quality Assurance, Local Development, Content, and Creative Design) for eBay Germany, the company’s largest international market and Germany’s #1 eCommerce site (50%+ market penetration). Charged with strategic planning, investment allocation, road mapping, and execution of Germany’s product strategy. Represented Germany’s business needs in global prioritization; reported all product and business proposal status in dashboards, scoreboards, and executive reviews. As management team member managed the product lever that backed eBay Germany’s rapid growth (300% from 2003 to 2007). Managed team of 36.
  • Ebay Inc
    Senior Product Manager Buying / Selling
    Ebay Inc 2001 - 2003
    San Jose, Ca, Us
    Developed and analyzed product requirement documents for eBay’s key transaction flows, interfacing with teams in U.S. and all major European markets. Built up local quality assurance and reduced bugs 30% to significantly improve site quality and stability. Led key projects, such as introduction of eBay Checkout and PayPal integration. Improved transaction flow by eliminating offline payment point resulting in 85% feature adoption.
  • Tadoro - Servolutions Gmbh
    Head Of Content & Data Management
    Tadoro - Servolutions Gmbh 2000 - 2001
    Drove content acquisition and development strategy for e-support start-up company focusing on personal consumer electronic products. Built data management and editorial team, negotiated and implemented content syndication models with partners and manufacturers. Managed team of 15.
  • Aol International
    Manager Ecommerce
    Aol International 2000 - 2000
    Led strategic development and implementation of European shopping portal for AOL. Negotiated business deals with Top eCommerce players (Otto, BOL, Quelle, Tschibo) identifying inventories and optimizing revenue models (display advertising, content syndication). Conducted market analysis and user research to build best in class user experience.
  • Berlin.De - Primus Online
    Travel Content Strategist
    Berlin.De - Primus Online 1998 - 2000
    Managed tourism and travel category for City of Berlin’s official website. Led product and business development efforts. Developed eCommerce strategies for partners in the travel industry. Recruited editors and integrated third-party content. Played key role in successful launch of website, which quickly became #1 information site for city residents and tourists.
  • Tivola Electronic Publishing
    Senior Program Manager
    Tivola Electronic Publishing 1996 - 1998
    Program Management for children's edutainment software. Interactive script development and end-to-end planning & execution of multiple award winning titles (production budget $ 500K). Management of virtual teams, ranging from developers, sound engineers, illustrators and historians. Milia d'Or nomination 1997.
  • Edumac
    Marketing Manager
    Edumac 1994 - 1996
    Marketing and PR for EduMac, Mexico's first eLearning company and official Apple distributor. Developed curriculum for EduMac's 'Centro Educativo' - an interactive learning center for children, parents and teachers on the academic use of new technologies. Designed EduMac's corporate identity and all marketing materials.

Matthias Schaefer Skills

E Commerce Product Management Product Marketing Strategy Cross Functional Team Leadership Business Strategy Start Ups Go To Market Strategy Strategic Partnerships User Experience Management Business Development Leadership Multi Channel Marketing Strategic Planning Program Management Analytics Integrated Marketing Market Research International Business Marketing Enterprise Software German Product Development Competitive Analysis Market Analysis Team Leadership Business Planning Product Lifecycle Management Mobile Applications Multi Channel Retail Product Strategy Consumer Internet Pricing Executive Management Spanish French English P&l Management Product Life Cycle Management Social Media Marketing Digital Marketing Digital Strategy Digital Transformation Marketing Strategy

Matthias Schaefer Education Details

  • Insead
    Insead
    Finance
  • Berlin University Of The Arts
    Berlin University Of The Arts
    Strategic Communication & Planning

Frequently Asked Questions about Matthias Schaefer

What company does Matthias Schaefer work for?

Matthias Schaefer works for Unicorn Factory Lisboa

What is Matthias Schaefer's role at the current company?

Matthias Schaefer's current role is Startup and Growth Mentor.

What is Matthias Schaefer's email address?

Matthias Schaefer's email address is ma****@****ail.com

What is Matthias Schaefer's direct phone number?

Matthias Schaefer's direct phone number is +140860*****

What schools did Matthias Schaefer attend?

Matthias Schaefer attended Insead, Berlin University Of The Arts.

What are some of Matthias Schaefer's interests?

Matthias Schaefer has interest in Apple (Company), Ebay.

What skills is Matthias Schaefer known for?

Matthias Schaefer has skills like E Commerce, Product Management, Product Marketing, Strategy, Cross Functional Team Leadership, Business Strategy, Start Ups, Go To Market Strategy, Strategic Partnerships, User Experience, Management, Business Development.

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