Matthias Spanke Email & Phone Number

Miami, Florida, US

• Founding, development, and management of full-service agencies for retail consulting, visual merchandising, and recruitment
• Clients: Atomic, Bang & Olufsen, Bergans, Bogner, Cartier, Casio, Didriksons, Esprit, G-Shock, Gerry Weber, Hugo Boss, Jil Sander, Louis Vuitton, Manor, Marc O’Polo, Mercedes Benz Style, Omega Watches, Peek &.
• Research and analysis of target groups and retail trends
• Retail consulting with the objective of defining pain points in customer experiences and replacing them with a positive customer experience
• Design, production, and global roll-out of innovative window and in-store designs
• Development of visual merchandising guidelines to implement global strategies consistently and successfully at a local level at all locations worldwide

New York, NY, US

• Responsible for the strategy and design of visual merchandising for 605 stores in the US
• Development of innovative and creative concepts, techniques, and standards as store guidelines to provide a unique customer experience
• Research and analysis of retail and visual merchandising trends to continually inspire the team and keep it up to date
• Developing and coaching of a team of ten direct reports that included seven creative directors, a director of store-wide marketing, a graphic design director, a purchasing director, and two assistants
• Management of a multi-million budget with absolute accuracy and maximum efficiencyCareer Highlights:
• Introduction of a four-step creative process consisting of 1. Creative brief, 2. Research and analysis, 3. Brainstorming, and 4. Design, to increase conceptual creativity and innovation

• Founding, development, and management of a full-service agency for retail consulting and visual merchandising
• Clients: Adidas, Apple, Asics, Beeline, Benetton, Breuninger, Burda, Cybex, Desigual, Diesel, Douglas, Escada, Esprit, Galeria Kaufhof, Gebr. Heinemann, Globetrotter, Gravis, Hirmer, Hugo Boss, Hummel, Jil Sander, KiK.
• Consulting, design, production, training, and implementation of visual merchandising concepts throughout Europe
• Developing and coaching of six permanent employees and around 100 freelance employees throughout EuropeCareer Highlights:
• Development of a visual merchandising concept for the chain store KiK, which was initially tested at 20 locations and led to an 18 percent increase in sales; subsequent roll-out to all 3,500 stores throughout Europe
• More than 4,000 visual merchandising installations annually in Europe

• Development and management of a visual merchandising agency operating throughout Europe
• Cients: Ben Sherman, Burberry, Coccinelle, Garcia, Guess, Lascana, Puma, Ralph Lauren, Seidensticker, Tom Tailor, Tommy Hilfiger, Triumph, and many more
• Developing and coaching of 15 permanent employees

Hamburg, DE

• Department head for store design, product presentation, and decoration of around 1,300 stores and over 20,000 shops throughout Europe
• Responsible for the design of all print magazines in the non-food sector

Basel, Basel-Town, CH

• Department head for store planning and visual merchandising for 360 stores in 25 countries
• Technical management of 15 employees in twelve countries
• Introduction of a new visual merchandising concept that reduces personnel costs by 15 percent and generates an eight percent increase in sales

Hamburg, DE

• Department head for merchandise presentation and decoration for all franchise and own retail stores throughout Europe

• 2001 – 2002 Head of Visual Merchandising1999 – 2001 Team Leader Visual Merchandising1997 – 1999 Area Window Dresser
• Responsible for the design and implementation of visual merchandising in windows and in-store for around 200 stores in Europe
• Management of 18 direct reports

• Design of shop windows and in-store decorations for new openings and remodeling projects

Master’S Degree In Social Media Marketing, Master’S Degree In Social Media Marketing | Occupational Distance Learning

Bachelor’S Degree In Visual Merchandising, Diploma In Visual Merchandising From The Chamber Of Industry And Commerce | Equivalent To Bachelor’S

Diploma In Design From Technical College