Management of a cross-functional Customer Experience and Marketing Team (80 members), responsible for designing and establishing the structure, comprising:Brand and Marketing ManagementProduct Design / UXGrowth MarketingDigital Marketing / Content / Lead AcquisitionCore Banking Integration, CRM & Marketing Automation (Dynamics)CX Strategic OfficeCustomer Lab / Customer DataCreative, Production, and Studio

Management of Marketing & Communication SBU. Development and implementation of the marketing strategy of the Bank overlooking Local (Mauritius), Regional (Madagascar, Seychelles, Maldives) and International markets.Creation and reinforcement of a Customer Lab focusing on CX/UX/VoC framework and Research.Consulting within Bank of Banks network for brand positioning, segmentation strategy, organization and business development topics. Close contribution to the sustainability and ESG strategy of the Group.

Brand positioning and marketing strategy for Anahita Mauritius, Luxury Real Estate. Business development on HNWI markets (France, Switzerland, UK, Monaco, South Africa, UAE). Implementation of digital marketing framework and leads acquisition strategy including resort, golf and property offers. Organization and coordination of major European Tour golf tournament and private events.

Publicis Africa GroupManagement of client service and strategy department. Senior Consulting on a wide portfolio of local and international brands (Orange, Samsung, Beachcomber (Royal Palm Hotel Mauritius and Morocco), Ford, Citroen, Suzuki, Eclosia Group (Agroindustry), MCB, CIDP (pharma), Rogers...

Senior consulting on a large portfolio of local, regional and international brands. Marketing and communication strategy, rebranding, launching of Orange on Indian Ocean region. 7 years of accompaniment. Management of sales, production, media, creative teams on a wide range of industries (Telcos, Hospitality, Food, Cars, Institutions (Unicef, Tourism Offices, City Hall, Politics, Professional assemblies), Alcohol, Luxury, Education, Tech, Services ... Consulting missions within the Publicis Network.Creation and launch of the Mauritian subsidiary.

Responsible for business development, clients portfolio strategies (Orange, Unicef, Canalsat among others) and team management.

International Coordination for L'Oreal Group especially on Garnier Skincare and Haircare product lines.Responsible of 27 countries : Europe (except big five) and Asia. Global campaigns coordination between Publicis & L'Oréal headquarters and local agencies.