As LatBio°'s Commercial Director since 2021, I bring over 16 years of experience in the fresh fruit industry, with a focus on bananas and exotic products from Ecuador. My expertise spans sourcing, trading, and marketing, along with business development, strategic planning, and crafting effective marketing strategies.I am deeply committed to delivering high-quality, environmentally responsible, and certified products that add value not only to farmers and consumers but also to our planet. As a pioneer and advocate of biodynamic and regenerative organic agriculture, I work to improve soil health, enhance biodiversity, and promote social justice. My efforts also extend to reducing food waste and greenhouse gas emissions through innovative approaches in production, export, and distribution. I am always eager to explore new opportunities and partnerships that align with my mission of driving positive change through purpose-driven business.