Member of the executive committeeManaging global wholesale activities incuding department stores, franchise, travel retail, concept stores.- Ensure the development of network in consistency with brand strategy and image,- Manage showroom and sales campaigns in Paris, Milan and London, - Focus on sell out strategy with key initiatives such as regular trainings, incentives for sales associates, VM optimisation. Leading the retail for Europe and US regions:- Accountable for driving and implementing strategy for the region that delivers sales growth and profit. - Responsible for all markets across Europe, USA with full P&L accountability.- Developed a structured approach focused on like-for-like growth levers (VM, product knowledge, client obsession, etc.)- Implemented the CRM action plans within my regions with a focus on omnichannel customer experience.

Member of the executive committee Launched and developed E-commerce business and structured digital strategy for the brand.- P&L responsibility and development of E-commerce sales- Recruitment and development of high performance teams with management of digital marketing & buying activities- Set up of a shared client services center with other brands of the Group- Creation of a digital in-store client experience with a focus on products & services personalization, improvement of the keysteps of the selling ceremony and launch of innovative tools (virtual reality, digital client card, new payments methods, etc.)Led CRM strategy and set up systematic action plans with focus on ROI and data driven initiatives.- Creation and implementation of an ambitious personalized and data-driven CRM strategy to drive customer loyalty withstrong improvement of retention rate - Focusing on key actions with positive ROI (events, emailings, brochures/books, gifts)- Reinforcement of the clienteling culture in the stores with local trainings- Launch of a breakthrough clienteling application to foster efficiency of the staff in the store

Management of Berluti flagship store (team of 18 persons)- Management of the store opening (coordination with architects, recruitment of the sales team and back-office staff)- Sales team supervision, including recruitment, training/coaching and business performance assessment with set up andfollow up of individual targets- Client development follow-up and management of VICs of the store (especially local customers)- Supervision of tactical marketing actions: development of external business partners (Chinese guides and hotel concierges)- Back-office management (inventory check and cash desk) & Reporting and analysis: weekly KPI's

Managed the distribution strategy focused on retail expansion at Global level.- Development of Berluti retail network globally and implementation of partnerships with wholesalers/franchises.- Management of projects of openings, relocations at a worldwide level (flagships, shop-in-shops, shopping mall, etc.)- Assessment of the of the luxury markets potential (country level, city level) and then sourcing, negotiations and businessplanning regarding future locations

In charge of strategic projects for top management : rights acquisition, new channel launch, new media investment opportunities. Managed the finance team.

Led projects of external growth in Europe, Asia & Africa (due diligence, valuation, negociation, integration plan).

Led strategy projects for luxury brands including retail strategy, and supply chain optimization.Conducted projects in the retail/consumer goods industry to define profitable growth plans and investment priorities.Member of the Private Equity team: strategic and financial review of targets for top-tier Private Equity funds, in multiple sectors including Media and Retail.