Matthieu Vitoux Email & Phone Number

Canada

Québec, Canada

Everything marketing related at Nine Dots Studio

Within Twin Sails I'm in charge of the overall marketing strategy of different titles. I'm leading the marketing strategic thinking by focusing on our Key Game Pillars and players benefit.I'm managing the overall communication lifecycle with our publishing team.I'm creating all communications assets relevant to the game and our pulsepoints.

- Identifying players motivation, creation of the product strategy in flexible mode.- Building launch plan and yearly marketing plan generating notoriety, brand awareness and recruiting new players- Partnership marketing with other Metavers (The Sandbox, Decentraland) and other IPs- Managing creation of operationnal marketing assets such as Key Art, trailer and promotionnal videos.- Identification des motivations joueurs, définition de la stratégie produit et déploiement en mode agile- Construction du plan de lancement et des plans de marketing annuels avec pour objectifs : génération de notoriété (brand awareness) et recrutement de nouveaux joueurs.- Lancement et suivi des campagnes en partenariat avec l’équipe marcom et les différents prestataires & agences- Gestion des partenariats (développeurs, éditeurs, ayant-droits…)- Développement de supports marketing (trailers, assets branding, presse, web, communautaires, etc.)

France

Managing Wizards of the Coast portfolios with Magic & D&D for the French market.- Working on a global rebranding of Magic as a mainstream entertainment brand.- Management of omni-channel marketing campaign for France with out the box activation - a collaboration with digital idol Hatsune Miku- Management of local media campaign through partners website, social media and mobile advertisement.- Strategic marketing thinking on Magic : The Gathering positionning in France and how to improve our players base and notoriety. - Benchmark and strategic recommendation on marketing adaptations for France

Région De Montreuil, France

My job was about creating successful marketing strategies for video games. I finally worked on Watch Dogs Legion - the new iteration of the Watch Dogs franchise which will make you play as anyone in London.STRATEGIC AND TACTICAL PRODUCT MANAGEMENT- Working closely with production teams and all our internal partners on making a consistent marketing strategy on the game - Create marketing assets to support our strategy. Ensure they are relevant and adapted to our players. - Definition of pre-launch and post-launch topline objectives, forecasts, strategic plans and budgets- Coordination of cross functional teams and partners - including Sony Computer Entertainment and Microsoft - to create and run online, ROI-driven operational tactics and actions.OPERATIONAL MONITORING AND REPORTINGI have a strong analytic part in my job reporting on KPI on acquisition, retention & monetization. Thanks to those datas we want to reach the right customer with the right message. - Synchronization with production, retail and digital sales teams to maximise addtional content attachement rate and long term sales on full game- Coordination with the EMEA subsidiaries (15) to make sure local plans are in line with global strategy- Management of budget forecast and split throughout fiscal year. Ongoing relationship with marketing and creative agenciesLEADING ROLE IN ADAPTATION TO GaaS MODEL- Leading role in Ubisoft’s adaptation to new challenges: pre-launch user engagement and post-launch monetization business models- Creation of new internal reporting processes and templates to optimize data treatment, analysis and use; co-leading a cross functional task force on best practice sharing- Actor on Ubisoft's largest live phases so far: Ghost Recon Wildlands Open Beta.- In charge of creating marketing plans to support monetization assets

Paris 17Ème Ternes

Management d'une équipe de 14 personnes sous la tutelle du manager magasin. Gestion de l'approvisionnement et des stocks.Mise en place de nouveaux rayons (gestion de l'assortiment adaptée à la zone de chalandise)Gestion des outils de pilotage du magasin (Réassort, Assortiment optimal, CA, démarque) Relation avec les fournisseurs (Unilever, Redbull, Harry's, Lindt)Mise en place d'opérations marketing (Foire aux vins, Noël, Pâques, Opération Beauté)

Champs Elysées Paris

Vendeur dans l'univers voyage.Maîtrise des techniques de ventes :Accueil, prise en compte des besoins du clients, lever des objections et upsellVente en Anglais majoritairement (80% du temps)

Master 2 Marketing Et Stratégie - Parcours Distribution Et Relation Clients, Marketing, Distribution, E-Commerce, Crm

Activities and Societies: Président de l'association des étudiants du master 206 Organisation du semi-neige, séjour au ski d'une semaine.

Master 1, Marketing

Master 1, Marketing

Activities and Societies: Dauphine Erasmus Exchange Gestion des week-end culturels (120 personnes) Vice-Président de l'association (2012).