Building data-driven solutions. Datawarehousing, Machine Learning models and Analytics.

Responsible for developing and innovating the Business & Marketing Intelligence ofSparkles.- Building and maintaining the data environments for the Business and MarketingIntelligence- On the hunt for new growth opportunities and optimisation in our Online Marketingoperations: SEA, SEO, PPC, A/B testing and Web Analytics- Creating dashboards and doing analyses for the different stakeholders in Business,Marketing and Operations- Exploring Big Data Analytics and Data Science opportunities- Coaching colleagues in becoming more 'Data-Savvy'Toolset:Alteryx, Tableau, Google Analytics, Google Tag Manager, Spreadsheets / Excel, Python, SQL, Apache Spark, Ahrefs / Moz / Majestic, Adwords / Bing, VWO / Google Optimize / Hotjar and more!

Building & marketing the next generation creativity-to-print🖨️shop mooze.nl (a Sparkles company)- Overseeing the launch of a new brand in the Dutch online printing industry; from concept to strategy, design, development and marketing- Optimising & expanding operations with broader product offering, better website experience and online marketing- Building a fun and ambitious marketing team - Guiding the team with roadmaps, backlogs, plannings, sprints and reviews

Maintaining and analyzing existing marketing campaigns of Keesing Games and exploiting new possibilities- A/B Testing- SEA / PPC- Affiliate Marketing - Marketing Analytics

During my internship period at Keesing Games my goal was to apply the scientific education I got at the University of Utrecht in the workfield. On the one hand I did econometric analyses and on the other hand, the most fun part I must say, I did many hypothesis testing on webpages and platform structure. The latter was done based on recent case studies in the fields of online A/B testing, psychology, marketing or sometimes my own gut feeling. During these experiments the goal was to statistically test these hypotheses and achieve optimization in sales, user experience or other performance measures.

Working in the warehous, receiving and distributing post shipments.

Intermediary between Dutch companies and foreign Art Studios located in Asia.Especially in China, there is a lot of talent and supply of good graphic designers. Where Europe and the U.S. are mainly specialized in web design, it often lacks in a good price-quality ratio for digital illustrations, concept art and game art. My goal was to be a bridge between the demand in The Netherlands and the supply in Asia.

Working in the warehous, receiving, packaging and shipping fruits and vegetables.