Matthieu Lacaille Email & Phone Number

EXEIS Conseil est un cabinet de conseil opérationnel en transformation des organisations. Nous vous proposons de nous immerger dans votre organisation avec les compétences les plus adaptées afin de répondre, de façon pertinente et efficiente, aux enjeux et problématiques identifiés, dans une démarche relationnelle unique. Nous vous accompagnons dans vos.

Les Epesses, Pays De LA Loire, France

Créteil, France

• [ Essilor Instruments Division ]
• Definition and development of communication, go-to-market strategies for new products
• Full responsibility of marketing campaigns and communication packages (videos, print, digital) accross all product lines
• Customer marketing transformation (customer journeys mapping, new types of content and marketing stories, showroom revamp)
• Promotion of Corporate image of the Division: trade fairs, company seminar (150 Pax), corporate events, visual identity, web

Vincennes, France

• [ Essilor Instruments Division ]
• Elaboration of the strategic plan for the range and owner of the 3 years product roadmap
• Programs owner of R&D project teams for the new products development (15 FTE, 1,5M€)
• Commercial launch plans coordination with sales teams

Charenton-Le-Pont, France

• [ Essilor International - Europe Marketing ]
• Reporting to the VP, Europe Marketing, I am also member of the Europe Essilor Brand Board.Management of 4 FTE.
• Mission: Define for Europe an omnichannel strategy and execute a roadmap composed of marketing programs and services to opticians in order to support growth objectives and reinforce value propositions of major brands.
• Web marketing: responsible for management of Essilor consumer websites (concept, build, deployment, run, KPIs)
• E-commerce: web shop suite dedicated to independent opticians with dedicated supply chain
• CRM: implementation of new CRM solution for Essilor (Adobe Campaign, distributed marketing)

Charenton-Le-Pont, France

• [ Essilor International - Europe Marketing ]
• Deployment of a CRM-like service for Eye Care Professionals (500 K.A, 5 countries, 3% buying response rate)
• Launch of « web-to-store » services in a SaaS mode (600 K.A, 3 countries, +2% yearly TO/store)
• Recurrent strategic watch on E-commerce business trends (incl. ad-hoc analysis)

Créteil, France

• [ Essilor International - ww Quality ]
• Studies: creation of the referent satisfaction survey (15 countries, 1 M€); opticians expectations; lost customers survey
• Actions plans for service improvement (sales representatives, deliveries, customer service): definition, reporting
• Service referentials: setting and implementing service standards at every customer touch points
• Service quality KPIs: ww audit, creation of a ww dashboard
• Service offerings: ww audit and inventory, creation of a database, and recommendations to innovate with services

Paris, France

• [ PSA Groupe - Strategy & Product division ]
• Responsibility for international customer satisfaction surveys (product, service) covering 15 countries
• Availability of survey data, synthesis reports, and recommendations to build country service marketing plans
• Strategic notes for Comex members on Group offering product strategy (markets, ranges, products, price)

Cergy, France

• [ Automobiles Peugeot - France sales division ]
• Complaints & issues management: full management of problem-solving (level 2) to keep up with good satisfaction levels and target higher consumers loyalty with the brand; in charge of 2 areas and a 600k€/y budget
• Internal communication: escalation of major, well-identified product issues to central departments

Rueil-Malmaison, Île-de-France, France

Boulogne-Billancourt, Île-de-France, France

Issy-les-Moulineaux, Île-de-France, France

Rouen, Normandie, France

Master Edhec

Activities and Societies: Association "Le Chti"Programme Grande Ecole

Master In International Marketing, Service Marketing

Economique Et Commercial. Voie Économique.