Matt Lefort Email & Phone Number

Åndalsnes, Møre Og Romsdal, Norway

Burfjord, Norway

- Determine and activate product mix, pricing, budgets and marketing plans;- Deliver a premium and distinctive customer experience building engagement and loyalty;- Drive the cross-functional direct sales operation to realise D2C growth potential;- Evaluate new business development opportunities (e.g. analysing new product lines, regions and brand opportunities);- Develop and define performance analytics, companywide KPIs and growth metrics to enable a culture of data driven decision making.

Andorra

Managing the business operations for Ultimate Direction in Europe.- Restructured the entire distributor network to get the brand over 19 countries within three years;- Grew revenue in Europe from $0.3M to $1M+ between F15 and S18;- Manage all aspects of distributors relationships with the brand, including EX-Factory orders, product training and local brand awareness;- Manage all aspects of European athletes relationships with the brand, including product feedback, media request and race support;- Manage a constant benchmark from both trail running and ski mountaineering markets worldwide;- Worked with the Product Line Manager to support the development of the Signature Series Skimo Vests (F17).

Ordino, Andorra

Co-founded Pirinenc, a company focused on the development of genuine mountain events in the heart of the Pyrenees.- Built and co-direct 'Els 2900', the first —and only!— alpinrunning competition in the world;- Built and co-direct the 'Clàssic', a unique light mountaineering competition w/ an International audience;- Establish cross-marketing campaigns w/ key partners within the outdoor industry in Andorra, France, Germany, Switzerland and the United Kingdom;- Define the product roadmap for the 'Cercle', Pirinenc's very own emporium dedicated to pyreneism;- Drive all UI/UX product improvements for pirinenc.com and pirineisme.com.

Andorra

Tautika is a Marketing & Sales agency dedicated to the outdoor industry. We help clients build brand awareness and expand their distribution network in Europe.Our aim is to empower outdoor brands in finding and building their experiences that lead to tangible business results in Europe.

Redmond, Wa

Developed Tohula, a mobile assistant that help families reconnect with nature by recommending great outdoor activities.

San Francisco Bay Area

Built Weekenture, a platform that matches you with people sharing the same interests on adventure weekends.

Ordino, Andorra

Built the first marketplace for all adventure and action sports activities, available in Andorra, France an Spain. In charge of the business operations and global strategy.

Developed a green oriented, bioclimatic house builder brand over the region of Provence. In charge of partnerships and marketing strategy, as well as managing the commercial team.

Expanded a portfolio of local house builders by 30%. Successfully sealed partnerships with green-oriented industrials to distribute their products in Provence.

Msc, Management & Entrepreneurship

Deug, Economie - Gestion