• Spearheaded the accelerated launch of the PwC Store, successfully bringing it to market in under six months with an extensive inventory of over 30 distinct products, and generated €19M and more than 800 leads in FY23.• Collaborated intensively with UX/UI professionals during 5-day design sprints to optimize user experience, identify current financial markets trends, and translate these insights into actionable product requirements, thereby driving product vision and strategy.• Ensured GDPR compliance across all product lines, facilitating secure data handling processes and reducing potential risks.