Matthieu Pillet-Will Email and Phone Number
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More than 15 years of experience in marketing in France and abroad, in B2B, B2C, traditional and digital marketing. Multiple experiences in managing complex and tech projects at American Express. Ability to move the company forward on subjects involving many stakeholders (local, central ...).Budget management up to 20 million euros / year, motivation and leadership of teams of up to 15 people.At Amex recently, management for Germany and then France Benelux & Nordics of marketing teams in charge of relations with Amex accepting merchants - from small independent traders to large accounts. Growth of marketing activity + 20% per year.Previously, in B2C, leader digital acquisition of new Amex cardholders. Acquisition growth + 15% per year.I also worked on strategic banking partnerships in Europe, as well as the development of a technical platform for marketing teams.
American Express
View- Website:
- americanexpress.com
- Employees:
- 79797
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Vice-Président Marketing CommercialAmerican ExpressParis, Fr
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Marketing Director Western EuropeAmerican Express May 2023 - PresentRueil-MalmaisonIn charge of the marketing program for American Express merchants: management of European tools such as our marketing platforms for tourists (& inbound spend), window sticker distribution for 15+ markets, communications (Shop Small). Also in charge of our cashback program (Amex Offers), Activities on social networks, the influencer part, the digital (programmatic....), media activities (radio...) and consumer surveys . Marketing spokesperson for Amex France (webinars, conferences, interviews). Responsible of a team of about twenty people located in 4 different countries.
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France, Benelux & Nordics Marketing Director - Amex Offers Cashback, Shop SmallAmerican Express Jun 2020 - Aug 2023Rueil-MalmaisonLeading marketing for merchants across 6 main markets from strategy, campaign execution and analytics.- Developing the leading cashback program with Amex Offers in France- Driving Value for small businesses with programs like Shop Small- Leading the mid & long term marketing strategy
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Marketing Director Germany AustriaAmerican Express Apr 2018 - Jun 2020GermanyManaging a team of 7, in charge of all local marketing activities for our merchants in Germany & Austria.
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Director - Digital Acquisition B2CAmerican Express Nov 2016 - Apr 2018Rueil-Malmaison, Île-De-France, FranceIn charge of card acquisition for consumer through all digital channels (media and via partnerships). SEA, SEO, programmatic, SoMe, management. management of the annual marketing and sales plan. Management of a team of 6 people.
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Senior Marketing Manager - Bank Partnerships - FranceAmerican Express Sep 2013 - Dec 2016Rueil MalmaisonIn marketing, in charge of bank relationship to increase the Amex market share in France.- New product development- Supporting bank in their card acquisition and loyalty strategy- Internal stakeholder management to offer banks premium solutions
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Marketing Capabilities Manager B2B - Europe And CanadaAmerican Express Jan 2011 - Sep 2013Rueil MalmaisonIn charge of usage growth of marketing capabilities for Europe and Canada.- Team of 3 (1 being uk based)- Owner and responsible of the marketing capability used for the current FNAC AMERICAN EXPRESS loyalty partnership launched in 2013- In charge of the capability of the Foursquare American Express partnership in the UK launched in 2012- In charge of marketing capabilities user to run more than 300 campaigns between 2011 and 2013
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Marketing Manager B2C - FranceAmerican Express Jan 2008 - Dec 2010In charge of the digital loyalty strategy for consumer cards in the French market- Migration of 1/3 of the portfolio to Amex digital plateforms- Management of Amex.fr marketing offerts (+/- 250 banners pers year)
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Communication ExecutiveBonduelle Jan 2005 - Dec 2007Région De Lille, France- In charge of the entreprise annual report and shareholders lettre for 3 years- In charge and public speaker for their health fondation. Budget, marketing and PR management
Matthieu Pillet-Will Skills
Matthieu Pillet-Will Education Details
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Isab (Polytechnique Beauvais)Master'S Degree (Bac + 5) - Ingénieur Agro Alimentaire -
Deug De Biologie
Frequently Asked Questions about Matthieu Pillet-Will
What company does Matthieu Pillet-Will work for?
Matthieu Pillet-Will works for American Express
What is Matthieu Pillet-Will's role at the current company?
Matthieu Pillet-Will's current role is Vice-président marketing commercial.
What is Matthieu Pillet-Will's email address?
Matthieu Pillet-Will's email address is ma****@****ess.com
What is Matthieu Pillet-Will's direct phone number?
Matthieu Pillet-Will's direct phone number is (212) 640*****
What schools did Matthieu Pillet-Will attend?
Matthieu Pillet-Will attended Isab (Polytechnique Beauvais), Université De Versailles Saint-Quentin-En-Yvelines.
What are some of Matthieu Pillet-Will's interests?
Matthieu Pillet-Will has interest in Politics, Science And Technology, Environment.
What skills is Matthieu Pillet-Will known for?
Matthieu Pillet-Will has skills like Loyalty Marketing, Segmentation, Direct Marketing, Customer Acquisition, Marketing Strategy, Digital Marketing, Marketing Management, Analytics, Loyalty Programs, Marketing Communications, Database Marketing, Competitive Analysis.
Who are Matthieu Pillet-Will's colleagues?
Matthieu Pillet-Will's colleagues are Mark Tyrone Protacio, Mariane Lecoq, Rossella Passarelli, Fabrice Cesaro, Raul Sanchez Beltran, Mihir Parikh, Rita Fasanella.
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