Matthijs Plas

Matthijs Plas Email and Phone Number

Sustainable strategy development and implementation in horticulture @ AMPlas Business & Consultancy
Matthijs Plas's Location
Hilversum, North Holland, Netherlands, Netherlands
Matthijs Plas's Contact Details

Matthijs Plas personal email

About Matthijs Plas

Practical and analytic generalist in agricultural business. Continuously exploring opportunities and chances. Strong vision on organizational structure and processes as well as development of business identity. Commercially driven and always open to your ideas and input.Specialties: marketing, organizational structure, communication, branding and identity, commercial relationship building

Matthijs Plas's Current Company Details
AMPlas Business & Consultancy

Amplas Business & Consultancy

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Sustainable strategy development and implementation in horticulture
Matthijs Plas Work Experience Details
  • Amplas Business & Consultancy
    Company Owner
    Amplas Business & Consultancy Aug 2023 - Present
    Hilversum, North Holland, Netherlands
  • Bbbls Energy Saving Greenhouses
    Ceo
    Bbbls Energy Saving Greenhouses Mar 2023 - Aug 2023
    Rotterdam And The Hague
    Tiny bubbles with a mighty impact; BBBLS reinvented the greenhouse with unprecedented energy savings and enabling net-zero crop production. The BBBLS greenhouse features a sustainable build specially designed double paned roof and wall. When climate, weather or daylight requires it, soap BBBLS fill the space between panes and boost insulation by 10 times! When insulation is not required anymore, the bubbles are removed to permit maximum light transmissions. Thanks to the low energy loss, we store heat during daytime, and use it to heat up the greenhouse at night. Because we keep the greenhouse closed, this allows for very high CO2 levels for long periods.I joined the company when it was in financial difficulty. The potential and true innovative nature of BBBLS made me decide to try and turn around the company to a new future. Together with board members and shareholders we have explored each and every possibility. However, the burdens of the past proved to be to heavy for the company the overcome. As such bankruptcy was filed for early July. The last 2 months at the company I guided the process of the bankruptcy of BBBLS.
  • Modiform B.V.
    Strategy Officer
    Modiform B.V. Jan 2021 - Mar 2023
    Leusden, Utrecht, Netherlands
    - Advise and assist the CEO and Board with development, implementation, communication and continuation of strategic initiatives; e.g. sustainability, recycling and partnerships.- Align and connect internal organisation; monitor and steer organisational and departmental goals and targets- Contribute to organisational vision; analyse market trends&developments and translate to strategic business opportunities, connect to corporate identity, initiate and guide implementation- Form strategic partnerships and/or collaboration with relevant external stakeholders to realize the strategy, mandate to represent the company in these- Create support and unity within and outside the company for the strategy and parts thereof - Secure sustainability in the strategy and as the future of the company
  • Modiform B.V.
    Division And Sales Manager Propagation
    Modiform B.V. Oct 2017 - Jan 2021
    Leusden, The Netherlands
    Modiform develops, produces and supplies sustainable thermoformed packaging and growth solutions for the horticultural industry worldwide.I am responsible for the Division Propagation; further develop the division and secure implementation in the organization with the focus on breeders and propagators I also manage sales in the focus area with a team of accountmanagers (both in the own and other divisions)
  • Floraholland
    Market Developer
    Floraholland Oct 2015 - Oct 2017
    Amsterdam Area, Netherlands
    In line with the new strategic plan of FloraHolland business development options are being evaluated in current and new markets. I have analized and made market development plans for Japan, UK, Colombia and Ecuador.Part of the core-team responsible for development of the organization wide commercial strategyParticipate in team responsible for defining a branding strategy Member of team responsible for defining company wide internationalization strategy
  • De Ruiter East Africa Ltd.
    Managing Director
    De Ruiter East Africa Ltd. Mar 2014 - Sep 2015
    Naivasha, Kenya
    De Ruiter East Africa Ltd. tests, selects and sells De Ruiter varieties for the African market. Main product is cut-roses, but also hypericum, anigozanthos and spray-roses are offered. De Ruiter is one of the leading breeders in Africa and has several offices worldwide.I am managing the Kenyan based limited company which employs 70 people and conducts business in the East Africa region. The main goal of the company is to sell the De Ruiter varieties. The company also provides internal services towards breeding and selection. Reporting is done to the board of directors of the holding company in the Netherlands. Achievements up to date:- Re-structured the local management team to create efficiency- Established and made managers share a common organizational goal as a team which they own as individual professionals- On product level created focus and implemented a structured approach to boost sales- Successful introduction of a number of new products - Global cross branch communication improved - Development and implementation of strategic plans (both on local and global level)- Record high sales in the last book-year are the result of the above
  • De Ruiter East Africa Ltd.
    Sales Manager
    De Ruiter East Africa Ltd. Jun 2009 - Feb 2014
    Naivasha, Kenya
    I was responsible for sales of De Ruiter rose varieties within Kenya (2250 hectare rose in production) and all commercial activities and marketing of De Ruiter East Africa Ltd. Also participate in selection of new varieties. Achievements:- Year to year growth in sales from 2010 to 2014- Strengthen the corporate brand in the market- Widened portfolio on offer - Broke into dormant and untouched potential accounts- Apply both pull and push strategies to create demand for the products throughout the chain
  • Groeinet Informatiediensten
    Manager Business Development
    Groeinet Informatiediensten Sep 2008 - Jun 2009
    Development and markting of informationsystems for the horticultural chain, this includes both growers and traders. Main areas of business are monitoring plant growth, managementinformation, quality and reporting. In these areas we turn data into usable information.My job; Improvement of current products and development of new products. Maintaining and development of customer relationships.
  • Dlv Glas & Energie Bv
    Projectmanager
    Dlv Glas & Energie Bv Apr 2007 - Sep 2008
    Projectmanager in greenhouse-construction projectsAcquisition. Development international strategy.Planning glass greenhouse construction projects from scratch (up to 60ha in size). Design the site. Advice from technical point of view, taking in account the product to be grown. Evaluate offers of contractors. Hire contractors. Coordinate building on site. Budget control. Planning of complete project (up to 10 contractors involved). Time control.
  • Ministerie Van Lnv
    Assessor Allowances
    Ministerie Van Lnv Feb 2005 - Mar 2007
    Reviewing allowance requests of young agricultural entrepreneurs in The Netherlands. Coach and coordinate a team of 4 people on the same job.
  • Syngenta Seeds
    Management Trainee
    Syngenta Seeds Jan 2004 - Jan 2005
    Business development-logistics-machinery-cost systems

Matthijs Plas Skills

Business Strategy Agriculture Management Agribusiness Marketing Sales Management Export Horticulture New Business Development International Trade Business Development English Change Management B2b Branding And Identity Dutch Organizational Structure Sustainability Account Management

Matthijs Plas Education Details

  • Bradford University
    Corporate Marketing And Identity
  • Internationale Agrarische Hogeschool Larenstein Deventer
    Internationale Agrarische Hogeschool Larenstein Deventer
    International Agricultural Trade

Frequently Asked Questions about Matthijs Plas

What company does Matthijs Plas work for?

Matthijs Plas works for Amplas Business & Consultancy

What is Matthijs Plas's role at the current company?

Matthijs Plas's current role is Sustainable strategy development and implementation in horticulture.

What is Matthijs Plas's email address?

Matthijs Plas's email address is ma****@****ail.com

What schools did Matthijs Plas attend?

Matthijs Plas attended Bradford University, Internationale Agrarische Hogeschool Larenstein Deventer.

What skills is Matthijs Plas known for?

Matthijs Plas has skills like Business Strategy, Agriculture, Management, Agribusiness, Marketing, Sales Management, Export, Horticulture, New Business Development, International Trade, Business Development, English.

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