Matthijs Plas Email & Phone Number

Hilversum, North Holland, Netherlands

Rotterdam And The Hague

Tiny bubbles with a mighty impact; BBBLS reinvented the greenhouse with unprecedented energy savings and enabling net-zero crop production. The BBBLS greenhouse features a sustainable build specially designed double paned roof and wall. When climate, weather or daylight requires it, soap BBBLS fill the space between panes and boost insulation by 10 times! When insulation is not required anymore, the bubbles are removed to permit maximum light transmissions. Thanks to the low energy loss, we store heat during daytime, and use it to heat up the greenhouse at night. Because we keep the greenhouse closed, this allows for very high CO2 levels for long periods.I joined the company when it was in financial difficulty. The potential and true innovative nature of BBBLS made me decide to try and turn around the company to a new future. Together with board members and shareholders we have explored each and every possibility. However, the burdens of the past proved to be to heavy for the company the overcome. As such bankruptcy was filed for early July. The last 2 months at the company I guided the process of the bankruptcy of BBBLS.

Leusden, Utrecht, Netherlands

- Advise and assist the CEO and Board with development, implementation, communication and continuation of strategic initiatives; e.g. sustainability, recycling and partnerships.- Align and connect internal organisation; monitor and steer organisational and departmental goals and targets- Contribute to organisational vision; analyse market trends&developments and translate to strategic business opportunities, connect to corporate identity, initiate and guide implementation- Form strategic partnerships and/or collaboration with relevant external stakeholders to realize the strategy, mandate to represent the company in these- Create support and unity within and outside the company for the strategy and parts thereof - Secure sustainability in the strategy and as the future of the company

Leusden, The Netherlands

Modiform develops, produces and supplies sustainable thermoformed packaging and growth solutions for the horticultural industry worldwide.I am responsible for the Division Propagation; further develop the division and secure implementation in the organization with the focus on breeders and propagators I also manage sales in the focus area with a team of accountmanagers (both in the own and other divisions)

Amsterdam Area, Netherlands

In line with the new strategic plan of FloraHolland business development options are being evaluated in current and new markets. I have analized and made market development plans for Japan, UK, Colombia and Ecuador.Part of the core-team responsible for development of the organization wide commercial strategyParticipate in team responsible for defining a branding strategy Member of team responsible for defining company wide internationalization strategy

Naivasha, Kenya

De Ruiter East Africa Ltd. tests, selects and sells De Ruiter varieties for the African market. Main product is cut-roses, but also hypericum, anigozanthos and spray-roses are offered. De Ruiter is one of the leading breeders in Africa and has several offices worldwide.I am managing the Kenyan based limited company which employs 70 people and conducts business in the East Africa region. The main goal of the company is to sell the De Ruiter varieties. The company also provides internal services towards breeding and selection. Reporting is done to the board of directors of the holding company in the Netherlands. Achievements up to date:- Re-structured the local management team to create efficiency- Established and made managers share a common organizational goal as a team which they own as individual professionals- On product level created focus and implemented a structured approach to boost sales- Successful introduction of a number of new products - Global cross branch communication improved - Development and implementation of strategic plans (both on local and global level)- Record high sales in the last book-year are the result of the above

Naivasha, Kenya

I was responsible for sales of De Ruiter rose varieties within Kenya (2250 hectare rose in production) and all commercial activities and marketing of De Ruiter East Africa Ltd. Also participate in selection of new varieties. Achievements:- Year to year growth in sales from 2010 to 2014- Strengthen the corporate brand in the market- Widened portfolio on offer - Broke into dormant and untouched potential accounts- Apply both pull and push strategies to create demand for the products throughout the chain

Development and markting of informationsystems for the horticultural chain, this includes both growers and traders. Main areas of business are monitoring plant growth, managementinformation, quality and reporting. In these areas we turn data into usable information.My job; Improvement of current products and development of new products. Maintaining and development of customer relationships.

Projectmanager in greenhouse-construction projectsAcquisition. Development international strategy.Planning glass greenhouse construction projects from scratch (up to 60ha in size). Design the site. Advice from technical point of view, taking in account the product to be grown. Evaluate offers of contractors. Hire contractors. Coordinate building on site. Budget control. Planning of complete project (up to 10 contractors involved). Time control.

Reviewing allowance requests of young agricultural entrepreneurs in The Netherlands. Coach and coordinate a team of 4 people on the same job.

Business development-logistics-machinery-cost systems

Master Of Business Administration (Mba), Corporate Marketing And Identity

Bsc, International Agricultural Trade