As the Co-CEO of Sneakerness, I am deeply passionate about sneaker culture and its vibrant community. With over two decades of experience in marketing and event management, I have dedicated my career to creating and promoting platforms that connect street culture enthusiasts across Europe. My journey with Sneakerness began ten years ago, and I am proud to have played a pivotal role in its growth and success.In my current role, I oversee the strategic direction and operational execution of Sneakerness, ensuring that we remain at the forefront of the sneaker scene. I specialize in project management, content creation, and brand activation, which has resulted in substantially improved brand awareness and engagement. My responsibilities include: • Leading the online marketing efforts, which have significantly boosted our brand’s visibility. • Creating, evaluating, and coordinating content for all social media channels to maintain a strong and consistent online presence. • Organizing a variety of supporting events, including parties, meetups, and more, to enhance the overall Sneakerness experience. • Providing strategic consulting on event content to ensure that each convention is engaging and relevant to our audience. • Initiating and managing partnerships with influential sneaker stores, lifestyle brands, artists, and other relevant parties to expand our network and influence. • Spearheading brand activation initiatives that create memorable and impactful experiences for our community, reinforcing Sneakerness’s position as the premier event for sneaker enthusiasts.My career is driven by a commitment to innovation and a passion for street culture. I thrive in dynamic environments where I can leverage my creativity and strategic thinking to drive results. Beyond my professional endeavors, I am deeply invested in the intersection of music, art, fashion, and sports, which all play a crucial role in the Sneakerness convention.Feel free to reach out if you’re interested in networking, collaborating, or discussing the latest trends in the sneaker world. I am always open to new opportunities and connections with fellow enthusiasts and professionals and offer my help to brands and organizations on a freelance basis.