Matthis Pluska Email & Phone Number

France

Paris, Île-De-France, France

San Francisco, California, United States

The core of my work was to deeply understand our customers' needs, guiding the development of sales-enabling content that promoted the demand, adoption, and success of Meta's technologies, products, and services to generate revenue.My achievements include:- Project management leadership for 60+ product launches.- Collaborated with cross-functional teams to develop comprehensive sales enablement marketing materials for sales agents and over 8 million small business advertisers on platforms like Facebook, Instagram, and WhatsApp.- Utilization of my multicultural expertise to tailor commercial activations for different markets, including translating over 100 content pieces into four languages, enhancing cost and time efficiency by 22%.- Overhaul of the Content Management System (CMS) processes, boosting coding efficiency for product launches, managing more than 500 objects in the CMS, and optimizing tools for higher efficiency.- Presented strategies at a Meta Performance Summit, reaching 27,000 attendees and leaving a positive impact. - Spearheaded weekly wellness initiatives that benefited 70K+ Metamates, led DEI activities for offsite, and more.- Created 75+ pieces of sales enablement and customer-facing resources, including landing pages, localized webinars, Reels/educational videos, objection handling collateral, how-to guides, success stories, and more.- Organized central sales enablement repository and ideated efficiencies to save sales time, drive productivity, and increase engagement rates.- Developed comprehensive training decks and instructional videos, and conducted training sessions for team leads worldwide, enhancing global operational standards and leadership capabilities.

San Francisco, California, United States

- Part of the Global Business Marketing under Sales Enablement focusing on content strategy and content marketing for Meta's advertisers to help them unlock business growth via sales programs- Drafted and published sales enablement content and communications for 5 revenue sales programs - Supported analytics and measurement efforts during quarterly reporting cycles and provide monthly reporting- Collaborated in close partnership with cross-functional teams (including BizLearn, Marketing Science, Business Product, Design, Web Development, and Eng, etc)- Led projects, and ensured no details fell through the cracks when it came to timing and stakeholder involvement- Translated tough, complex products or policies to simple, compelling prose for enjoyable and digestible marketing collateral- Wrote at regional, market, and global levels for various audiences and needs

San Francisco Bay Area

- Developed and executed comprehensive communications strategies for seven diverse accounts spanning mobility, AI, medtech, and healthtech industries, across D2C, B2B, and B2C markets, driving targeted brand engagement.- Collaborated closely with stakeholders to ideate and implement dynamic marketing campaigns, focusing on strategic brand development, awareness, and management, enhancing client visibility and market position.- Leveraged advanced analytics to assess marketing data, ROI, and KPIs; managed and optimized paid social media campaigns and advertisements, resulting in measurable performance improvements and detailed quarterly performance reports.- Secured high-impact media placements in leading technology and business publications (e.g., TechCrunch, HIT Consultant, MedCity News) through effective outreach to analysts and media, significantly elevating client profiles. Increased various brand awareness by a median of 17%.- Crafted compelling written content, including PR plans, press releases, media FAQs, social media posts, and bylined articles, and coordinated submissions for prestigious conferences and awards, sharpening brand messaging.- Led media training sessions and prepared comprehensive briefings for C-level executives, enhancing their public presence and media engagement strategies.- Conducted thorough industry research on trends, news, and events within the biotech, enterprise, and ad tech sectors, delivering actionable insights to clients and strengthening market intelligence.- Cultivated and maintained strategic press relationships, ensuring consistent and favorable coverage for client announcements and milestones, reinforcing brand narratives.

São Paulo Area, Brazil

- Ideated a learning series, including webinars and social meetups.- Conducted market and competitor research, utilizing insights to inform marketing strategies and improve competitive positioning on social media.- Created standardized internal documents to track and report on KPIs, improving internal communications and project management efficiency, and delivering monthly reports to senior leaders.- Streamlined internal communication, improving team alignment and project tracking efficiency by 25%.- Ideated strategies to enhance brand recognition and increase contract renewal across traditional and digital media platforms.- Devoped a Business English Mindset class for professionals, blending cultural awareness, communication strategies and language nuances, boosting learner confidence in international business meetings by 31%.

Menlo Park, California

- Monitored and published content in foreign languages for international markets.- Worked in a global PDI team of over twenty people.- Sought other project opportunities from surrounding managers when my team's work slowed down (Portuguese, English, French, Spanish).

Sacramento, Ca

- Secured 7 event sponsors, enhancing overall funding and partnership opportunities.guest experience.- Led a team of 10 interns, guiding project execution and professional development.- Engaged 50 top Bay Area bloggers, 50 influencers, and 60 media contacts for the SACFW event, significantly increasing event visibility.- Expanded media contact list by 40%, strengthening press relations and coverage.-Produced various online content, including media announcements and press kits, resulting in a 43% uptick in engagement.- Managed digital marketing calendars, optimizing the distribution of PR and marketing materials.- Orchestrated logistics for photoshoots and events, collaborating with photographers, vendors, and talent recruiters.- Supervised key activities including photoshoots and press interviews, ensuring adherence to strict schedules.- Administered inventory and distribution of VIP gift bags for over 1,000 event attendees, enhancing - Designed and executed promotional materials and email campaigns for seasonal events, driving - audience engagement.- Coordinated seasonal events from venue selection to stakeholder communication, ensuring memorable and branded experiences.

Palo Alto, Ca

- Delegated appointments/meetings with customers, contractors, managers -Coordinated and planed meetings, socials, travel events through Google calendar, Excel, Word -Model compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity - Processed invoices- Responsible for taking meeting minutes for CEO and management team - Expense reports and travel booking - Maintained on-going reports or databases, update and organize shared drives/files

-Deliver and optimize PR materials-Ensure that messages are supportive of and consistent with marketing strategies-Deliver timely email campaigns-Coordinate flow and disseminate information according to plan/strategy-Promote products, services, clients through appropriate marketing-Publish press releases, media relations content, corporate newsletter content, social media content, research media coverage and industry trends-Conduct extensive media outreach

El Segundo, Ca

-Event planning and logistical work-Assist brand ambassador manager and social media team in building and presenting social media strategy for various channels -Daily use of Cision and other moderating websites-Press coverage tracking-Actively track social media analytics-Send shoe pulls to magazines-Maintain organization in sample closet-Monthly reports and recaps-Media outreach and coordination-Contributing to pitch and partnership ideas-Building and researching new media contacts and lists-Research and maintain a master calendar of on-going awards, conferences and applicable events, event support; including building guest lists and working on-site-Assist in building communications collateral, such as one-sheets and media briefing documents

Los Angeles, California

-Create brand image for the services through new style innovations, manage relationships with vendor partners-Bring innovative product to market and to build strategic marketing, digital and in-store launch plans under aggressive timelines-Drive new categories based on trend analysis through social media exposure and in-store merchandising distortion, to increase market share in key areas, identify unique business -Select items to appear in fashion magazines/media, photoshoots-Advise on photographic approaches and the selection of locations, props, clothing, models-Maintain amicable liaisons with fashion designers, retailers, media, models/model agencies, photographers-Provide assistance to upper staff and aid in handling client's complaints/comments-Solve issues in a friendly and responsible manner

Greater Los Angeles Area

-Showroom experience with clients-Write official company documents, blog posts-Aid customers in showroom-Provide assistance for customer service via email and telephone-Schedule photo shoots-Editorial press clippings/message send outs-Steam clothing for photo shoots-Website uploading-Accessory shopping in downtown LA-Create product descriptions-Facilitate social media activity via Pinterest, Yelp, FashionGo, experience with Quickbook Pro; -Create pricing estimates, invoices-Predict popularity of future styles-Utilize multilingual abilities with customers globally, improve customer-management relations

Los Altos, Ca

-Monitor social networks and blogs-Generate online sales for new/current clients-Expand online brand-Follow up bloggers’ product postings-Improve customer engagement online by 208%-Write articles/reviews about fashion, trends, beauty-Insure friendly user activity and generate discussions on website-Improved diversity and global user activity by 45% -Evaluate website content (which pictures to get most feedback, post inquisitive/engaging questions to public)-Manage all social media aspects via Tumblr, Pinterest, Twitter, Facebook, the site Oh! That’s You, -Launch promotional line-Single-handedly market brand across Bay Area on college campuses

Bachelor'S Degree, Mass Communication/Media Studies, Creative Writing, Professional Writing

Activities and Societies: Elite Dance CompanyUC Davis Boxing Team UC Davis Fashions Student Association UC Davis Portuguese Club UC Davis.

High School

(ROCK- Reach.Out.Care.Know) Peer Student Aid Club President (anti-suicide, peer support, community building) Fashion Club President.