I Co-Founded DEDLift Supplements with a vision to provide unparalleled value to sports nutrition consumers. By partnering with Amazon as one of their exclusive brands, we have been able to create top tier products and bring them to market at competitive price points. We formulate our products for hardcore athletes, fitness newbies, and everyone in between.

Responsible for vision setting and execution of all Marketplace and eCommerce business strategies.- Day-to-day management of the Ecommerce business including Amazon, eBay, Abe Books, Alibris, and other emerging marketplaces.- Full P&L resposibility for each Ecommerce business unit.- Develop and manage digital marketing campaigns, PPC and paid search, and affiliate marketing.

Responsible for the strategy and day-to-day management of online marketplaceeCommerce for Nebraska Book Company. Managing business on existing marketplaces andevaluating opportunities and integrations with new marketplaces and non-traditional sources. Primary responsibilities:- Day-to-day management of marketplace performance including Amazon, eBay, Abe Books, Alibris, and others.- Responsible for inbound sourcing of units from the marketplaces as well as the outbound selling of units on the marketplaces.- Supervised a team of Sourcing Coordinators to meet sourcing goals.- Full P&L responsibility for the marketplace business unit.- Forecasting and managing inventory positions.

Responsible for driving and growing sales across online marketplaces including:Amazon.comJet.comEbay.comWalmart.com (Marketplace)• Develop and execute strategies to drive and grow online marketplace sales, including creating a desired development path of technical solutions and new business processes to deliver increased revenue at a lower operating expense.• Provide vision, strategy, and leadership and enable the team to achieve channel goals.• Identify, report, and act on key metrics that drive the channel.• Identify opportunities to expand to new marketplaces.• Partner with merchandising group to optimize product assortment and pricing.• Partner with Technology and Product Management group to maintain, build, and enhance marketplace technology.• Identify and tackle inventory gaps, competitive risks, and growth opportunities.

Responsible for leading and administering the company’s market development activities, programs, and overall strategic initiatives, including but not limited to, planning, budgeting, product offerings, and strategic partnerships. Accountable for growing and expanding the Northern California market. Execute detailed market development strategies, in accordance with the organization’s short and long term objectives.·Establish and develop retail business in assigned territories and markets.· Support retail locations with product training and Cellucor Super Sale Events.· Coordinate a heavy sample initiative.· Organize and execute market specific presentations.· Regularly schedule and contribute to field calls.· Oversee efficient deployment of discretionary marketing funds.· Coordinate local sales and networking events.· Culture relationships both at the retail and distribution levels.· Recruit, train, and manage sales personnel.· Conduct regular review and assessment of territory through ongoing analysis and evaluation of markets and distribution channels.