Voice & Reason is a creative agency built to unify the voice of your brandWe have extensive expertise in developing sophisticated marketing materials – beginning with naming and visual identities, and extending outward to all channels including advertising, print, web, social, assisted voice, and more. The strategic brands we build possess a core of purpose, attitude, and voice, derived form a deep understanding of your audiences and the contexts through which they interact with your brand. We work closely with our clients to create communications that truly engage, which work together across channels, and which turn prospects into clients and clients into fans.

As Creative Services Director, I steward our clients through the process of creating high-performing websites backed by enterprise-grade marketing technologies. My responsibilities at SymSoft include:* Lead the creative and strategy process by managing all aspects of the design delivery program from concept to execution.* Mentor, develop, and grow an exceptional UX team* Ensure work across the entire agency meets our clients' KPIs and brand goals.* Work across all teams both within the agency and within the client's organization to bring transformative ideas to the table* Ensure deliverables meet time, scope, and budget parameters

Following the Rightpoint acquisition of Agency Oasis, my role as Creative Director grew in scale to cover both regional and national responsibilities. I worked with the western region team to support new business development and delivery of solutions including all aspects of digital strategy and user experience design.

IN THE SPOTLIGHT...• Top creative position within a 100+ person independent digital agency• Responsible for the user experience design process and its derivative work products• Evangelize good design both within the agency and externally• Elevate the standard for creative excellence• Establish genuine, collaborative partnerships with client stakeholders• Listen actively without ego or righteousness• Thoughtfully act as steward of client's brands...BEHIND THE SCENES...• Account for creative performance in reporting to ownership• Identify and discuss project risk, mitigate• Conduct reviews, mentor, and assume responsibility for career growth for all individuals on the team• Forecast resource demands• Establish and refine internal processes...AND LATE AT NIGHT• Travel wherever, whenever to be there for a morning presentation• Crunch the numbers of billable efficiency and team utilization• Craft proposal language* Buy pizzas and roll up the sleeves when a team struggles

• Grew organization from 2-person inception to internationally recognized agency with full time staff of 15 and revenues approaching 2MM• Led new business pitches and agency promotion activities• Grew secondary market in Chicago region through brand/service awareness to include 5 concurrent large scale projects within first 6 months.• Recruited and retained top-tier staff of designers, project managers, and developers• Embraced new media technologies to maintain competitive advantage and provide outstanding value to clients• Positioned agency as a recognized service leader in A/E/C (architecture / engineering / construction) practice group through speaking engagements and leadership of accounts•Shared ownership of client accounts, providing creative strategy and brand stewardship to companies including California Association of Realtors, MarketTools, SuccessFactors, LVMH (Louis Vuitton Moet Hennessy), Tibco, and Stanford University