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Versatile executive with decades of experience in marketing and content production. As Director of Content & Marketing, brings a broad skill set in cross-channel marketing strategy, business development, client relations, team leadership, and digital campaign creation. Known for a strategic mindset and a commitment to excellence, has led multi-million-dollar marketing initiatives and launched successful products for both B2B and B2C audiences. Proven ability to manage accounts and drive social media strategy, playing a pivotal role in business growth and partnerships. Expertise includes managing multi-million-dollar advertising budgets and revitalizing brand campaigns for high-profile clients, while developing large-scale advertising strategies that deliver measurable revenue growth across TV, radio, digital, and social media platforms.
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Head Of Content MarketingGuidepostsKnoxville, Tn, Us -
Director Of Content & MarketingPitchwire Mar 2021 - PresentKnoxville, Tennessee Area- Spearheaded business development and cultivated strong partnerships with industry-leading clients such as C Spire Wireless, The Tombras Group, Designsensory, Bayer Pharmaceutical, and Warner Brothers Discovery.- Led and executed comprehensive digital marketing campaigns, encompassing video production, podcasting, and narrative storytelling.- Optimized marketing strategies by leveraging Google Analytics and SAAS integrations to drive significant ROI.- Successfully launched and managed B2B marketing initiatives, resulting in increased brand awareness and lead generation.- Oversaw marketing budgets and ad buys, ensuring maximum impact and efficient resource allocation. -
Head Of AudioPitchwire Mar 2018 - Mar 2021Knoxville, Tennessee, United States- Creative Leadership: Spearheaded the creation and management of a diverse production music library comprising over 200 bespoke tracks, catering to a wide range of media needs.- Strategic Partnerships: Collaborated with renowned agencies like Tombras and Designsensory to craft impactful radio campaigns, delivering high-quality audio solutions.- Custom Sound Design: Provided tailored music solutions for TV, film, and podcast productions, enhancing storytelling and audience engagement.- Team Management: Led and mentored a team of talented audio professionals, fostering a collaborative and innovative work environment.- Technical Proficiency: Utilized advanced audio production techniques and tools to ensure exceptional sound quality and timely delivery.-Business Development: Contributed to business growth by identifying new opportunities and building strong client relationships. -
Co-FounderPitchwire Mar 2014 - Mar 2019Knoxville, Tennessee, United States- Co-founded Pitchwire, a dynamic media company focused on creating innovative and engaging content.- Played a pivotal role in shaping the company's vision, mission, and strategic direction. -
Creative Services5 Alarm Music Sep 2023 - Oct 2024Los Angeles County, California, United States- Developed marketing content and strategy for the 5 Alarm library and partner catalogs.- Curated music for clients in music supervision, production houses, films, game development, and podcasting.- Represent the company at industry events such as the Production Music Conference.- Produced and composed for 5 Alarm custom music projects and albums for partners and the internal catalog.- Drove acquisition of new catalogs and creation of new internal albums. -
Senior Account ManagerDesignsensory Aug 2014 - Feb 2018Knoxville, Tennessee Area- Managed a portfolio of diverse clients, including our largest financial account.- Oversaw various aspects of account management, such as invoicing, contracting, and project timelines.- Coordinated with internal teams to ensure timely and high-quality project delivery.- Represented the agency at industry events and conferences, fostering strong client relationships.- Collaborated with vendors to optimize project efficiency and cost-effectiveness. -
Business Development ExecutiveDesignsensory Aug 2012 - Aug 2014Knoxville, Tennessee, United States- Revitalized the internal business development process, leading to significant revenue growth.- Conceptualized and executed successful media relations campaigns, generating significant media coverage for clients.- Developed compelling presentations and delivered persuasive pitches to potential clients.- Identified and pursued new business opportunities, expanding the client base.- Utilized strategic thinking and strong communication skills to drive business growth. -
Senior Strategist, Social Media & Public RelationsArea203 May 2011 - Aug 2012Chattanooga, Tennessee- Team Leadership: Led a team of eight strategists and editors, fostering a collaborative and high-performing environment.- Media Relations: Created and distributed press releases to maximize clients' visibility and reach.- Strategic Planning: Developed comprehensive marketing strategies and branded content, leveraging digital footprint audits to resonate with target audiences.- Performance Reporting: Provided monthly reports to clients, offering clear overviews of their digital performance and the impact of our strategies.- Business Development: Contributed to business development efforts by crafting proposals and delivering engaging presentations to secure new opportunities.- Cross-Functional Collaboration: Collaborated with other channels to align social media and PR strategies for a cohesive online presence.- Results-Driven: Led impactful campaigns and delivered measurable results, contributing to the growth and success of the agency and its clients.
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Account Executive, Social MediaThe Tombras Group Jan 2011 - May 2011Knoxville, Tennessee- Client Relationship Management: Collaborated closely with clients and internal teams to understand and meet client expectations.- Strategic Planning: Developed comprehensive digital strategies, providing valuable insights and recommendations to align with clients' goals.- Presentation Development: Created impactful presentations for both internal and external audiences, effectively communicating strategic visions and execution plans.- Team Collaboration: Led staff presentations and actively participated in brainstorming sessions, fostering a creative and innovative team environment.- Business Development: Contributed to new business pitches by showcasing the value of the agency's services and persuading potential clients. -
Social Media CoordinatorKnox Ivi Oct 2009 - Jan 2011Knoxville, Tennessee- Content Creation: Designed, developed, and managed the company blog, creating engaging content to showcase the brand's expertise.- Social Media Management: Oversaw the design and management of all social media assets, maximizing reach and engagement through strategic planning and execution.- Visual Content Creation: Served as a studio photographer, capturing high-quality images to promote the company's products and services.- Video Production and Hosting: Created and hosted the "Social Media Minute," a weekly online show providing industry insights and tips.- Media Relations: Functioned as a media contact, handling media inquiries and coordinating media appearances. -
Bar Manager | Cafe Manager | Floor Manager | Special EventsThe Square Room Aug 2007 - Mar 2009Knoxville, Tennessee Area- Operations Management: Managed day-to-day operations of the cafe, bar, and restaurant, ensuring efficient service delivery and high-quality standards.- Event Planning and Execution: Coordinated and hosted a variety of special events, including private parties and corporate gatherings, exceeding client expectations.- Entertainment Booking: Collaborated with clients to select and schedule talented performers, enhancing the entertainment experience for patrons.- Marketing and Promotions: Leveraged social media platforms and promotional activities to increase event attendance and brand awareness.- Customer Service: Fostered strong customer relationships through exceptional service and attention to detail.
Matthew Honkonen Skills
Matthew Honkonen Education Details
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English Literature
Frequently Asked Questions about Matthew Honkonen
What company does Matthew Honkonen work for?
Matthew Honkonen works for Guideposts
What is Matthew Honkonen's role at the current company?
Matthew Honkonen's current role is Head of Content Marketing.
What is Matthew Honkonen's email address?
Matthew Honkonen's email address is mh****@****ras.com
What is Matthew Honkonen's direct phone number?
Matthew Honkonen's direct phone number is +142380*****
What schools did Matthew Honkonen attend?
Matthew Honkonen attended University Of Tennessee, Knoxville.
What are some of Matthew Honkonen's interests?
Matthew Honkonen has interest in Social Media Connections, Networking.
What skills is Matthew Honkonen known for?
Matthew Honkonen has skills like Digital Strategy, Social Media, Digital Marketing, Copywriting, Blogging, Marketing Strategy, Social Media Marketing, Public Relations, Advertising, Online Advertising, Integrated Marketing, Digital Media.
Who are Matthew Honkonen's colleagues?
Matthew Honkonen's colleagues are Mike Agentis, Parker Dodson, Christina Connally Honkonen, Apr.
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