Recruited to transform data and analytics capabilities to accelerate a new and fast-growing subscription software business built on top of an industry leading hardware business for this acquisition by Blackstone Private Equity.

Creatively combined Big Data, artificial intelligence and machine learning (AIML), advanced strategic analytics, and consumer research to thoroughly inform and continually improve critical, top-level business decisions. While doing so, I led strategy, execution, and organizational design for 300+ employees.DELIVERED RESULTS:► By driving a profound business transformation and restructuring teams, I architected the team’s growth from 20employees to 400+, and generated $10B in CLV. I designed, strategized, and scaled this upstart organization, which grew 10X in 10 years.► By building the Decision Optimization Platform from scratch, I optimized inbound/outbound customer interactions. This improved the $100M+ profit/annum customer lifetime value (CLV) for sales, marketing, and engagement.► Through the establishment of the Data Science division, I delivered $100M+ in profit. I built the organization from 30 employees who applied AIML to produce and maintain 400+ predictive models that radically enhanced business decisions.► I saved an estimated $8B by introducing a video content evaluation tool, which predicts specific customers most likely to cancel service upon video channel removal. I placed executives in positions of strength in negotiating cost of content with each network.► I invented a new approach that enabled the creation/evaluation of 9K segmentation solutions. To do so, I devised a new segmentation strategy that incorporates 3 different lines of business (LOBs) with meaningful differences across attitudes, behaviors, and demographics.► By building a transparent and engaging culture focused on collaboration, innovation, and impact, I motivated 300+ employees. I crafted a clear and compelling vision, and kept teams focused by eliminating distractions and showing how each role fit into the broader mission. I also provided sound change management, inspiring employees to embrace AI.Promoted from Vice President 2, Data Science in 2018.

Effectively serving as the COO of AT&T AdWorks, I oversaw product strategy, development, engineering, client delivery, operations, and business development. I significantly improved the efficiency of advertisers’ reach and engagement across mobile, online, and television outlets. While doing so, I chaired the Data Council for Interactive Advertising Bureau (IAB). I also managed teams of up to 120+ employees and budgets of up to $100M.DELIVERED RESULTS:► By applying AT&T’s 100M+ subscriber data to third-party, remnant ad inventory, I enabled highly targeted advertising across TV, digital, and mobile platforms, resulting in a new $250M+ revenue stream. ► I gave AT&T a competitive advantage by pioneering Big Data and AIML capabilities. I created a cross-screen view that showed overlaps between TV/Internet/mobile consumers to optimize reach and engagement for Madison Avenue agencies and advertisers.► Uncovering 4B monthly online signals for building behavioral profiles, I capitalized on latent data from corporate ads that captured browsing behavior. I used cookies to track activities of customers and prospects.► In order to predict interests and post-ad exposure actions, I created a privacy-friendly approach to utilize historical location data.Promoted from AVP, Sales Operations and Development in 2011.

Personally requested by AT&T Advertising’s President to build a SWOT team that identified drivers of churn and business success, I enabled transparency, defined priorities, and created the framework the business used as part of its ongoing business reviews.

Launched and managed AT&T’s mobile advertising business at the dawn of mobile advertising (pre-iPhone). In doing so, I was awarded a patent for a mediation router solution that maximized mobile ad revenue by sourcing sales from multiple ad networks.

Leading a seminal strategy project, I articulated how AT&T could build a multi-faceted, billion-dollar advertising business. I played a key leadership role negotiating billion-dollar vendor contracts, including the strategic alliance between AT&T and Yahoo.

By evaluating market dynamics, profit pools, and the business case, I supported BellSouth’s entry into the video market.

Team Oversight: 10 FTEs | Budget: $10M+Created and enhanced clients’ marketing strategies, including segmentation, positioning, product development, marketing spend, customer relationship management (CRM), and advertising performance. DELIVERED RESULTS:► After identifying a gap and opportunity in the company’s software suite, I performed customer segmentation and conducted a survey that uncovered an unmet need in the marketplace. This prompted the introduction of a new consumer software offering.► I formulated a positioning strategy for a leading cable company to guide product development, customer relationship management, and advertising.

Drove continuous improvement while steering strategic projects for a wide range of clients but primarily in technology and travel. I was the first employee to receive the annual client service award twice for providing superior service and making profound client impacts.DELIVERED RESULTS:► By identifying and negotiating new strategic partnerships, I generated an incremental $150M+ for a major airline’s rewards program. ► I devised a licensing strategy for a leading software company that resolved conflicts of interest and turned weakness into strength.► By revising the sales cycle and incentive plans, I radically reduced sales costs for a medical technology business. ► I launched an incumbent-led joint venture (JV) in a $4.6B B2B market, creating an online market exchange by defining product requirements, building the product roadmap, and recruiting initial customers.► I analyzed future trends of wireless technologies, devices, and capabilities to identify trends that could build competitive advantage for internal processes and customer offerings for a major domestic airline.► I developed and implemented process improvement initiatives with cross-functional teams yielding 20% cost savings for a high tech equipment manufacturer. Promoted from Consultant in 2002.

Created and enhanced clients’ marketing strategies, including segmentation, positioning, product development, marketing spend, customer relationship management (CRM), and advertising performance. After being the most quickly promoted from Associate through to VP level in the Copernicus history, I relocated to Brazil to open the company’s first international office and manage its largest account. DELIVERED RESULTS:► I created tactical marketing playbooks for a Brazilian beer company, leveraging the local market position of its two major brands to increase the overall market penetration of the company.► Using bleeding-edge techniques, I built multiple segmentation, targeting, positioning, and messaging strategies for diverse companies. Promoted from Associate, Manager, and Director each year.