Marketing Manager
Brooklyn Park, Mn
∙ Define content marketing strategy, creative deliverables, and manage 3-year marketing calendar. ∙ Coordinate, direct, and produce all in-house and on-location video and photo shoots. ∙ Develop and execute marketing, advertising, and promotional initiatives, including print, social media content, digital marketing, email, web, and broadcast assets (Adobe CC, Hootsuite, Sprout Social, MailChimp, Wordpress, Final Cut X, Etc).∙ Evaluate, optimize and provide ongoing visibilty on spending and performance of social, search engine, and remarketing efforts, using relevant social and web analytics tools.∙ Drive sales through implementation of influencer marketing, incentive programs, sales promotions, and customer loyalty.∙ Grow customer base through social media posts and responses, e-newsletters, email marketing, lead capturing, domestic and international partnerships, and event promotions.∙ Negotiate, hire, and build relationships amongst all external creative resources including photographers, graphic designers, editors, voice-over talent, modeling talent, wardrobe, royalty licensing, shoot locations, and more.∙ Build and foster lasting relationships across all internal departments, domestic dealer network, industry influencers, global facility partners, third party vendors, and international distributors.