Managed go-to-market strategy, product communications and training program for political technology team. Stakeholders included the presidential campaign, congressional campaigns, state and local parties, and technology partners. • Planned and executed strategy to drive awareness and adoption of new and existing data products.• Developed and managed communications to hundreds of users, stakeholders and partners.• Highlighted Tech Team accomplishments through press releases and other external-facing channels.• Managed team effort to improve onboarding, training and documentation.

Developed and executed product marketing strategy for personal finance software with over 2 million customers.• Launched new and managed existing products across full product lifecycle with a focus on customer awareness, adoption and satisfaction.• Managed positioning, messaging, and go-to-market plans across multi-channel campaigns including email, website content, social media, promotions, videos, and press releases.• Identified, monitored and tested KPIs with a focus on customer pain points, solutions, benefits and value.• Served as primary point-of-contact for cross-team collaboration between marketing and product teams.

Lead product marketing for professional employer organization with more $1.6B in payroll for clients with approximately 45,000 employees.• Created and updated key value propositions, positioning and messaging for integrated product and industry campaigns, including website, landing pages, datasheets, and other sales and marketing tools. • Designed and managed client feedback and utilization survey that measured time and cost savings through product adoption and usage among different segments.• Developed client case studies for use in sales and marketing efforts.• Established and lead cross-functional win/loss review to provide insight into sales and marketing process.

Developed and executed consumer and business deposit product strategy for bank with $7 billion in assets and more than 40 branches across the state of Hawaii.• Provided product messaging and positioning for sales and marketing campaigns and promotions.• Developed and managed campaigns and promotions focused on expanding customer relationships.• Identified, researched and executed product campaigns based on market and competitive analysis.• Managed product documentation and served as internal point of contact for deposit products. • Recommended product and campaign improvements based on performance analysis.

Created and executed go-to-market strategy for financial technology software and digital lending platform within the mortgage banking industry.• Increased product awareness and adoption through digital campaigns, events, social media, promotions, webinars, videos, presentations and website content, sales tools and marketing collateral.• Trained internal and partner sales teams teams on product messaging, positioning and value propositions.• Trained customers on value of new product launches, features and enhancements.• Collaborated with partners to ensure alignment on joint customer objectives and go-to-market plans.• Established goals and metrics to measure product marketing impact on revenue and utilization.• Leveraged Salesforce CRM, Eloqua and Tableau as part of customer segmentation.

Helped develop and launch technology partner program for life sciences CRM and content management cloud based solutions. Managed global technology partners throughout program lifecycle. • Conducted due diligence and recommended prospective partners based on strategic value to Veeva and joint customers. • Guided partners through onboarding process, including contract negotiations, program benefits and requirements.• Developed positioning, value propositions, and content for sales enablement and marketing tools.• Educated customers, partners and internal teams through training, webinars, events, and campaigns. • Promoted partnerships and customer milestones through event sponsorships and joint press releases• Served as primary contact between partners and internal stakeholders including product management, sales, marketing, service/support, and legal.• Developed customer, partner and internal surveys to track program success and recommend improvements.

Managed product marketing strategy and execution for enterprise flight optimization product portfolio.• Developed and communicated go-to-market plans, competitive positioning, value propositions and sales tools for product launches• Represented flight planning product portfolio at industry and corporate events.• Created sales readiness materials including presentations, web content, fact sheets, FAQs, demo scripts and videos for use during training, events, campaigns, promotions, webinars, and other customer engagements.• Directed and advised customer segmentation, market analysis and competitive intelligence projects to better understand customer requirements, global market trends and business environment.• Developed win/loss and top 100 customer feedback programs to help drive business growth strategy.• Supported product enablement strategy, including business needs analysis and segmentation for over 600 airline customers.• Lead cross-functional team responsible for reporting and communicating product status throughout lifecycle, and served as key participant in developing product lifecycle management process. • Leveraged Salesforce.com and multiple internal and third-party tools, market data sources, reports and dashboards to determine and track success metrics.

Directed market research and business analytics effort for geospatial data and solutions company. Provided insight and recommendations that helped drive multi-channel sales and marketing strategy. • Managed marketing analytics group that improved operations through measurable market intelligence.• Created sales and marketing reports and dashboards that shortened sales cycle and increased efficiency using Salesforce.com and marketing automation software.• Lead marketing automation transition project (Silverpop – Engage B2B to Marketo).• Developed and managed lead score and ranking reports for 28,000 records using Salesforce.• Measured lead generation from tradeshows, webinars, email blasts and advertisements.• Reported and advised on web analytics, search engine optimization (SEO), web site visits and traffic sources using Google Analytics and Google AdWords.

Developed market segmentation process incorporating primary and secondary research methods that helped increase sales 150% in relevant markets.• Advised executives and other key stakeholders on strategic sales approach based on market, competitive and customer analysis.• Designed sales and marketing tools including surveys, competitive analyses, market landscapes, buyer personas and value propositions.• Created an internal weekly newsletter to inform sales, marketing and product management on latest industry trends and developments.• Developed and administered market research database through SharePoint.• Reviewed and edited web site and marketing collateral content.• Interviewed and trained new employees and interns.

Primary market analyst responsible for tracking more than 88 million square feet of commercial real estate space throughout the Denver area.• Researched and wrote quarterly market report distributed to clients nationwide that included key statistics, narratives, trends, and forecasts. • Provided integral business operations support including competitive analysis, industry trends, presentations, and marketing materials.• Participated in marketing and business strategy meetings and conference calls with clients.• Wrote news articles published in commercial real estate journals.• Developed new methods to track and forecast revenue and new business prospects.

Senior-level research analyst for largest provider of commercial real estate data in the world.• Managed database portfolio of 568 real estate companies, 3,098 buildings, and over 1,000 active listings.• Conducted market research and collected data while improving client relationships with hundreds of commercial real estate professionals.• Edited and approved news stories published on company website and distributed to clients.• Supervised quarterly report of Denver market statistics for client newsletter.• Selected as one of the analysts responsible for training employees on new research methods after company revamped its CRM database.