Building and scaling the company from a team of 5 to 30. As COO, I manage daily operations, optimize processes, and oversee financial performance. As Interim CMO, I lead our marketing efforts, driving strategies that expanded our reach to over 50 countries, serving hundreds of thousands of customers. Precision, results-oriented approach and data-driven decision-making have been key to Freename's rapid growth and success in the blockchain and Web3 sectors.

I co-founded and serve as the Managing Partner at PXR Italy, a leading boutique marketing consulting firm specializing in Marketing Strategy, Market Research, and Branding & Community Development. We cater to clients in Consulting, Banking & Finance, the Consumer Market, and the Crypto & Web3.0 Ecosystem. Our main clients include corporates, consulting firms, venture capitals, investment funds, startups, and scale-ups.Achievements:- PXR Italy has become the leading Market Research Agency for SMEs in Italy.- Increased client base by 50% year-over-year through targeted marketing and personalized services.- Boosted client retention rates to 85% by delivering data-driven insights and actionable strategies.- Achieved a 40% improvement in campaign effectiveness for clients by utilizing our unique Computational Neuroaesthetics protocol.In 2019, we pioneered the discipline of Computational Neuroaesthetics, developing a protocol aimed at creating customized aesthetic marketing content tailored to users' personality traits. At PXR Italy, our data-driven approach and innovative strategies ensure our clients achieve their marketing goals and grow their businesses effectively.

As the Marketing Manager at Adecco, I led marketing efforts for our highest revenue client, Amazon. Working closely with Amazon's team, I developed and executed strategic marketing campaigns to meet their recruitment and staffing needs, significantly boosting engagement and lead generation.- Developed and executed marketing campaigns to support Amazon's needs.- Managed end-to-end marketing projects, ensuring timely delivery and budget adherence.- Increased leads by 30% through targeted marketing initiatives.- Improved campaign ROI by 75% via optimized ad spend and strategic channel selection.- Achieved a 40% increase in engagement rates on digital platforms through tailored content and effective messaging.- Enhanced brand visibility and lead reach by 20% through innovative marketing strategies and partnerships.- Successfully met Amazon's staffing targets, contributing to a 15% growth in revenue for Adecco from Amazon's account.

In my role as Marketing Coordinator, I led and coordinated various aspects of digital marketing campaigns. Key responsibilities included:- Project management for digital campaigns with creative and media agencies (Design, Advertising, Email Marketing, Internal/External Communication, Events, Social Communication, SEO/SEM).- Conducting initial briefs with internal/external clients to set goals and align campaigns.- Developing content strategies for digital sales and defining media mixes.- Analyzing KPIs and data to evaluate campaign performance using tools like Google Analytics, Social Analytics, and Salesforce MC Analytics.- Developing consumer journeys within Salesforce Marketing Cloud based on users' behavioral triggers and digital touchpoint analysis.This comprehensive approach ensured effective campaign execution and optimized customer engagement.

I was responsible for optimizing operational processes and improving efficiency across multiple departments. I analyzed data to identify trends and implemented strategies that enhanced workflow, reduced costs, and increased productivity. By collaborating with cross-functional teams, I developed and executed operational plans that supported the company's overall goals, contributing to a 15% increase in operational efficiency for in-store merchandise sales. My work ensured streamlined operations, improved inventory management, and enhanced customer satisfaction.

In my previous role as a Marketing Analyst, I was responsible for various key tasks: • Developed surveys to create a new soft skills inventory. • Conducted quantitative data analysis, including factor analysis and cluster analysis. • Created surveys to evaluate Jobiri customers’ satisfaction, purchase intentions, and other KPIs. • Compiled reports and delivered presentations to communicate findings and insights.This experience honed my analytical skills and deepened my understanding of market research methodologies.