Mattia Berardi Email & Phone Number

Zurich, Switzerland

Cham, Zug, Switzerland

- Lead a team of six professionals, including three Product Managers, one Product Developer, and two Industrial Designers.- Oversee the development of a comprehensive five-year roadmap for the category, aligning with Executive team growth objectives.- Direct the category's strategic positioning and commercial efforts, ensuring alignment with revenue goals and Specialized's brand heritage.- Efficiently deploy Product Management, Product Development, and Industrial Resources for relevant projects.- Approve critical milestones and project directions within the category.- Foster alignment with other categories on matters related to processes, operations, branding, and marketing.- Spearhead future advanced technology partnerships and developments for groundbreaking projects.- Conduct quarterly Executive Product Portfolio reviews, securing alignment and approval with the Executive team.- Collaborate on strategic initiatives with business and marketing functions to expand the category's market presence.- Partner with the Turbo System team to define category-specific requirements from an e-bike system perspective.- Manage new product release strategies and coordinate market alignment, supply chain, and other categories.- Ensure seamless communication among all stakeholders.- Maintain a Product Manager role on select projects.- Establish partnerships with the supply chain team at the category level to ensure timely market delivery and optimal inventory levels.

Switzerland

- Conducted ongoing market analysis and maintained connections with industry leaders to understand prevailing and future product trends.-Proactively identified and proposed innovative product developments and enhancements based on collected feedback and data analysis.-Collaborated closely with the Category Leader and fellow Product Managers to craft a comprehensive five-year roadmap, with a particular focus on the projects I led.- Took charge of developing detailed project briefs and technical charters for ground-up initiatives, ensuring seamless collaboration among cross-functional teams.- Led cross-functional project kick-off meetings, fostering alignment among team members, including Project Managers, Design Engineers, Industrial Designers, and Design Quality Engineers.- Held weekly project meetings to track progress, make data-driven decisions, and address all project aspects, ensuring timely milestones.- Authorized and approved key project targets such as weight, cost, and industrial design to maintain product quality and competitiveness.- Managed parts development outsourced to vendors through the Taiwan-based development team, ensuring project integrity and quality.- Oversaw specifications selection and maintained relationships with all relevant suppliers for the bike projects.- Spearheaded the creation of product lines, covering model levels, specifications, and color variations for product families.- Effectively communicated with markets regarding new product launches and related timelines, ensuring market readiness.- Collaborated with the marketing team to define product positioning and set marketing goals for new product introductions and seasonal campaigns for the relevant product families.- Established partnerships with the supply chain to guarantee on-time delivery and maintain optimal inventory levels as per market demands.

Park City - Utah

Collaborating with two dedicated teammates, we presented a compelling proposal to our Senior Management to establish an office in Utah, focusing on snow-related products. Our proposal included a meticulously crafted business plan, which received approval.Subsequently, we embarked on a remarkable journey, relocating to Utah and commencing the establishment of the Snow Office from the ground up, all while diligently fulfilling our ongoing responsibilities.Following our relocation, I assumed the role of Product Manager for the Goggles Line on top of the Helmets one, as we strategically redefined our roles and distributed our responsibilities among the three of us.

Ca 95066 Scotts Valley - Usa

Managing the Snow line for the the brand Giro in Vista Outdoor's brands' portfolio. Cross-Functional position including the following responsibilities:- Responsible for the P&L of the Snow Helmets product line, with specific focus on product margin, spending, and bottom line profitability.- Driving product direction with an awareness of market trends, recognizing opportunities, setting new trends. Building and constantly evolving 3 year plans defining sequenced products launches according to the brand's vision and market opportunities.- Communicating direction to R&D team with design briefs specifying delivery dates, calendar, and target price points and graphics.- Coordinating all development between R&D, graphics and manufacturing.- Being the hub of communication between Brand, Product Creation, Sales and Operations on all product line issues. Proactively communicating all pertinent information to each functional department so educated decisions are made.- Creating the line plan for Snow Helmets.- Identifying, assessing business potential and executing SMU strategies for the different markets in partnership with Sales. - Responsible for products in the Snow Helmets category to be accurately reflected in Go To Market strategic process and PLM (Product Line Management software database) from development through the life of the product. Communicating this information to all departments to ensure accurate and timely product launches.- Creating andConducting presentations for sales meetings, road shows, and other events with internal and external customers. Supporting product line launches at trade shows.- Creating and analyzing top-level forecasting documents with Operations team.- Applying multiple approaches to develop, lead and execute marketing initiatives to achieve business objectives and maintain a competitive advantage.- Working closely with external marketing partners and cross functional teams on the commercialization of products.

1180 Rolle

Running the Snow Business for BRG Sports'​ brand Giro in Europe (helmets and goggles). Position mainly articulated around three functions:Sales (60%):- Contact person for all EMEA Giro Snow distributors- Responsible for EU pricing - Tracking businesses by country on a monthly basis during the Snow season- Assessment of each market situation and inventory tracking at retail and at the distributors'- Negotiation of purchases volumes- Assessment of the viability of distributors special requests and coordination with the US HQ teams to realize them- KA management with the two most important chains in winter sports in the UK - Organization of the flow of the sales meeting- Working on daily requests from distributors, alignment of the EU sales strategies with the US HQProduct (30%):- Following and understanding the different trends in terms of product in the winter industry- Assessment of the differences across countries, identification of key threats and opportunities - Constant communication with distributors to gather feedback about strengths and weaknesses of our product line- Streamlining of all this information- Definition of the priorities in terms of running changes to bring to the current products lines, with the PM US HQ teams.- Definition of the strategic priorities for the future products lines together with the PM US HQ, and with the US Senior Management- After assessment, special requests from distributors coordination and realizationMarketing (10%):- Communication of marketing general plans and directions to distributors- Helping distributors in using marketing assets produced by the US HQ marketing team- Definition of appropriate MK schedule for Europe- Special requests handling and coordination

1180 Rolle

Supporting the EMEA sales team to run and grow BRG Sports action sports business in EMEA for the brands Giro, Bell, Blackburn and Easton Cycling.- Pricing- Budgeting- Forecasting- Go To Market - Sales meeting organization- Marketing - Products feedback gathering and streamlining- Other daily office tasks

Lausanne

Extracurricular activity while studying at UNIL.Working in the sponsoring department of HEE, and independent students'​ association organizing the Strategis Award (an entrepreneurship award rewarding the best Swiss start-up each year) and providing UNIL students with internships and jobs. Specific functions:- Funds seeking (annual budget: 100'000 CHF)- Public relations with our sponsors. Leveraging the partnerships and making sure to add value for both the sponsors and the HEE.- Strategis competion and award ceremony night organization.- Financing and organizing sporadic events and conferences.

Lausanne Und Umgebung, Schweiz

Strategy consultant while studying at UNIL.Helping Majamba, a start-up active in the internet and social media industry, to find the right way to tackle the market and operate a succesful launch.- Monthly meeting with the founders.- Direct input on the essence of the company.- Brainstorming to make a difference in the launch of the website.

Verbier

Summer job while studying in Geneva's and Lausanne's Colleges. All Summers between 2009 and 2011.Assistant to the instructor to teach the first steps of paragliding to beginners, and help them succeeding in the theortetical and practical exams to obtain the Federal License of Paragliding delivered by the OFAC.- Teaching beginners how to take off.- Assisting the instructor to radio guide them to the landing area.- Theory lessons to help them succeed in the federal theoretical exam of paragliding.

Sierre

Summer job while studying in high school, in Geneva's and in Lausanne's Colleges. All summers between 2005 and 2011.Dealing with up to 3000 participants for different wine contests: Pinot Noir World Championship, Swiss Wines Championship, Walliser Wines Championship ...- Reception of up to 3000 Wines from the participants. 3 bottles per participants.- Manual identification, labelling and storage in a comprehensive wine library in order to know exactly where each bottle is.- Organization of the order of the wines' running order the day before the contest in the cooled warehouse.- JIT transportation of each wine as the contest flows to maintain the perfect temperature for the tasting.

Verbier

Summer Job while studying in High School, Geneva's and Lausanne's Colleges. All summers between 2004 and 2011.Different jobs and tasks in different departments.

Master’S Degree, Business Administration And Management, General

Activities and Societies: HEC Espace Entreprise association: Sponsoring department. Strategis Award organization.Strategy and Marketing.

Bachelor’S Degree, International Relations

Bachelor's Degree combining: - Economics - Political Science - History - Law Major in Economics Minor in Political Science Bachelor paper.