The role involves supporting and developing the hobby store channel in the organized Pokémon play activities. Specifically, it includes supporting the existing Play! Pokémon store community, making it more efficient, and involving new elements in the organization and promotion of the brand.

I'm responsible for the specialized channel of the hobby market across Italy. This involves overseeing sales, with particular focus on the Pokémon Trading Card Game, as well as developing relationships and fostering the growth of the customers themselves.

Relativamente al progetto Hasbro Fan, supporto Hasbro nello sviluppo di relazioni, strategie e programmi all'interno del mercato Hobby sia per le funzioni Marketing che per quelle Sales.Lavoro a stretto contatto con i team intervenendo puntualmente su ogni dettaglio che possa portare beneficio all'azienda su temi quali Collectibles, Hobby e Kidult. Gli affianco per sviluppare specifiche strategie di acquisizione e/o fidelizzazione avvicinando sempre di più il brand Hasbro/Hasbro Fan al proprio pubblico e alle regole di questo mercato.

I'm supporting Lucca Crea to create a brand new environment in the laFeltrinelli store in Milan, Piazza Piemonte.We're building a new floor specifically dedicated to the game and pop culture in general. We're talking about Esports, boardgames, comics book, role games play and more.The space will be dedicated also to host taylormade events that will get benefit from the combination of two among the strongest experience in this market: Lucca Comics & Games and La Feltrinelli.

I supported Lucca Comics & Games to organize his own activity for 2020 and 2021. I collaborated to create, organize and manage the full Campfire activity: the project counted more than 120 hobby stores that participated all over the territory.

Per l'evento della Milan Games Week & Cartoomics ho gestito in autonomia una decina di partner dell'area Studios assicurandomi che spazi e attività si svolgessero come definito. Questo ha significato nelle settimane precedenti l'evento una continua comunicazione, da un lato, con la struttura Fiera e Campus Fandango Club e, dall'altro, con i clienti e le loro aspettative. Mentre nei giorni di fiera il presidio sul campo affinché qualsiasi tipo di contrattempo venisse gestito e risolto.Terminata poi la manifestazione ho provveduto a dare un'analisi di quanto riscontrato, evidenziando punti di forza e debolezza con suggerimenti in base alla mia expertise e ai feedback raccolti.

Responsible for the management of all the Italian (#326), Spanish (#160) and Portuguese (#30) independent-owned stores, for the brands Magic: the Gathering and Dungeons&Dragons.Implementation and development of Customer Care throughout the national territory for the entire channel trade, stores and distributors.Organization of Brand-owned events.Coordination of distributors for the WPN retention activity.Management of Retailers Conventions.Implementation and management of retention activities for the trade channel, having developed about ten distinct typologies of activity.Involvement in the definition of PoP and promotional material related to certain activities in-store. In the specific:- Channel store development and support - Logistical coordination with European Head Quarter- Distributors relationship

Responsible for the management of all the Italian (#326) and GAS region (#206) independent-owned stores, for the brands Magic: the Gathering and Dungeons&Dragons.Implementation and development of the European strategy in according to US.Implementation and development of Customer Care for the entire trade channel.Organization of Brand-owned events.Coordination of distributors for the WPN retention activity.Management of Retailers Conventions.Implementation and management of retention activities for the trade channel, having developed about ten distinct typologies of activity.

Responsible for the management of all the independent-owned stores in Italy (#400) for the brands Magic the Gathering and Dungeons&DragonsImplementation and development of Customer Care for the entire trade channel, store and distributors Organization of Brand-owned events.Coordination of distributors for the WPN retention activityManagement of Retailers ConventionsImplementation and management of retention activities for the trade channel, having developed about ten distinct typologies of activityInvolvement in the definition of PoP and promotional material related to certain activities in-storeIn particular:- Logistical coordination with the European head quarter- Managing Distributors relationship- Direct contact with the European Team dedicated to the RRP activityImplementation of the structure with the transfer of quality targets for the distributor Creation and management of the program of support to distributors.As a Site leader I have to coordinate all the local Departments (Marketing, Outreach and Sales) in order to approach properly the local market.

Responsible for the management of all the independent-owned stores (# 200) throughout the national territory for the brands Magic the Gathering and Dungeons & Dragons.Implementation and development of Customer Care throughout the national territory for the entire channel trade, stores and distributors.Organization of Brand-owned events.Coordination of distributors for the WPN retention activity.Management of Retailers Conventions.Implementation and management of retention activities for the trade channel, having developed about ten distinct typologies of activity.Involvement in the definition of PoP and promotional material related to certain activities in-store. Responsible for the retention activity " RRP " (Retail Reward Program).In particular :- Logistical coordination Italy - Europe- Managing Distributors relationship- Direct contact with the European Team for the coordination of the RRP activityImplementation of the structure with the transfer of quality targets on the distributor Creation and management of the program of support to distributors.

Coordination of independent-owned stores (# 130) throughout the national territory for the brands Magic the Gathering, Dungeons & Dragons, Duel Masters, Dreamblade, Eye of Judgment and Dungeons & Dragons MiniaturesManagement of language localization of site and press releases for the marketImplementation and management of retention activities on the trade channel, having developed about ten distinct typologies of activity.Creating activities dedicated to the acquisition of new clients for independent storesCreating in-store events aimed at specific age targetsManagement of communication events, promotions and activities on the stores Organization of Brand-owned eventsPoP and promotional material creation related to specific periods or certain activities Creating and developing conventions devoted to the trade channelLogistical support to international events held in national territoryIn particular, for brands and Duel Masters Eye of Judgment:- Responsibilities of the Italian launch- Development of dedicated in-store activities- Management of PR activities- Management of communications and its adaptations for the Italian market- Direct coordination with the global team- Relationship with Sony for the joint construction of in-store events

- Direct responsibility of the Italian elite accounts (program “Fanteria Scelta”) with the creation and definition of the targets assigned- Sales account for direct clients (# 40) on national territory in collaboration with the Trade Sales Manager- New customers search (distributors, national chains or large buying groups) on the national territory- Coordination of exhibitions activities supported by the stores- Involvement in the organization and conduction of meetings on the trade channel- Support to the trade marketing for the development of in-store activities- Managing a sales team consisting of 5 people

- Sales account for direct clients (# 40) on national territory in collaboration with the Trade Sales Manager- New customers search (distributors, national chains or large buying groups) on the national territory

- sviluppo e controllo del planning organizzativo.

- Accettazione arrivi e gestione spp;- Controllo qualità;- Assistenza al Responsabile della Sicurezza