- Strategic leadership in innovation and artificial intelligence, integrating new technologies to optimize operations across all company departments.- Implementation of AI-driven solutions to enhance user experience, personalize offerings, and increase customer engagement.- Development of data-driven marketing strategies, utilizing predictive analytics and machine learning tools to forecast trends and improve targeting.- Process optimization through automation and the adoption of innovative technologies, reducing development times and improving operational efficiency.- Innovation in the product development cycle, implementing AI solutions to enhance the speed and effectiveness of creative processes.- Leveraging AI in market research to analyze consumer behavior and anticipate emerging trends in the retail and fashion sectors.- Collaboration with multidisciplinary teams to create integrated solutions that enhance the customer journey and overall business performance.

- Defined and implemented key corporate KPIs, aligning marketing objectives with the company's strategic priorities- Adopted innovative marketing strategies based on advanced analytics and market trends, contributing to an increase in campaign ROI- Developed and optimized performance measurement systems, improving the monitoring and effectiveness of marketing activities- Improved budget allocation through continuous channel evaluation, reducing customer acquisition costs- Collaborated with cross-functional teams to align product and marketing strategies

Vinitaly, established in 1967, is the world's most historic wine exhibition and has evolved into one of the most innovative.- Spearheaded the launch of an eCommerce business model, encompassing direct B2C/B2B sales and a subscription model.

- Directed the marketing and digital strategy.- Developed new revenue streams by establishing strategic partnerships with airline companies, tour operators, and international tourism boards

- Collaborated with engineering and sales teams to enhance the Google Analytics product- Delivered technical training for Google client services employees- Directed projects to improve operational efficiency and resolve quality-related issues- Mentored colleagues, providing feedback on work quality- Developed market-specific policies to address critical quality trends and patterns

- Participated in the strategic planning of investment in the web marketing area- Developed search engine marketing strategies (SEO / SEM)