Presence, Design & Grow Ecosystems People Want.I help founders, CEOs, and their teams on their journey to build & grow Peak Performance Partnerships, Organizations, and Ecosystems.

Hospitality Performance Marketing as a Platform. Responsible for the 90+ top hotel chains we counted as clients, and the combined $500+ million in annual revenue we managed for them. Hired, developed, and led our global team (17 FTEs pre-pandemic) of Data Scientists, Marketing Experts, and Account Managers, dedicated to high Revenue/ROI & and great customer experiences.

Initially 100% outsourced, Marketing would be done internally. I became the Head of Marketing, responsible for the design and delivery of our Marketing Strategy and Operations, a critical function as we were responsible not only for bringing buyers and sellers to our 2-sided platform (main KPIs: number of leads & cost per lead) but also delivering visibility and revenue to Advertisers through content & marketing campaigns designed and delivered by my Team. SEO was initially under the CTO's responsibility but went under mine, with the support of a great Agency. The annual Media/Tech Budget was 8-10 million AUD for both online and offline marketing, and I grew the Team to 25 FTEs (including the Content Team).

Joined the Team right after a series of Acquisitions (5 companies, 9 websites) and just before the IPO on the ASX, first joined in Strategy and Operations to gather and align the different operations (unified vision, tech & processes) and teams (culture, we had our first company offsite) for Peak Performance.

Blessed to meet Santiago Gangotena, Marithza Vélez, and Paola Valencia who trusted me with a full-time professorship in the Bachelor Program at USFQ (the best university in Ecuador). Despite my best efforts, I could not handle both being a first-time professor (developing 3 courses from scratch) and the director of a fast-growing organization. Having bitten off more than I could chew, I resigned at the end of the year.

Invited to Moutain View to support the global community of 12K partners. The focus was to develop the Global Partner Program for Next Top Partners, especially in SMB, strong of our EMEA learnings. Large reorganization for Google Cloud, especially in the Partner Program, giving me the opportunity to support both the Google for Work and Search Partner Programs.

The Partner Opportunity became evident and resources were allocated to it, so I joined the Partner efforts full-time. The goal was to 1) identify the most promising ones, both in the existing Google for Work ecosystem (2000+ partners in EMEA at the time) and the broader ecosystem (Partners of more developed SaaS ecosystems, Telcos, Tech Resellers, system integrators, consulting companies, other SaaS companies with complementary products, etc.), in a way that we would give coverage cross EMEA for our customers (and sales teams), and 2) support them to maximize their potential through Strategic Advisory, Sales Enablement, Sales Support on Deals, and Marketing Development Funds.

Joined Google in the SMB Google for Work Team in EMEA in demand management (from generated leads to qualified opportunities). Hit the phones for a few weeks, then we hired a larger Team for outbound sales, developed, led it, and created and optimized the lead gen and qualification process. On the side, I was involved in the Marketing Automation efforts (jointly with Marketing) and outsourcing experiments with Call Centers, I took care of the webinar program to support the sales process and took an interest in the Partners who needed Sales Strategy Advisory and Sales Enablement (we shared our internal best practices with the resellers) as I realized direct lead generation would not get us far.