Matti Kotro Email & Phone Number

Helsinki, Fi

Valos Ventures embodies my expertise, experience and vision accumulated in diverse commercial roles across industries, companies and cultures.At Valos, I'm combining my leadership capabilities on business, people, process, systems and data with my functional expertise on Product, Pricing, Marketing and Analytics to provide business consulting and concept casting services and advisory. Assignment examples:- Product strategy, roadmap and lifecycle management (from ideation to end of life)- Pricing development journey (strategy, processes, systems and analytics)- Brand & Marketing (strategy, planning, promotional concepts and storytelling)- Revenue Management & Pricing best practices in Travel and Hospitality sectors- Data-driven leadership (target setting, KPI definition and reports & analysis)- Organisational transformation (strategic alignment, definition of structure and roles & responsibilities)- Operating model and capability assessments (holistic gap analysis and 3rd party opinions)I'm also designing business, product and services concepts for Valos itself. My first concept is Nerdy & Nooby®, "a mindset clothing brand", that strives to overcome the complexities of the fashion industry by offering limited & unisex collection, sustainable materials and ease of choice for its customers feeling alike. Nerdy & Nooby® was launched in Finland in July 2023.

Stockholm, Stockholm, Se

Sandvik is world leader in products and solutions for mining and rock excavation, rock processing and metal cutting businesses based on innovation, digitalization and sustainable engineering. I worked in Attachment Tools Division which is part of Sandvik Rock Processing Solutions (SRP) Business Area.I was leader of Product Lifecycle Management consisting of Product Management, Marketing & Communications, Pricing, Business Analytics and Product Support teams. I led team of 6-8 direct reports and overall organization of 15-18 people with global responsibility on product brand Rammer and portfolio consisting of four lines of product. I was member of Division Management Team and budget responsible (cost budget €3,5 million per year).I transformed and built Product Lifecycle Management to play center of business by designing, introducing and developing e.g., lifecycle management, Marketing, Pricing and Business Analytics capabilities, roles and processes some of which did not previously exist.My key achievements:- Transformed and built Product Lifecycle Management department- New product portfolio strategy and lifecycle governance model- Several new product launches (physical and digital products/services)- Offering rationalization and end of (service) life management processes - Development of Mining business plan for profitable growth- Definition of Rammer product brand strategy- Marketing turnaround into strategic and modern function- Established customer satisfaction/feedback measurement- Established Pricing function into role of strategic business driver- Profitability based manufacturing capacity management- Items Master Data Management transformation- Development of Business Analytics including MI/CI - Contributed to several Group and BA level strategic and development projects

Dublin 2, Ie

Accenture is world-class professional services company with broad offering in strategy, consulting, digital, technology and operations. Accenture works at intersection of business and technology and serves large clients across industries to improve performance and create sustainable value.I was responsible for Strategy & Business Consulting, Sales, Business Development and Account Management in Travel, Retail, Consumer Goods and Industrial client accounts in Finland and Nordics. I worked as Revenue Management & Pricing SME for client accounts in various proposals and assignments.My key achievements:- Program Manager to lead Salesforce platform development (>10 projects in portfolio) for global Industrial client in Finland; project resulted into follow-on sales in new area- Bid Manager to lead major public tender (valued at €100 million) for national Retail client in Finland; contract was awarded to client at full points- Consultant in digital customer engagement platform project for global Industrial client in Sweden- Project Manager in agile project to deliver MVP for sales support tool for Industrial client in Finland- Project Manager in internal Sales strategy project for Accenture Industrial Nordics practice area

Abu Dhabi, Abu Dhabi, Ae

Etihad is leading network carrier in Middle East. Established in 2003, Etihad was fastest growing airline in history recording $9 billion in annual revenue and operating >100 destinations in 2015. Etihad became world-known of luxurious services, sponsorships, acquisitions and partnerships.I was leader of regional Market Management team of $1,3 billion in annual revenue and 5-10 multicultural direct reports including Market, Pricing and Demand Managers. I was responsible for UAE, GCC, Middle East and Africa countries of sale and route revenue performance thru Pricing, passenger demand forecasting and POS/OD optimization work. My key activities included revenue planning, strategy, tactics and day-to-day operations management; weekly presentations to C-level audience; RM activities governance and; processes, systems and reporting & analysis development work. I worked in close cooperation with Sales, Groups, OR, MIS, Marketing, Commercial Planning, Loyalty, Inventory, Network Planning and Scheduling teams.My key achievements:- Contributed to regional countries of sale revenue exceeding targets in Q4/2016-Q1/2018- Led organizational transition, introduction of new RM management framework and working groups on new roles, processes and analytics with >50 employees affected in department- Successfully created country of sale revenue plans and strategies with Sales, Marketing and Commercial Planning teams; led day-to-day orchestration- Led regional team to improve passenger demand forecasting accuracy vs RM system through joint direction, structured processes and coaching; developed best practices and measurement with OR team- Led cross-functional team to design, develop & pilot new service offerings sponsored by CEO

Vantaa, Uusimaa, Fi

Finnair is leading airline in Nordics and top player in Asia-Europe traffic. In 2015, Finnair recorded €2,3 billion in annual revenue with network of >70 destinations and >250 flights per day. Finnair owns Finland's largest tour operator Suntours and is member of Oneworld alliance.I was leader of Route Revenue Management in scheduled traffic network of €1,5 billion in annual revenue and consisting of all operated routes. I led team of 12-15 direct reports including Route, Network and Group Revenue Managers and Groups Team (6-8 members) all of which I built myself. I was responsible for network revenue/RASK performance thru passenger demand forecasting; network, flight seat and groups allocation optimization; reporting & analysis and; systems work. Earlier, I led regional market team of Asian and European countries of sale and routes including Pricing. In both roles, I led revenue budgeting & forecasting processes and owned RM&P systems and reporting & analysis management and development towards IT and OR teams and external partners. As member of RM&P Leadership Team, I was part of extended Sales Leadership Team and representative of Commercial Division in Finnair Group's Disruptions & Crises Management.My key achievements:- Contributed to company's (so far) best-ever revenue and RASK result in 2012- Built new Route Revenue Management team through complex transformation and change project including structure, roles, recruitment, training, processes, best practices and ramp down of old team- Established E2E overbooking process with +30% profit and new customer & business benefits- Negotiated & implemented strategic partnerships (Air Berlin, JVs) to support Asia strategy- Led RM&P work stream in strategic Group project to integrate scheduled and charter traffic- Introduced cross-functional War Room process to manage high and low P&L routes- Led and participated into several strategic Group projects and disruptions management (e.g., new routes, Finnair 2.0)

Vantaa, Uusimaa, Fi

I was responsible for market, competitor and business analysis (e.g., revenue and P&L) on geographic region of North American, Asian and European countries of sale and routes to support Commercial Division Management, Pricing & Flight Management and Sales teams in decision-making.My key activities included in-depth sales and revenue analysis, forecasts and leading business performance reviews with market teams in close cooperation with Sales, Marketing, Loyalty, Network Planning and Scheduling teams. I was key player in development of data, KPIs, reporting and analysis capabilities with BI and IT teams.My key achievements:- Supported business decision-making on strategically important and growing Asian markets- Produced in-depth analysis and recommendations to support Pricing, product, passenger demand forecasting, flight seat inventory, Sales, Marketing, Loyalty, Network Planning and Scheduling decisions- Produced and presented comprehensive quarterly business analyses for company's C-Suite- Acting Team Leader for Pricing and Flight Analysts during superior's maternity leave

Helsinki, Fi

Global Intelligence Alliance (GIA, formerly: Novintel) was pioneer in Market & Competitor Intelligence (MI/CI) services with offices in Finland and Canada and partners globally. GIA provided market research, consulting and monitoring services on state of art platform to medium and large sized, publicly listed and world-known companies across industries and geographies.I was responsible for leading ad-hoc research projects and designing, establishing, orchestrating and developing regular intelligence services (e.g., news, alerts, reports and analysis) to diverse portfolio of existing and new multinational customers. I supported Sales in new business development and account management acting as SME. My key achievements:- Led M&A screening/new business project for publicly listed Nordic utility company- Led several financial statements analysis and benchmarking projects, acted as company SME- Designed, established, orchestrated and developed several MI/CI portals and services incl. customer requirements, information portfolio, processes and outputs definition; services quality and P&L management- Designed and launched account/service P&L management tool that was adopted company-wide- Acted as Lead Analyst for company's largest client account

Master Of Science (Econ.), Accounting | Marketing | Organization & Management | English Business Communication | Finance

Exchange Student, International Business | Marketing