I am responsible for AI development at Easoft, ensuring that we deliver advanced AI tools integrated into the Easoft software for our customers. My role includes finding the right partners and talent for AI development and ensuring that these tools drive business productivity for Easoft in both the short and long term.

I serve as the Marketing Director and a member of the management team for the Easoft Group. In addition to marketing, my role involves promoting the growth of the companies and developing sales processes. Easoft Group Oy is the parent company of the group. Its sister companies include Easoft ERP Oy, Easoft Docs Oy, Easoft Kodinpro Oy, EAS Affärsystem AB, Easoft Firasor Oy, Easoft Maplet Oy, and Easoft Link Oy.The companies provide a digital solution for businesses in the… Show more I serve as the Marketing Director and a member of the management team for the Easoft Group. In addition to marketing, my role involves promoting the growth of the companies and developing sales processes. Easoft Group Oy is the parent company of the group. Its sister companies include Easoft ERP Oy, Easoft Docs Oy, Easoft Kodinpro Oy, EAS Affärsystem AB, Easoft Firasor Oy, Easoft Maplet Oy, and Easoft Link Oy.The companies provide a digital solution for businesses in the building and renowation sectors, helping them with customer acquisition, sales, operations management, documentation, and invoicing. The result is a more cost-efficient and streamlined process, increased profitability, and an improved customer experience. Show less

I help businesses leverage AI, social media and digital marketing cost-effectively to achieve maximum results and growth. I offer the following structured services as workshops or monthly service.✅ Boost your digital & social marketing – 12 Steps to digital marketing success & growth✅ Employer branding as a superpower of business growthIn addition, I am happy to serve as an advisor to your company's board or management team on matters related to AI development and marketing.

At LämpöYkkönen, I was responsible for the company's marketing, served as a member of the management team, and played a significant role in the company's revenue growing tenfold from 3Meur to over 30Meur.LämpöYkkönen is Finland's leading heat pump installation company, offering planning, installation, and 24/7 Help Desk services for end-users, businesses, and real estate owners. The company specializes in energy-efficient heating and cooling solutions.

Tampere Business Meet was one of the most well-known Finnish business events of the 2020s, bringing together people from all over Finland to network and learn about the latest trends in business. Tampere Business Meet was the launchpad for a nationwide Business Festival tour across Finland. I served as a B2B influencer and blogger for the event, raising awareness and promoting it through my social media networks.

SunSauna is the leading sauna interior company in Finland and served as my personal 'university for digitalization. During my time at SunSauna, we managed to grow its revenue from €0 to €3 million.

Barona was my first major step into working life, focusing on recruitment and B2B sales. I was also responsible for developing and testing the first CRM for this legendary company. Today, Barona is the leading recruitment company in Finland, and I still remember the spectacular, inspirational, and uniquely strong 'spirit of Barona.