As a versatile professional with a passion for marketing, branding, digital services, AI, lean and innovations, I bring over 18 years of experience in business planning, new business development, B2B/B2C sales, international patronage, customer experience and service design.Throughout my career, I have participated in establishing new businesses, planning business concepts, devising strategies, introducing new services for a number of small and mid size companies. As a Director and member of the board in three partnership companies of KATI, I have played a significant role in guiding their business decisions and developing value, while also acting as an advisor to the directors. Yet I have become familiar with mineral exploration business due to my role in our family company, I am a multi-passionate, cross-industrial person with curious and life-learning attitude.With a Bachelor's degree in Business and Administration, certifications such as Approved Board Member (ABM) from the Finland Chamber of Commerce, and currently ongoing MBA studies at Aalto University, I possess a wide range of skills, including sales, management, new business model innovation, design thinking, marketing, communication, sustainalibility, finances and continuous improvement.Currently serving as the Sales and Marketing Director at Oy Kati Ab Kalajoki, I am also a member of the executive team, board member at Kati Oy and Palsa Group Oy, Director of the board at Geovisor Oy, and Director at Gemcokati Exploration Pvt. Ltd.Driven by a curiosity about company cultures, new technology, human beings and holistic health, I thrive on developing smooth customer experiences and great work places using well-planned systems and processes, service-oriented mindset, modern leadership in coaching style and digital technology. While I embrace change and novelty, I also value the old that already is proven to work well and delivers good results.