Matthew Jansen Email & Phone Number

Grand Rapids, Michigan, United States

Leading development, implementation, & adoption of a digital assistant and agentive AI ecosystem on Google Cloud, supporting customer interactions and driving sales. The work from my has garnered attention from Google, who mentioned us in their Q2 2024 earnings call, https://www.youtube.com/live/r9ylamQmNBU?si=PDaWLN0EdkpNmho3&t=568 (playback should start at (9:28).Achieved early success with the digital assistant, handling 700+ queries daily and generating 20% boost in sales within weeks. Continue to expand offerings based on user needs.Leading strategy & development of a modern React Native app for Android and iOS, increased monthly active users by 50% in 1 year.Building and mentoring a high-performing team of 20+ professionals, consistently achieving 100% of SAFe Agile business objectives for the last 3 years.Leading development of inventory & recipe management applications that are key factors in attracting and retaining customers, over $1M in revenue annually.

Greater Grand Rapids, Michigan Area

Developed and implemented a project prioritization system (Go Score) to use with key stakeholders. Enabled efficient use of resourcing. Modified WSJF.Project accountability spanned digital assistants, Drupal sites/apps, identity solutions, test automation, cloud migration, & other digital products.Improved team's efficiency by 30% in 1 year through implementing new documentation, development & project planning processes, leading to faster technical execution.

Greater Grand Rapids, Michigan Area

Increased new customers by 20% through digital channels, and boosted sales from existing customers by 10% using internal display ads.Provided product leadership to 8 digital marketing experts specializing in social media, SEO, web analytics, omni-channel data analysis, web development, and eCommerce.Boosted enterprise website traffic by 15% within 1 year through targeted digital marketing campaigns, resulting in a boost in online sales and brand visibility.

- Developed code and ran a POS search system for Sales teams, which helped them pull the right marketing material together for each customer from thousands of assets- Coded & maintained gfs.com and gfs.ca, initially in TeamSite, later in Drupal- Coded & maintained company intranet- Managed Digital Asset Management system that housed all of the company's marketing images and videos

Founded a company that wrote content highlighting sustainability initiatives and reviewing products that could lower carbon footprints. Developed business plan and go forward marketing strategy, worked with peers on design, content, coding, and analytics. Networked with other blog owners and interested advertisers to drive revenue.

Developed and made ongoing revisions to company intranet using HTML, CSS, and ASP. Monitored and built macro-based reporting to track the progress of many projects.

Responsible for the design, development, and maintenance of client web sites, company web site, and company intranet. Maintained over 20 client credit union web sites : http://cuanswers.com.