Owned all aspects of a large product line with over 300 skus, with primary responsibility for profit and loss statements and quarterly reports.Shaped and developed the product roadmap for an entire product line - forming the strategic direction, target market, sales/growth forecasts and product vision.Positioned products competitively at the category, subcategory and sky level and drove market activities and promotion.Increased market competitiveness of a product line worth $20 million in yearly revenue and turned flat or negative trends into 20-25% consistent growth.Drove a complex product launch process that included sourcing products from vendors, QA testing, competitively pricing, and launching products through partner channels.Coordinated with vendors and partners to reduce lead-time on product launches resulting in an increase of $2 million in sales for new products.

Created business and corporate strategic analysis resulting in key initiatives and projects aimed at creating competitive advantage.Controlled and owned the entire Software Development Life Cycle for software products on multiple platforms. Orchestrated customization of the Salesforce.com platform creating insightful, data driven software products.Prioritized key initiatives based on competitive impact in build, acquire and manage categories resulting in company record breaking revenue and growth. Implemented strategic projects that impacted and coordinated departments across the organization such as research, sales, marketing and IT. Analyzed and improved sales operations and processes resulting in a large reduction of overhead and IT tickets.

Managed research projects and create valuable business insight for a large enterprise client base on various aspects of IT, including asset and vendor selection, improving process efficiency and strengthening IT corporate governance. Consulted with clients on specific IT decision making topics providing valuable advice about purchasing IT assets, adjusting IT strategies and aligning business and IT initiatives saving thousands of dollars in ill-advised spending. Hosted online webinars and events with major vendors introducing major product service announcements.

Implemented new technologies, processes and strategies to increase communication and collaboration across physical locations leading to higher efficiency and more collaboration. Analyzed statistical marketing data in order to establish more focused marketing aimed at effective target markets, segments and niches. Established, designed and implemented an online presence and marketing strategy resulting in more local presence.

Directed critical projects that resulted in an accelerated website launch approx. 2 months before original plan date.Established essential relationships with key firms offering enabling services, saving over $20,000 in labor costs. Researched key technologies and offered key technical insight, enabling the firm to know the possibilities and scale of future growth.

Identified and procured over 2,000 beta participants; orchestrated communications, and ensured compliance with processes, quality, and deadlines.Designed and monitored project plans, including requirements gathering, plans and work breakdown structures. Maintained and initiated relationships with internal stakeholders from project management, product management, software development and usability that increased communication and efficiency across departments.

Lead an implementation of a Version Control System into an educational software development environment saving hundreds of hours in redundant programming.Orchestrated requirements gathering by hosting several presentation, brainstorming and feedback meetings with Stakeholders from various departments.Executed on an implementation plan based on the feedback and requirements from cross-departmental stakeholders