- Create social media content to promote the environmentally sustainable services and products of members in SSMN’s Green Business Directory (GBD)- Manage all GBD social media accounts; actively recruit new followers on Facebook, Instagram, and LinkedIn pages to build awareness and reach

- Managed operations and finances of Big River Farms’ aggregated markets, including a 225 member CSA program, a farm to food bank program, and an emerging farmers cohort that sold weekly at the Kingfield farmers market in Minneapolis.- Developed and implemented annual BRF CSA marketing plans; successfully increased membership rate by 40% from 2019 level and maintained rate for three seasons; increased member retention rate from 33% to 40%.- Managed market partnership development with local food hubs, food shelves, school districts, farmers markets, and food co-ops to support emerging farmer's business goals. Managed all internal and external market relationships between farmers and buyers.- Provided quality education to farmers in post-harvest handling, food safety, marketing, business development, and sales so that they became equipped to sell through direct-to-consumer and wholesale markets. - Created and managed farm program website content including farmer profiles, blog posts, and e-commerce platform for CSA sales; created and posted all farm social media content, including paid targeted ads.- Managed annual farm program marketing and advertising budget; tracked grant-funded project metrics, goals, and action items.

- Collaborated with General Manager, HR Department, store staff, and board members to ensure all business operations, recruitment and hiring practices, and organizational policies were reviewed and updated through a diversity, equity, and inclusion lens.- Developed annual Inclusion Committee work plans outlining strategic goals, action items, and steps for implementation across departments and store locations.

- Coordinated all print and digital marketing content to create a consistent and positive presence so that the co-op was known as a trusted source and brand preference for natural, organic, and fair-trade products locally.- Crafted editorial content, including copy for weekly customer e-newsletters, monthly staff newsletters, a quarterly 24-page print publication, blog posts, press releases, social media campaigns, direct mail flyers, and in-store merchandising signage across three retail locations. - Promoted co-op news, weekly sales promos, and monthly classes and events.- Interviewed local farmers, producers, vendors, and nonprofit partners, then wrote profile pieces to promote their offerings to co-op customers using multichannel marketing strategies.- Collaborated with Marketing and Purchasing teams to plan monthly sales promos and content production calendars. - Acted as brand ambassador during in-store events and while tabling at co-op sponsored community events, block parties, and music festivals.

- Proofread content featuring Minnesota creatives, crafts, and community that were written by other contributors prior to print and digital publication.

- Wrote feature articles highlighting sustainable farmers, ecological landscape designers, environmentally-conscious nonprofits, and independent food businesses throughout Minnesota.

From the Ground Up North was a free, digital resource hub that showcased sustainable agricultural businesses and farmers, environmental and agricultural nonprofits, and independent food businesses throughout Minnesota and Wisconsin. It consisted of a website with featured profiles, blog post articles, an interactive map of local businesses, a local events and classes calendar, and opportunities for folks to get involved in our thriving local food scenes.- Developed concept, branding and visual identity, e-newsletters, and a SquareSpace website. - Collaborated with a graphic designer to create logos, merch, and seasonal website and social media banner graphics.- Recruited a team of photographers to help craft creative content for digital use on website, e-newsletters, and social media posts to visually support written stories.- Created content calendars and managed outreach to community partners, including prospective article businesses, organizations, and individuals. - Conducted interviews with story candidates and wrote feature length articles to promote their businesses, products, and services.

- Led environmental land use research focused on urban agriculture and permaculture history, evolution, policy, design and analysis. - Pursued regional partnerships with organizations and individuals working on sustainable agriculture initiatives to conduct community-based research addressing issues of food justice, human health and environmental sustainability.

- Researched sustainable agriculture and environmental land use issues; wrote research reports and white papers to inform various stakeholders.- Wrote and distributed press releases and annual fundraising appeals.- Managed all website content, e-news, and social media campaigns. Collaborated with web developer to build two new websites.- Proofread scientific research and policy reports written by interns and colleagues.- Taught urban farming and permaculture classes to undergrads at the University of Minnesota.- Wrote and received several project and research grants from state and federal agencies, and arts and humanities organizations.